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1. Turo Acquisition Marketing Strategy
by Seza Kiraz Tolunay

2. Overview of the Acquisition Marketing
Associate Role
1 Collaborative Efforts
The role involves implementing marketing
strategies and collaborating with various
teams.
2 Analytical Focus
It includes analyzing data, tracking
performance, and optimizing campaigns.
3 Target Audience Understanding
Understanding and segmenting the target
audience is a crucial part of the role.
4 Lead Generation / Strategy Development
• Organic and paid traffic
• Website and app optimization
• Increase new clients
• Retention

3. Strategies and Tactics Used in
Acquisition Marketing at Turo
Data-Driven Decisions
Utilizing data insights to
make informed decisions in
marketing campaigns.
Segmentation and
Targeting
Targeting specific customer
segments with personalized
marketing efforts.
Performance
Optimization
Continuous testing and
optimization to enhance
campaign performance.

4. Big Competitors
Enterprise Car Rental
One of the major competitors
operating with a diverse fleet
and global presence.
Hertz Car Rental
A prominent competitor with a
strong brand and expansive
market reach.
Avis Car Rental
Known for its extensive
network and customer-centric
services in the car rental
industry.

5. Exact Competitors

6. SWOT Analysis
Strengths Wide range of vehicles, innovative
technology integration.
Weaknesses New entrance in the market, limited market
share.
Opportunities Expanding into new markets, diversifying
services.
Threats Competition from traditional car rental
companies, regulatory challenges.

7. Suggestions
1 Brand Awareness
• Tiktok
• Pinterest
• Linkedin
• App store optimization
• 2/3 of consumers trust
influencers.
• PR – Blogto
2 Customer Acquisition
• Organic – Paid
• Facebook – Instagram
December 4 last published ads
• Target and educate new comers
-
• Social proof content – reviews –
testimonials even influencers too
3 Customer Retention
• Re engagement campaign – more personalize communications.
• Get feedback about app or website to improve ourselves via push notif e mail to avoid lost customer.
• Push notification, SMS
• Emailing - Nurturing the customers: Like Uber You have 20% off - use now.
• Referral marketing
Biggest reason apps
fail
 Low number of
active users
 Low User
retention
 High uninstall rate

8. Thanks...