Turkish tourism has grown dramatically over the past few decades due to investments in infrastructure like airports and hotels, training tourism staff, and successful marketing campaigns. Tourist arrivals increased from 1.2 million in 1980 to over 28 million in 2010, and tourism receipts grew from $400 million to $21.3 billion over the same period. Turkey aims to welcome 50 million tourists and generate $50 billion in tourism revenue by 2023, the 100th anniversary of the Turkish Republic.

1. TURKISH TOURISM:
A SUCCESS STORY

2. ACCOMMODATION
New and high quality accommodation facilities
Training staff in tourism industry
1980 82.000
1990 490.000
570.000
2000
2011 950.000
Rate of bed capacity under age of 10
Turkey 44.6 %
Spain 41.9 %
Czech Republic 21.3 %
Portugal 21.2 %
Italy 19.1 %

3. TRANSPORTATION
29 international airports
15 private airline companies
Flights to 190 international destinations
The Best Airline Company of
Europe-2010

4. TURKISH TOURISM
2009
World : 880 million - 4.3 %
2006
Europe : 459 million - 5.6 %
Turkey : 27 million 3%
2010 2008
Turkey : 28.5 million 6%
2009

5. TOP DESTINATIONS
INTERNATIONAL TOURIST INTERNATIONAL TOURISM
ARRIVALS-2010 (million) RECEIPTS-2010 ($billion )
1 FRANCE 78.9 1 USA 94.2
2 USA 60.8 2 SPAIN 53.2
3 CHINA 55.9 3 FRANCE 48.7
4 SPAIN 52.6 4 ITALY 40.2
5 ITALY 43.5 5 CHINA 39.7
UNITED 6 GERMANY 34.7
6 KINGDOM 28.9
UNITED
7 TURKEY 28.5 7 KINGDOM 30.1
8 AUSTRALIA 25.6
8 GERMANY 28.0
9 TURKEY 21.3
9 MALAYSIA 24.8
10 AUSTRIA 20.0
10 MEXICO 23.0
KAYNAK: DÜNYA TURİZM ÖRGÜTÜ (UNWTO)

6. TURKISH TOURISM
TOURIST ARRIVALS
2010 28.5 million
2000 10.4 million
Increased
1990 5.3 million
24 times
1980 1.2 million

7. TURKISH TOURISM
TOURISM RECEIPTS
2009 $ 21.3 billion
2000 $ 7.6 billion
Increased
1990 $ 3.2 billion
52 times
1980 $ 0.4 billion

8. THE TURKISH TOURISM
TOP TEN MARKETS: 2010 THE MAIN TOURISM DESTINATIONS
INTERNATIONAL VISITORS

9. BRANDING TURKEY
Our Philosophy:
“If you have enough
reasons you can do
anything”

10. A TURKISH TALE
3s
3s (Sea-Sun-Sand)
+
History
Culture
Cuisine
3D Golf
Health
1-Diversity Adventure
2-Diversity Shopping
3-Diversity MICE
Winter sports

11. HEDEFLER
THE PERSPECTIVE FOR 2023
2023: THE 100 th ANNIVERSARY OF REPUBLIC OF TURKEY
Tourist arrivals: 50 million
Tourism revenue: $ 50 billion
Ranking 5th in the world

12. PROMOTING TURKEY

13. 40 CULTURE AND TOURISM
OFFICES IN 37 COUNTRIES
NEW YORK PARIS BISHKEK BERLIN
WASHINGTON MADRID DUSHANBE
FRANKFURT
ROME TASHKENT
LOS ANGELES
WIEN
BRUSSELS TAHRAN
LONDON
THE HAGUE
BEIJING DUBAI
MOSCOW
TEL AVIV ZURICH
KUALA
KIEV
LUMPUR
CAIRO
WARSAW
BELGRAD TOKYO
DAMASCUS
SKOPJE ALMATY STOCKHOLM
NEW DELHI
SARAJEVO ASHKHABAD ISLAMABAD KOPENHAGEN
SOFIA BAKU RIYAD HELSINKI

14. 2011 ADVERTISING CAMPAIGN VISUALS

15. 2011 ADVERTISING CAMPAIGN VISUALS

16. 2011 ADVERTISING CAMPAIGN VISUALS

17. 2011 ADVERTISING CAMPAIGN VISUALS

18. OUTDOOR CAMPAIGN
Kiev/Borispil Germany/Sony Center
UK/ Piccadilly Circus USA/ Times Square

19. OUTDOOR CAMPAIGN

20. TV COMMERCIALS
Destination Marketing
Turkey
Istanbul
East Anatolia
Aegean Coasts
Antalya
SPA
Cappadocia

21. THE POWER OF DIGITAL
Digital Campaign

22. EVENT MARKETING
TURKISH CULTURAL SEASON IN FRANCE 2010- JAPANESE YEAR IN TURKEY
July 2009- March 2010

23. SPECIAL PROJECTS
Cannes Film Festival
Beijing Olympic Games 2008

24. HOSPITALITY ACTIVITIES
30,000 travel agency representatives
2,000 journalists
TURKEY IN THE PRESS

25. JOINT PROMOTION

26. INTERNATIONAL TOURISM FAIRS
150 international tourism fairs annually
INTOUR Market –Russia
Turkey: Official Partner Country
ITB BERLIN 2010
Turkey: Official Partner Country
TOUR 2008 Göteborg
Turkey: Partner Destination
Frankfurt Book Fair 2008
Turkey: Guest of Honour

27. COLLABORATION
ACCOMMODATION
TOUR NON
OPERATORS GOVERNMENTAL
ORGANIZATIONS
MINISTRY OF
CULTURE AND
TOURISM
UNIVERSITIES
TRANSPORTATION
GOVERNORSHIPS

28. AWARDS - 2010
Conde Nast Traveller World Travel Awards 2010:
Best Destination 2010 The Best Tourism Offices of the World,
The Best Airlines, The Best Hotels in Europe
The Best
Tourism
Office of
Ukraine 2010
20 of 100 Best Hotels are in Turkey
39 of 99 Best Hotels are in Turkey

29. Be Our
Guest…