Hey Folks, This is supriya basu, Here you will find, Product levels; Packaging & Labelling analysis; Price points of different variants.

1. Presented By:
Supriya Basu
MARKETING
PRESENTATION
TVS WEGO

2. TVS WEGO
TVS Wego is a motor scooter manufactured by TVS Motor Company,
It is a unisex, dual usage scooter and was introduced in 2010.
After the releasing several variants of TVS Scooty, the company
entered in the higher end segment of the scooter market by
introducing Wego.
• On road price in Rs. (subject to change): From 55,624 to 64,526
• Fuel tank capacity :(liter) 5
• Engine type: 4-stroke, CVTi, single cylinder, air cooled, OHC
• Starting method: Self start, Kick start
• Dimensions (mm): 1834 x 640 x 1115

3. INDUSTRY ANALYSIS
 The Indian auto industry is one of the largest in the world
 The Two Wheelers segment with 81 per cent market share is the
leader of the Indian Automobile market owing to a growing middle
class and a young population.
 The overall Passenger Vehicle (PV) segment has 13 per cent market
share.
 In April-March 2016, overall automobile exports grew by 1.91 percent.
 BMW plans to manufacture a local version of below-500 CC
motorcycle, the G310R, in TVS Motor’s Hosur plant in Tamil Nadu, for
Indian markets.
MARKET SIZE
 The sales of PVs, CVs and 2Ws grew by 9.17 per cent, 3.03 per cent
and 8.29 per cent respectively, during the period April-January 2017.

4. COMPANY ANALYSIS
 TVS Motor Company is among the top ten two-wheeler manufacturers
in the world.
 Annual turnover of more than US$ 1.6 billion in 2014-2015.
 The company has a production capacity of 3 million two- wheelers and
120,000 three-wheelers a year.
 TVS Group spans across industries like automobile, aviation,
education, electronics, energy, finance.
 TVS Motor's strength lies in design and development of new products.
 The company has many firsts to its credit including the fact that TVS
launched seven vehicles on the same day - a rare feat in automotive
history.
2015
TVS Motor signed MoU with Tamil Nadu Government for
investment of Rs 350 crore (US$ 53 million)
2013
TVS won Silicon India Mentor Graphics Best VLSI/ Embedded
Design - Automotive Award
2012
TVS became India's most trusted brand in the 2 wheeler
category

5. *
Potential
Augmented
Expected
Basic
Core
• Transport
• Simple
Ride
• Seats
• Brakes
• Gearless
• Storage
• Handling
• Broader
seats
• LED Rear
lights
• Headlamps
• Speedometer
• Fuel Tank
• colors
• Charging Port
• Silver Oak
Panels
• Dual toned
seats
• Light support
System
PRODUCT LEVEL

6. Disc Brake Drum
• Tubeless Tire
- Electric Green - Volcano Red
- White Sporty - Metallic Orange
- Brown Cappuccino - Metallic Sky
- Red & Black - Metallic Grey
- Metallic Silver - Normal Brown
- Metallic Black - Normal White
• Tube Tire
- Electric Green - Volcano Red
- White Sporty - Metallic Orange
- Brown Cappuccino - Metallic Sky
- Red & Black - Metallic Grey
- Metallic Silver - Normal Brown
- Metallic Black - Normal White
• Tubeless Tire
- Electric Green - Volcano Red
- White Sporty - Metallic Orange
- Brown Cappuccino - Metallic Sky
- Red & Black - Metallic Grey
- Metallic Silver - Normal Brown
- Metallic Black - Normal White
• Tube Tire
- Electric Green - Volcano Red
- White Sporty - Metallic Orange
- Brown Cappuccino - Metallic Sky
- Red & Black - Metallic Grey
- Metallic Silver - Normal Brown
- Metallic Black - Normal White
TVS WEGO Product Width
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PRODUCT MIX
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7. COLOUR VARIANTS OF TVS WEGO

8. Price Variants as Per Location
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Metro Cities Drum
Scooters
(in Rs)
Disc
Scooters
(in Rs)
DELHI 51369 54287
KOLKATA 63226 66506
CHENNAI 61457 64087
MUMBAI 61427 64520
P.S: THERE IS NO VARIANTS IN PRICE IN DIFFERENT COLOURS

9. Packaging and Labeling Analysis

10. USB Charging Port
Tale LAMPS and Indicators

12. Honda Activa
Honda Dio
Honda Aviator
Yamaha X RAY
Competitors And Categories of TVS Wego