This document discusses the challenges and opportunities of DevOps and Platform as a Service (PaaS). It notes that while there is interest in cloud technologies and joining development and operations teams, implementing these changes can be difficult. It proposes that application release automation tools can help bridge this gap by automating deployments, providing standardized processes, and increasing visibility across environments. Case studies show how such tools have helped organizations reduce costs, improve scalability and consistency, and accelerate feature delivery times.

1. From DevOps to PaaS
Challenges and Opportunities

2. Our Company. Our Product.
o Headquartered in Boston, Massachusetts
o Global development and support offices in
NL, UK, France and India
Our flagship product, Deployit, is a market-leading
Application Release Automation platform.
Benefits include:
o Reduce development applications costs
o Accelerate application time to market
o Bridge the gap between Development and Operations
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

3. Jay Lyman, Senior Analyst
Jay covers enterprise software for 451 Research,
focusing primarily on Linux operating systems
and vendors, application development and
deployment, systems management and cloud
computing.
As a 451 Research analyst, Jay has presented
at numerous industry events, including
devopsdays, OSCON and LinuxCon, covering
Linux and open source software, cloud
computing and devops.

4. Andrew Phillips, VP Product Management
Andrew Phillips heads up product management at XebiaLabs.
Andrew is an evangelist and thought leader in the DevOps,
Cloud and Application Release Automation space.
Andrew sits on the management team and drives product
direction, positioning and planning. As a Evangelist, Andrew has
presented at numerous industry events, including devopsdays,
Vmworld, JBoss World and IBM Impact, covering application
release automation, cloud computing and DevOps.
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

5. Using GoToWebinar
Questions?
Submit via the control panel at any time
during the presentation.
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

6. Today’s Agenda
o Current State
o Cloud Market Overview
o The Next Level
o Response & Disruption
o Paying for PaaS
o Comparison to SaaS
o Will PaaS overtake SaaS?
o How will the Market Evolve?
o Customer Drivers
o How Application Release Automation fits
into DevOps and PaaS initiatives
o Case Studies
o How to Get Started
o Resources
o Q&A
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

7. Current State
Still early for cloud and devops
o Application development and deployment
teams (i.e. operatoins) are separate, siloed or
worse
o Application deployment is heavily reliant on
specialization, scripting and often becomes a
whack-a-mole proposition
o There is great interest in utilizing virtual and cloud
resources, joining dev and ops and changing
process wholesale, but where to start?

8. Total Cloud

9. The Next Level
Production, enterprise apps
o Today’s devops and continuous management
efforts tend to center on Web and mobile
applications
o Enterprise applications are a bigger challenge
(parallels and contrast to open source software,
which snuck into the enterprise over 10 years)
o Beyond speed, efficiency, quality and cost
savings, organizations are increasingly looking for
ROI from application deployment and IT
operations

10. Response and Disruption
Answers
o Devops=DIY – organizations are striving for
automation, continuous deployment and
devops, but must take on the bulk of the
challenge themselves – similar to OSS years ago
o PaaS= support for devops and polyglot
programming, but not yet ready
o Auto-ops = big challenge with greater, enterprise
application complexity, application logic, data,
security and other concerns, but also big
opportunity …

11. Paying for PaaS
$3.0
$2.0
$1.0
$0.0
2012 2013 2014 2015
Revenue
dollars
in
billions

12. Comparison to SaaS
$2.5
$2.0
$1.5
$1.0
$0.5
$0.0
2012 2013 2014 2015
Revenue
dollars
in
billions

13. PaaS Overtakes SaaS
$3.0
$2.0
PaaS
Saas
$1.0
$0.0
2012 2013 2014 2015
Revenue
dollars
in
billions

14. Market Evolution
Rewards
o More educated, anxious audience = faster,
paid adoption
o Leveraging devops, Paas, auto-ops for
faster, more automated, efficient and
effective releases
o Stakeholder spread – as devops and
continuous management of applications
and deployment widens out within
organizations and more broadly in the
industry, we see greater involvement
beyond devs and IT ops (dbas, security,
business analysts, field professionals, etc.).
This is part of the drive to treat technology
and IT operations as business divisions that
should produce value and ROI.

15. What is PaaS?
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

16. What is PaaS?
PaaS offerings facilitate the deployment of applications
without the cost and complexity of [...] managing the
underlying hardware and software and provisioning
hosting capabilities.
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

17. Customer Drivers
o Empower Team/Reduce dependence
on expert resources
o Increase alignment across dev-to-prod
pipeline
o Enable runtime scalability and
performance management of
applications
o Reduce contention on test and staging
environments
o Improve auditability and traceability
across environments and projects
o Increase efficiency of (private) cloud
and virtualized resource usage
o Accelerate feature delivery time
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

18. Customer Drivers
o Empower Team/Reduce dependence on expert
resources
o Increase alignment across dev-to-prod pipeline
o Enable runtime scalability and performance
management of applications
o Reduce contention on test and staging
environments
o Improve auditability and traceability across
environments and projects
o Increase efficiency of (private) cloud and virtualized
resource usage
o Accelerate feature delivery time
o Reliability
o Scalability
o Efficiency
o Acceleration
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

