TUG Member Engagement
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This document provides suggestions for user group leaders to engage members and gain new members. Some key suggestions include: put yourself in members' shoes to understand their interests; be predictable by setting a regular event schedule; advertise events widely on social media; offer social and networking opportunities at events; ask current members to invite others; search for potential new members in your area; and provide appealing and relevant content at events. Retaining members involves constant communication through multiple channels, staying relevant with regular engaging content, and utilizing available Bevy tools to their fullest.
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TUG Member Engagement
- 1. TUG Member Engagement Jen Shepherd Madison TUG Facilitated by User Group Ambassadors: Ethan Lang Veterans Advocacy TUG
- 2. Suggestions and Ideas ● Put yourself in your audience’s shoes, ask yourself these questions: ○ What am I going to get out of this? ○ Is this content interesting to me? ○ Is arriving (or signing on virtually) to the event easy and hassle-free? ● Be predictable ○ Set a regular cadence for events or try to plan out the year in advance ○ Create a calendar viz and share that with your audience (I think Bevy has this natively). ○ Same weekday and/or time ● Advertise! ○ Promote your event on Twitter and LinkedIn ○ Promote your event on Twitter and LinkedIn ○ Promote your event on Twitter and LinkedIn… Not a Typo advertise your stuff, tag regular attendees and speakers, get people excited.
- 3. Suggestions and Ideas Offer opportunities for socializing/meeting others outside of regular meetings Happy hours Community volunteering Board game after-parties Help people meet each other during meetings Name tags with employer name Birds of a feather (in-person) Breakout rooms (virtual) Include engaging activities in every meeting Audience polls “This or That”
- 4. Finding & Gaining Members
- 5. Finding & Gaining Members Ask attendees to spread the word, bring a coworker Post from your own social media accounts too Tell your friends Cold-call employers & colleges in your area? Search for your town/state on Tableau Public Offer appealing meeting agendas Be welcoming to newbies
- 6. Finding & Gaining Members ● Open up your network ○ Each event opens up your TUG to the speaker’s network. Tag them on social and their network will see the posts ○ Explore new social platforms or forums (Twitter, LinkedIn, TikTok, etc.) ○ Look for fresh speakers (Tableau Next cohort, Ambassadors, Visionaries, Rockstars in your area) ● Celebrate your Community ○ Look for opportunities to highlight folks’ work in your area at your event and/or on social ○ Explore VOTD recipients and invite them to present for 10 min before your primary content ○ Focus on uplifting others. (Remember: what’s in it for me) ● Try several event types ○ Virtual, Hybrid, and In-person ○ Mix up times and dates every so often
- 7. Discussion Ideas- Recruitment How does your membership count in Bevy compare to Splash? How are you gaining new/ returning members to Bevy? Social media platforms and strategies? Word of mouth? Announcements at pre-transition events? Email? Are lower attendance counts the ‘new normal?’
- 9. Retaining Members ● Constant communication ○ Interact with your audience on social ○ Have your audience join you on Slack ○ Create custom emails to engage your audience (surveys, call for speakers, event reminders) ● Stay relevant ○ If you have a longer cadence between events, make sure you find ways to engage between events ● Utilize Bevy to its fullest ○ Look at its analytics ○ Review your members list (Are you gaining? Are people unsubscribing?) ○ Record your events and post them to the event and to YouTube
- 10. Retaining Members Offer varied meeting content - by level and topic, presenters Giveaways/swag Meet unmet needs (professional development, latest features, etc.) Be consistent and genuine Follow up after each meeting - social media, recording, recap email, etc.
- 11. Discussion Ideas - Retention Are you retaining the same members across meetings? Are most of your members local? What keeps your members coming back? Do you administer satisfaction/evaluation surveys?