TWB brand presentation
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We are the exclusive global licensor of The Wright Brothers® name and trademark on products & services. This presentation is a snapshot or capture of our business-to-date.
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Rip Curl
Rip Curl started in 1969 when two friends began manufacturing surfboards and wetsuits in Australia. They went on to sponsor the first professional surfing competition in Australia. Rip Curl is now an internationally recognized brand that sponsors surfers and other athletes. Some key facts: Rip Curl created special wetsuits to support injured surfer Bethany Hamilton after she lost her arm to a shark attack. The company remains privately owned by its founders and others and had sales of $362 million in 2012. Rip Curl is focused on supporting people pursuing adventure sports through its equipment and events.
Protecting irish whiskey
Bill Gates once said “It is fine to celebrate success but even more important to heed the lessons of failure.” Stuart reflects on the continuing exponential growth of the Irish Whiskey Industry and reminds us that the last Irish Whiskey Boom was followed by a sudden and devastating crash. Looking at the lessons that can be learned by the Irish Whiskey and other Irish Drinks sectors from our recent history, he identifies the threats and suggests a collaborative course of action to protect and secure the continued success of the Irish Whiskey Renaissance.
The author Stuart McNamara is a well known Irish Whiskey writer and aficionado who grew up near Kinsale in West Cork. This may explain his passion for excellence in Irish Food and Drink and also his love of all things connected to the sea. His early influencers were Keith Floyd and also Derek Davis who he worked with on the Out of the Blue TV series.
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This document discusses Rolex as a brand. It covers the following key points in 3 sentences:
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Gillette Fusion Proglide Intro to Marketing 2013 03
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The document contains a quiz with multiple choice questions about various brands, companies, people, and current events. It asks the reader to identify parent companies, locations, concepts, and other key details about topics ranging from the first television commercial to recent controversies and mergers between large corporations.
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Rolex is known for its high quality watches. It has defined quality through rigorous testing at every stage of production. Rolex has a long history dating back to 1905 and is known for innovations like the waterproof Oyster case and self-winding movement. It maintains a strong brand image through exclusive distribution, high prices, and associations with athletes and explorers. Opportunities for Rolex include introducing new designs, targeting women customers, combating counterfeits online, and communicating the long-term value of its watches.
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Rip Curl started in 1969 when two friends began manufacturing surfboards and wetsuits in Australia. They went on to sponsor the first professional surfing competition in Australia. Rip Curl is now an internationally recognized brand that sponsors surfers and other athletes. Some key facts: Rip Curl created special wetsuits to support injured surfer Bethany Hamilton after she lost her arm to a shark attack. The company remains privately owned by its founders and others and had sales of $362 million in 2012. Rip Curl is focused on supporting people pursuing adventure sports through its equipment and events.
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The author Stuart McNamara is a well known Irish Whiskey writer and aficionado who grew up near Kinsale in West Cork. This may explain his passion for excellence in Irish Food and Drink and also his love of all things connected to the sea. His early influencers were Keith Floyd and also Derek Davis who he worked with on the Out of the Blue TV series.
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Gillette's Fusion ProGlide Power razor is targeted at younger male consumers between Gen X and Gen Y. The razor is positioned as an innovative product with advanced technology like microcomb blades and a precision trimmer. Gillette aims to appeal to gadget-savvy younger males interested in grooming and style. While the razor faces competition from other brands, Gillette believes its history of innovation in razor technology and marketing targeted towards younger demographics will help the Fusion ProGlide Power succeed in the razor market.
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The document contains a quiz with multiple choice questions about various brands, companies, people, and current events. It asks the reader to identify parent companies, locations, concepts, and other key details about topics ranging from the first television commercial to recent controversies and mergers between large corporations.
Iceberg
Iceberg is an Italian Luxury Apparel Brand...Here it is the brief analysis of its history,4P,SWOT analysis,STP....
Sbm 03 rolex_brand_audit
Rolex is known for its high quality watches. It has defined quality through rigorous testing at every stage of production. Rolex has a long history dating back to 1905 and is known for innovations like the waterproof Oyster case and self-winding movement. It maintains a strong brand image through exclusive distribution, high prices, and associations with athletes and explorers. Opportunities for Rolex include introducing new designs, targeting women customers, combating counterfeits online, and communicating the long-term value of its watches.
Levis
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Levi Strauss & Co. was founded in 1853 in San Francisco by Levi Strauss and Jacob Davis, who received a patent for metal riveted jeans. It is now a global leader in jeanswear and related accessories, selling products in over 110 countries through various retail formats. The document provides financial information and facts about the oldest known pair of Levi's jeans and Levi's Stadium.
