TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India
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TVS Dumdaar Chaunati of TVS Star City Bike for brand building.
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TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India
- 1. Star City
- 2. Project:TVS DumdaarChaunati Mission: Highlighting the strength of the bike Category: Brand Building Agency: RC&M Client: TVS Star city
- 5. So Driving Results from the territory
- 6. Where the competitors holds the leading position…
- 8. Challenge to fight and conquer...
- 9. Challenge to increase top of the mind recall for TVS Star City
- 10. Challenge to motivate and increase the footfalls at the sub dealer points
- 11. Challenge to bring the TG together for a rugged and robust show…called
- 13. Strategy to meet the challenge
- 14. And the passion for physical challenges in rural india
- 15. Relating the need to carry multiple load on the bike
- 16. On this platform, Dumdaarchunauti was evolved
- 17. What was DumdarChunauti Build a team and maximum people ride star city at a given point of time
- 18. Team effort leading to positive word of mouth
- 19. How the challenge was met?
- 20. Main Event to Initiate a Challenge A power packed carnival catering to sub-dealer town & 50 satellite villages
- 21. Other Highlights Rally and Power game
- 22. Supported by service camps
- 23. Dumdaarchunauti teams (25 teams)
- 24. Awarding the challengers Team with maximum riders on Star city
- 25. Huge Impact 15 lacs customers contacted
- 26. Thank you