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This document provides an overview of a community hypertension prevention initiative called Younger Hearts. It includes prototypes and tools developed for the program by Bridgeable, a strategic design firm, in partnership with the Heart and Stroke Foundation of Canada. The document outlines 12 "rules" to guide implementation of the program. It also includes an intake experience map, prototypes for various touchpoints in the participant journey, and a scorecard tool for evaluating the program. The goal is to support long-term implementation of a best-in-class community-based health program to help pre-hypertensive adults aged 55 and over manage their blood pressure.
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The Volunteer Hub provided support services to over 300 organizations serving vulnerable populations in Buckinghamshire from 2014-2016, recruiting and placing over 400 volunteers. Through training, recruitment events, and other services, the Volunteer Hub helped strengthen the volunteer base for organizations and improved outcomes for those organizations and the volunteers. Feedback showed that volunteers gained skills and confidence through their roles, while organizations benefited from increased capacity.
Colorado Health Network provides a range of services to help people living with HIV/AIDS from start to finish. Their 2015 Annual Report highlights client stories to illustrate the continuum of care. Michael, a long-time client, is now able to live independently with stable housing and health after receiving assistance. Colorado Health Network also consolidated services in 2015 with a new building to help more clients. They assisted over 4,000 people living with HIV through services like case management, medical care, food assistance and more.
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This document provides an idea bank of tactics and strategies for non-profits to increase donor commitment and retention. It identifies seven key drivers of donor commitment based on a survey of 1200 donors, including effectively achieving the organization's mission and knowing what to expect from interactions. For each driver, it lists specific ideas non-profits can implement, such as storytelling, thanking donors personally, providing feedback opportunities, and recognizing donor contributions. The overall goal is to strengthen donor relationships and attitudes by focusing on these key drivers.
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Service blueprints provide a visual map of a service process from the customer's perspective. They show customer actions and touchpoints, as well as frontstage and backstage employee actions and support processes. The key components are the customer actions line, line of visibility separating visible and invisible employee actions, line of internal interaction separating employee actions from support processes, and evidence of service. Service blueprints can be used for new service development, improving reliability, service recovery strategies, and informing various business functions like human resources, technology, marketing, and operations management.
This document provides an overview of a community hypertension prevention initiative called Younger Hearts. It includes prototypes and tools developed for the program by Bridgeable, a strategic design firm, in partnership with the Heart and Stroke Foundation of Canada. The document outlines 12 "rules" to guide implementation of the program. It also includes an intake experience map, prototypes for various touchpoints in the participant journey, and a scorecard tool for evaluating the program. The goal is to support long-term implementation of a best-in-class community-based health program to help pre-hypertensive adults aged 55 and over manage their blood pressure.
Volunteer Hub Final Report for OrganisationsHelen Cavill
The Volunteer Hub provided support services to over 300 organizations serving vulnerable populations in Buckinghamshire from 2014-2016, recruiting and placing over 400 volunteers. Through training, recruitment events, and other services, the Volunteer Hub helped strengthen the volunteer base for organizations and improved outcomes for those organizations and the volunteers. Feedback showed that volunteers gained skills and confidence through their roles, while organizations benefited from increased capacity.
Colorado Health Network provides a range of services to help people living with HIV/AIDS from start to finish. Their 2015 Annual Report highlights client stories to illustrate the continuum of care. Michael, a long-time client, is now able to live independently with stable housing and health after receiving assistance. Colorado Health Network also consolidated services in 2015 with a new building to help more clients. They assisted over 4,000 people living with HIV through services like case management, medical care, food assistance and more.
Donor voice seven key drivers idea bank reportDonorVoice
This document provides an idea bank of tactics and strategies for non-profits to increase donor commitment and retention. It identifies seven key drivers of donor commitment based on a survey of 1200 donors, including effectively achieving the organization's mission and knowing what to expect from interactions. For each driver, it lists specific ideas non-profits can implement, such as storytelling, thanking donors personally, providing feedback opportunities, and recognizing donor contributions. The overall goal is to strengthen donor relationships and attitudes by focusing on these key drivers.
Découvrez tous les meilleurs outils de conception d'interface. Du sketching au prototype animé, vous verrez l'ensemble des outils favoris du designer en phase de conception
Découvrez les méthodes utilisées pour concevoir une interface qui procure une bonne expérience utilisateur. Vous verrez l'ensemble des étapes d'un projet UX avec un aperçu des notions fondamentales du design.
Service blueprints provide a visual map of a service process from the customer's perspective. They show customer actions and touchpoints, as well as frontstage and backstage employee actions and support processes. The key components are the customer actions line, line of visibility separating visible and invisible employee actions, line of internal interaction separating employee actions from support processes, and evidence of service. Service blueprints can be used for new service development, improving reliability, service recovery strategies, and informing various business functions like human resources, technology, marketing, and operations management.
This document discusses strategies for healthcare organizations to expand their communications efforts to include government relations. It recommends that healthcare organizations focus on increasing revenue generation through fundraising activities and lobbying policymakers to support programs. It also suggests that communicators take on expanded roles in developing and sustaining government relations strategies. This includes getting to know local politicians and public officials, inviting them to events for exposure, and keeping them engaged to help secure equitable funding, especially during times of budget cuts. Developing relationships with various levels of government is important for obtaining public funds and remaining relevant.
This document provides information about an organization called the Organization for Hepatitis Awareness. The key points are:
- Hepatitis is a major problem in Pakistan, with over 15 million people infected. The organization aims to create more awareness about hepatitis prevention and treatment.
- The organization plans to arrange free medical camps and treatment, revolutionize societal attitudes towards hepatitis patients, and prevent viral transmission.