19. ARA, DevOps & PaaS
o Application tier changes most common
bottleneck in Dev to Ops flow
o Replace manual or semi-scripted
deployment procedures
o Shared interface between Dev and Ops
improves collaboration and common
understanding
o Reduce configuration drift and provide
standardized deployment process
throughout application lifecycle
o Insight into applications & configuration
across all environments
o Smart deployment automation scales
automatically with your runtime
environment
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

20. PaaS-style Private Cloud
o Current PaaS offerings made for
startups
o Impact on application architecture and
available services
o Fully or mainly in the public cloud
o Enterprises have significant middleware
capability already
o Enterprises applications working with
non-cloud technologies
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

21. Case Study #1
o Government agency
o Old middleware & OS
o Mainframes, AIX, HPUX High Error Rate
o Vertical scaling - expensive
o Custom environment configuration
o Manual configuration tasks
o Only understood by small pool of
experts Lots of Delays
o Poor collaboration between Dev and
Ops
o Communication by request forms
o Environments and applications take
months to get up and running
o Slow deployments Manual
Deployments
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

22. Case Study #1
o Government agency
o Old middleware & OS
o Mainframes, AIX, HPUX
o Vertical scaling - expensive
o Custom environment configuration
o Manual configuration tasks
o Only understood by small pool of experts
o Poor collaboration between Dev and Ops
o Communication by request forms
o Environments and applications take months to
get up and running
o Slow deployments
o Scalability
o Reliability
o Cost
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

23. Case Study #1
o Now…
o Commodity middleware stack
o JBoss, RHEL, VMware
o Horizontal scaling - cheap
o Standardized environment configuration
o Servers build by Puppet
o Version-controlled,documented
configuration
o DevOps mentality
o Self-service deployments
o Shared insight into application
pipeline
o Environments provisioned on-
demand in minutes
o Deployment tooling integrated into
development
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

24. Case Study #1
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

25. Case Study #2
o Industry trade organization
o WebSphere middleware and messaging
o WAS & MQ on AIX
o Licensing cost becoming prohibitive
Cost-prohibitive
o Deployment and configuration
managed by expert resources
o Many business applications not making
use of “advanced” features
o Environment creation time-consuming
Time-consuming
Scaling Issues
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

26. Case Study #2
o Industry trade organisation
o WebSphere middleware and messaging
o WAS & MQ on AIX
o Licensing cost becoming prohibitive
o Deployment and configuration managed by expert
resources
o Many business applications not making use of
“advanced” features
o Environment creation time-consuming
o Cost
o Predictability
o Autonomy
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

27. Case Study #2
o Now…
o Commodity stack
o Jetty, RHEL, VMware
o Predictable cost model
o Significant license savings
o Automated environment configuration
o Servers build by Puppet
o Standard Dev interface for deployments
o Support new and legacy
environments side-by-side
o Visibility, auditing and reporting
across environments
o Easy migration path from legacy to
new stack
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

28. Case Study #3
o Utilities provider
o Dedicated environments
o WebSphere VE on Windows
o Custom application-specific DevOps
configuration per environment
o Resource configuration and deployment
manual and captured in deployment
documents
o Automated code-only deployment to
dev and test results in different process Scaling Issues
across dev-to-prod pipeline
o Migration to new environment means
large, complex effort required
Migration
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

29. Case Study #3
o Utilities provider
o Dedicated environments
o WebSphere VE on Windows
o Custom application-specific configuration per
environment
o Resource configuration and deployment manual
and captured in deployment documents
o Automated code-only deployment to dev and test
results in different process across dev-to-prod
pipeline
o Migration to new environment means large,
complex effort required
o Cost
o Consistency
o Deployment Capacity
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

30. Case Study #3
o Now…
o Shared middleware
o WebSphere 8 & 8.5 on Windows
o Application configuration captured in
deployment packages
o Can be automatically added to/
removed from environment as
needed
o Complete deployment packages for
applications
o Standardized deployment procedure
across environments
o Integrations with development for self-
service
o Middleware auto-scales environments
based on policy
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

31. How To Get Started
o A Quick Checklist:
o Can you automatically create a new
(virtual) machine for your environment?
o Can you automatically provision this
machine to match a version-controlled
specification?
o Do you have all the application
components (artifacts and configuration)
in one versioned location for
deployment?
o Can you automatically deploy your
application versions to your target
environment?
o Can you automatically add machines to
your runtime environments and extend
your running applications to them?
Sign up for live product demonstration - Oct 31st
www.xebialabs.com
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

32. Resources
Related reports:
*The Confluence of DevOps and Mobility:
https://451research.com/report-long?icid=2261
*IT as a Business:
https://451research.com/report-long?icid=2262
*Coming soon … The Rise of Polyglot Programming:
https://451research.com/report-short?entityId=74201

33. Q&A
Questions?
Submit via the control panel
at any time during the
presentation.
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.

34. Thank You!
Jay Lyman, 451 Research
Senior Research Analyst, 451 Research
Jay.lyman@451Research.com
Andrew Phillips, XebiaLabs
VP, Product Management
aphillips@xebialabs.com
Sign up for live product demonstration - Oct 31st
www.xebialabs.com
© Copyright 2012 XebiaLabs Inc. Proprietary & Confidential.