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By the end of the 19th century, the state of Illinois was home to more than 60 bicycle manufacturers whose output accounted for an impressive 28% of the national total. Naturally, much of the bicycle industry was located in and around Chicago. Long forgotten, is the fact that Central Illinois also had a vibrant and productive bicycle industry. At the time, Peoria, Illinois (which is located in the central part of the state) was the second largest city in Illinois and home to a number of bicycle manufacturers including: Ide, Rouse and Hazard, Patee, Luthy, and Peoria Rubber and Manufacturing. Peoria-made “high art” bicycles were even exported to France and other European markets to meet overseas demand. Charles Duryea, who would go on to invent one of the first automobiles, began his career manufacturing bicycles in Peoria. Even Central Illinois-based agricultural manufacturing giant, John Deere, tried its' hand at manufacturing bicycles during the height of the boom.
In addition to manufacturing, Peoria was also an important stop on the national bicycle racing circuit. During the 1890's, races on Peoria’s Lakeview track attracted international competition. Many world records -on both ordinaries and safeties- were set in Peoria. During the 1890 Peoria tournament, the “unbeatable” Willie Windle lost twice to newcomer August Zimmerman. Major Taylor, who grew up in neighboring Indiana, began his early racing career in Peoria. In his autobiography, Taylor would later recall, “Peoria was the Mecca of bicycle racing in those days. On its historical track all the fastest riders in the World struggled for fame and glory.”
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- 5 written questions worth 5 marks each for a total of 25 marks. Getting all questions correct earns a 5 point bonus.
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- The quizmaster's decisions are final and arguments are not allowed. Participants should focus on enjoying the quiz.
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Nike
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Skateboarding involves riding and performing tricks on a skateboard. It originated in southern California in the late 1940s as surfers looked for something to do when waves were flat. Early skateboards were made from wooden boxes and roller skate wheels. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. New tricks were invented, including the ollie, and vert (vertical) skating grew in popularity. Through the 1980s, street skating became more popular as most people could not access vert ramps. Street skating led to the evolution of smaller, harder-wheeled boards designed for street use.
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Skateboarding involves riding and performing tricks on a skateboard. It originated in southern California in the late 1940s as surfers looked for something to do when waves were flat. Early skateboards were made from wooden boxes and roller skate wheels. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. New tricks were invented, including the ollie, and vert (vertical) skating grew in popularity. By the 1980s, street skating became more common as people skated in public areas without ramps. Today, street skateboarding dominates the sport.
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
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Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
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Final
This document outlines the rules and structure for a quiz competition. It includes:
- 5 written questions worth 5 marks each for a total of 25 marks. Getting all questions correct earns a 5 point bonus.
- 20 oral questions worth 10 marks each. Teams can choose to answer any 5 questions in addition to their direct questions, earning 15 points for a correct answer or losing 10 for a wrong answer.
- The quizmaster's decisions are final and arguments are not allowed. Participants should focus on enjoying the quiz.
Skateboard
Skateboarding involves riding and performing tricks on a skateboard. It originated in the 1940s-50s as surfers looked for something to do when waves were flat. Early skateboards were wooden boxes or boards with roller skate wheels. In the 1970s, new polyurethane wheels improved traction and performance, fueling skateboarding's popularity rise. By the 1990s, street skateboarding dominated as tricks focused on rails, stairs, and other urban terrain. Skateboarding continues to evolve and remains a popular recreational activity and sport for both youth and adults.
Nike
Philip Knight founded Blue Ribbon Sports in 1964 along with his coach Bill Bowerman to be the distributor for Onitsuka Tiger running shoes. The company was later renamed Nike and became the largest athletic shoe and apparel company in the world. Knight grew up in Portland, Oregon and ran track at the University of Oregon before getting an MBA from Stanford. He secured the rights to distribute Tiger shoes in the western US after visiting Onitsuka in Japan. Blue Ribbon Sports opened its first store in 1966 and was renamed Nike in 1971. The company pioneered new shoe technologies like the Nike Air cushioning and now designs and markets products for many sports worldwide.
History of skateboarding
Skateboarding involves riding and performing tricks on a skateboard. It originated in southern California in the late 1940s as surfers looked for something to do when waves were flat. Early skateboards were made from wooden boxes and roller skate wheels. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. New tricks were invented, including the ollie, and vert (vertical) skating grew in popularity. Through the 1980s, street skating became more popular as most people could not access vert ramps. Street skating led to the evolution of smaller, harder-wheeled boards designed for street use.
History of skateboarding
Skateboarding involves riding and performing tricks on a skateboard. It originated in southern California in the late 1940s as surfers looked for something to do when waves were flat. Early skateboards were made from wooden boxes and roller skate wheels. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. New tricks were invented, including the ollie, and vert (vertical) skating grew in popularity. By the 1980s, street skating became more common as people skated in public areas without ramps. Today, street skateboarding dominates the sport.
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Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessPickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
TWB brand presentation
- 1. THE WRIGHT BROTHERS USA, LLC Overview
- 2. The world’s first global celebrities, Wilbur and Orville Wright’s creative and inventive genius changed the world forever.
- 3. The two entrepreneurial brothers owned a bicycle shop in their hometown of Dayton, Ohio and spent their spare time working towards a dream of taking mankind from wheels to wings. The two entrepreneurial brothers owned a bicycle shop in their hometown of Dayton, Ohio and spent their spare time working towards a dream of taking mankind from wheels to wings.
