The Eco Multicultural Ad Marketplace is a self-serve ad management platform where advertisers can advertise on hundreds of publisher sites with multicultural audiences. Ad exchange integration is also coming in 2012.

1. Create your first web
campaign

2. Step 1 » Create New Campaign Group

3. Step 2 » Create Campaign

4. Step 3 » Create Targeting Group

5. Step 4 » Set Geo-targeting criteria

6. Step 5 » Set Advanced Targeting Criteria

7. Step 6 » Add Creatives

8. Done!
Your ad creatives will now go through the approval
process. Once that is done your campaign is under
way.