The BMW advert features a celebrity hiring a driver to help them lose a group of pursuing guards in a BMW before a red carpet event. Set to the song "Song 2" by Blur, the driver uses the BMW's speed and handling to drift through traffic, take sharp turns, and ultimately lose the pursuing guards in time for the celebrity's red carpet shoot. The ad's message is that the BMW has the performance needed to handle demanding jobs.

1. Name: __________________________
BTEC Creative Media Production
Advert Analysis
Name of Product: bmw the hire
Advert Details (what happens?):
A guy got hired to look after a celebrity and they where trying to lose some guards from
following them in a bmw and then they lost them before the red carpit shoot
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
Song 2 blur
Cars working drifting,phone call,screaming,photos being taken,gasping, door opening
Directed by guy Ritchie
BMW recommends that you always wear your seatbelt
Produced by aridtides mcgarry
Robyn boardman
Driver clive owen
Manager Michael beattie
Adult men who likes to drive
This car has speed and amazing handerling and could do any jobs