- 4. Their efforts culminated on December 17, 1903 with the first flights of a manned, powered flying machine.
- 5. The Wright Brothers® brand embodies their indomitable human spirit of ingenuity, perseverance, resilience and courage.
- 6. Official Global Licensor • The Wright Brothers USA, LLC has been appointed by The Wright Brothers Family Foundation of Dayton, Ohio as the exclusive, global licensor of The Wright Brothers® trademark, brand and name for use on products and services.
- 7. Our Mission To create a portfolio of The Wright Brothers® branded products that imparts the spirit and style of the Wright brothers.
- 8. Our Vision To build the Wright brothers’ legacy into a top global brand.
- 9. Primary logotype High-class, timeless elegance reflecting the brothers’ exalted status internationally and in perpetuity.
- 10. Wright Flyer icon Inspired by the 1905 Wright Flyer III, photo of Flight 46 at Huffman Prairie
- 11. Taglines Inspires one to make their own imprint on the world to pioneer and lead, following in the footsteps of the brothers’ world-changing invention
- 12. Inspired by the 1901 Wright wind tunnel The Wright Brothers® proprietary wind tunnel- patterned lining
- 13. Our Competitive Advantages • Universal recognition of the name • Permanent historical value • Untarnished image of the brothers • Universally identified with innovation • Exclusive merchandise licensor worldwide
- 16. Case Study—Shinola (Watch) • The Wright Brothers® Limited Edition watch by Shinola – 500 each of 46 mm & 40 mm cases – 1,000 sold out in 1 month – US$1,000 retail price – 67% increase of highest retail price to date for Shinola – US$1,000,000 total retail sales
- 17. THE WRIGHT BROTHERS® LICENSED PRODUCT The Wright Brothers® Limited Edition watch by Shinola
- 18. The Wright Brothers® Limited Edition watch packaging
- 19. Case Study—Shinola (Bicycle) • The Wright Brothers® Limited Edition Wright Flyer bicycle by Shinola – 25 limited-run bicycles – Sold out in 3 months – US$2,995 retail price – ≈US$75,000 total retail sales
- 20. THE WRIGHT BROTHERS® LICENSED PRODUCT The Wright Brothers® Limited Edition Wright Flyer city bike by Shinola
- 21. THE WRIGHT BROTHERS® LICENSED PRODUCT The Wright Brothers® Limited Edition Wright Flyer city bike by Shinola
- 23. Case Study—Bremont • The Wright Brothers® Limited Edition Wright Flyer watch by Bremont – 50 White Gold, 100 Rose Gold & 300 Stainless Steel watches – Original 1903 Wright Flyer wing fabric swatch integrated into the rotor of each watch movement – 450 watches nearly sold out (only Stainless Steel remain)
- 24. Case Study—Bremont • The Wright Brothers® Limited Edition Wright Flyer watch by Bremont – US$44,000 White Gold, US$33,000 Rose Gold & US$22,000 Stainless Steel retail prices – 120% increase in highest retail price point to date for Bremont Watch Company – ≈US12,000,000 total retail sales
- 25. THE WRIGHT BROTHERS® LICENSED PRODUCT The Wright Brothers® Limited Edition Wright Flyer by Bremont
- 26. …with original wing cloth from the 1903 Wright Flyer I
- 27. The Wright Brothers® Limited Edition Wright Flyer watch packaging
- 29. The Wright Brothers Store • Short-term opportunity to use the product to illustrate to potential licensees the value of connecting the Wright brothers name to product • Long-term intention to sell the retail store business
- 32. THE WRIGHT BROTHERS® Wilbur & Orville Collection full shearling leather flight jacket
- 34. THE WRIGHT BROTHERS® Huffman Prairie Collection satin lining leather flight jacket
- 41. THE WRIGHT BROTHERS® VAN CLEVE 1896
- 43. THE WRIGHT BROTHERS® ST. CLAIR 1896
- 45. THE WRIGHT BROTHERS® Hawthorn Hill rollerball pens
- 47. THE WRIGHT BROTHERS® Inspirational T-shirts
- 48. THE WRIGHT BROTHERS® Classic crew sweatshirts
- 49. THE WRIGHT BROTHERS® Cotton twill flight caps
- 51. THE WRIGHT BROTHERS® Brand awareness print advertisement
- 52. THE WRIGHT BROTHERS® E-mail promotions
- 53. THE WRIGHT BROTHERS® Digital advertising
- 54. THE WRIGHT BROTHERS® Product display
- 55. THE WRIGHT BROTHERS® Certificate of authenticity
- 56. THE WRIGHT BROTHERS® Product hangtags
- 58. THE WRIGHT BROTHERS® Wee & The Wright Brothers feature-length animated film
- 61. THE WRIGHT COMPANY FACTORY 1st American airplane factory (1910)