The document analyzes an advertisement for BMW called "The Hire" featuring a celebrity. In the ad, a man is hired to protect a celebrity from paparazzi by losing a group following them in a BMW before a red carpet event. Music and sound effects include a Blur song and noises of the car drifting, phones ringing, screaming, photos being taken, doors opening. The ad's intended audience is adult men who enjoy driving, and its message is that the BMW has speed, handling, and can accomplish jobs or tasks.