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Digital and Data Service 
www.t-digital.net 
Tudo Digital and Data Service 
Online Marketing 
by
Digital and Data Service 
www.t-digital.net 
www.t-digital.net 
Chinese Search Engine market share by May 2014: 
Baidu 82.8% 
Google 3.4% 
Bing 0.8%
Digital and Data Service 
www.t-digital.net 
www.t-digital.net 
Who need Chinese SEM: 
International brands 
International service providers 
Small business 
International organizations 
NGOs
Digital and Data Service 
www.t-digital.net 
www.t-digital.net 
Why SEM: 
Aware 1.5 
Search on Search engine 2 
Perception 2 
Experience 3 
Word of mouth 1.5 
Search on SE by new customers 2 
Search engine is the key
Digital and Data Service 
www.t-digital.net 
www.t-digital.net 
When SEM : 
Link with customers 40% 
Sales promotion 30% 
Market data collection 10% 
Customer perception 10% 
Web events 5% 
Company image 5%
Digital and Data Service 
www.t-digital.net 
www.t-digital.net 
SEM display(Chinese) on Baidu: 
Logo 
Title 
Description 
Links 
Photographs 
Videos 
Register form 
And more
Digital and Data Service 
www.t-digital.net 
www.t-digital.net 
How it works: 
Keywords set 
Baidu spider crawls on the web and extracts only Chinese 
Keyword set is the most important step 
Description 
has to be concise, focus and related to content and pages 
Index 
relevant to industry, field, content, etc. 
Chinese is the most important factor in Chinese SEO 
as Baidu spider can’t identify pictures, videos and so on.
Digital and Data Service 
www.t-digital.net 
www.t-digital.net 
Data: 
During the SEM, real time data is provided 
Demographic analysis 
Trend analysis 
Page analysis 
Source analysis 
And more
Digital and Data Service 
www.t-digital.net 
www.t-digital.net 
Integration: 
Integrate Chinese Search Engine Marketing into your global marketing 
500 millions Chinese search on Baidu for 
Knowledge 
Products 
Services 
opportunities 
Information 
And more
Digital and Data Service 
www.t-digital.net 
www.t-digital.net 
We provide service that suits your needs 
Tudo Service 
peter@t-digital.net

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Chinese SEM

  • 1. Digital and Data Service www.t-digital.net Tudo Digital and Data Service Online Marketing by
  • 2. Digital and Data Service www.t-digital.net www.t-digital.net Chinese Search Engine market share by May 2014: Baidu 82.8% Google 3.4% Bing 0.8%
  • 3. Digital and Data Service www.t-digital.net www.t-digital.net Who need Chinese SEM: International brands International service providers Small business International organizations NGOs
  • 4. Digital and Data Service www.t-digital.net www.t-digital.net Why SEM: Aware 1.5 Search on Search engine 2 Perception 2 Experience 3 Word of mouth 1.5 Search on SE by new customers 2 Search engine is the key
  • 5. Digital and Data Service www.t-digital.net www.t-digital.net When SEM : Link with customers 40% Sales promotion 30% Market data collection 10% Customer perception 10% Web events 5% Company image 5%
  • 6. Digital and Data Service www.t-digital.net www.t-digital.net SEM display(Chinese) on Baidu: Logo Title Description Links Photographs Videos Register form And more
  • 7. Digital and Data Service www.t-digital.net www.t-digital.net How it works: Keywords set Baidu spider crawls on the web and extracts only Chinese Keyword set is the most important step Description has to be concise, focus and related to content and pages Index relevant to industry, field, content, etc. Chinese is the most important factor in Chinese SEO as Baidu spider can’t identify pictures, videos and so on.
  • 8. Digital and Data Service www.t-digital.net www.t-digital.net Data: During the SEM, real time data is provided Demographic analysis Trend analysis Page analysis Source analysis And more
  • 9. Digital and Data Service www.t-digital.net www.t-digital.net Integration: Integrate Chinese Search Engine Marketing into your global marketing 500 millions Chinese search on Baidu for Knowledge Products Services opportunities Information And more
  • 10. Digital and Data Service www.t-digital.net www.t-digital.net We provide service that suits your needs Tudo Service peter@t-digital.net