- It will focus on educating the public, especially women, and ensuring government commitment to addressing the "silent epidemic" of hepatitis in Pakistan.
The Public Health England Heart Age Campaign aims to increase awareness of heart health and reduce the risk of heart disease and stroke. It encourages adults to complete a quick online Heart Age Test that compares their heart age to their actual age and provides tips to lower heart age. A variety of partners are invited to promote the campaign through activities like offering free blood pressure tests, promoting at-home testing kits, and raising awareness through their channels and locations. A campaign toolkit provides materials for partners to display and share through digital channels.
This document provides a toolkit for patient and public partnership. It includes guidance on identifying opportunities for improvement through patient feedback, determining which patients to involve, defining partnership activities, and choosing appropriate approaches. The toolkit emphasizes establishing clear objectives and managing expectations when planning partnership activities. It also signposts to additional resources on existing patient experience data and legal requirements for consultation.
Diabetes Risk Reduction App with mHealth GamificationCarol Hargreaves
The key challenges we found were that, the more overweight children are, the greater the risk of Diabetes.
Nearly 1 in every 3 American adults is obese & almost 2/3 are overweight. More, seriously, Obesity is continuing on the rise.
Recently, the US Surgeon General has declared Obesity in children & adolescents in the US – an EPIDEMIC. Adolescents are being diagnosed with type 2 Diabetes at an alarming rate! Some of the reasons for this trend is a lack of physical activity & increased consumption of fast foods that are high in calories & fat.
We hope that this Diabetes Risk Reduction App with mHealth Gamification will motivate people who are at high risk of obtaining Diabetes to use our App regularly, and thereby exercising more often and always eating healthy.
The marketing plan aims to increase awareness and foot traffic to Northern Colorado Psychological Services Clinic through various tactics targeting high school seniors and working adults aged 35+. Key tactics include participating in local events, promoting the clinic's affordable services on social media platforms like Facebook and Twitter, and hosting a "Stress Free Week" event on campus to provide counseling sessions for students. The plan's success will be evaluated through surveys tracking how clients heard about the clinic and analyzing engagement metrics on social media.
The document provides a marketing plan for Northern Colorado Psychological Services Clinic. It includes an executive summary, research on target markets, a competitor analysis, SWOT analysis, and proposed tactics including events, promotions, social media, and public relations. Tactics will target high school females ages 15-19 and adults ages 35 and up. Events, Facebook, Twitter, YouTube, and evaluations will be used to promote the clinic's services and increase recognition. Foot traffic and awareness will be measured through surveys and social media analytics to evaluate the plan.
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~Our mission is to eradicate preventable diseases, minimize trial and error, increase patient understanding by supporting a wholistic ecosystem that shifts health management to wellness 2.0; whole-life personalized wellness
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Switchboard of Miami provides crisis counseling and connects individuals to community resources. It was established in 1968 and serves Miami-Dade, Collier, and Monroe Counties. The annual report outlines Switchboard's six core programs: the 24/7 Contact Center, Suicide Prevention Program, Youth Development Program, Help Me Grow Program, Family Counseling Services division, and Seniors Never Alone Program. It provides data on the number of calls answered, clients served, most common call topics and referrals to community programs through the year.
This document discusses using behavioral science to increase volunteering, particularly for sports. It introduces GIVERS, a framework of 6 behavioral principles to apply: Growth, Impact, Experience, Recognition, Voice and Social. The principles are based on an analysis of UK volunteering data and literature. Some key findings are that volunteering improves well-being, many don't realize community sports rely on volunteers, and barriers like a perceived lack of fitness are myths. The document advocates emphasizing the benefits of volunteering like increased happiness to recruit more volunteers and ensure volunteers feel appreciated and see the impact of their efforts.
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The document discusses three groups that experienced similar hardships during World War 2 due to Germany: Jews, Poles, and Soviet citizens. Jews faced discrimination, ghettoization, and the Holocaust. Poles endured oppression, exploitation of resources, and brutal treatment. Soviet citizens suffered mass killings, starvation, and devastation of towns under German occupation. All three groups faced immense suffering inflicted by Nazi Germany as it sought to expand its territory and influence across Europe during the war.
Hi Simon, thanks for sharing your experience. It's understandable to feel uncomfortable opening up, especially at first. Counselling does require vulnerability, but a good counsellor aims to make the process as comfortable as possible. Perhaps explain your concerns to the counsellor - their role is to help you, not judge you. With time and trust, counselling can provide relief. But there are also self-help options like journaling, exercise or support groups. Take care of yourself - you don't have to go through this alone.
Blue Simon
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Thank you for your understanding and advice. I will consider to communicate with the counsellor about my concern directly. You are right that protecting privacy is important for me at this moment,
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This document provides a toolkit for patient and public partnership. It includes guidance on identifying opportunities for improvement through patient feedback, determining which patients to involve, defining partnership activities, and choosing appropriate approaches. The toolkit emphasizes establishing clear objectives and managing expectations when planning partnership activities. It also signposts to additional resources on existing patient experience data and legal requirements for consultation.
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The key challenges we found were that, the more overweight children are, the greater the risk of Diabetes.
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We hope that this Diabetes Risk Reduction App with mHealth Gamification will motivate people who are at high risk of obtaining Diabetes to use our App regularly, and thereby exercising more often and always eating healthy.
The marketing plan aims to increase awareness and foot traffic to Northern Colorado Psychological Services Clinic through various tactics targeting high school seniors and working adults aged 35+. Key tactics include participating in local events, promoting the clinic's affordable services on social media platforms like Facebook and Twitter, and hosting a "Stress Free Week" event on campus to provide counseling sessions for students. The plan's success will be evaluated through surveys tracking how clients heard about the clinic and analyzing engagement metrics on social media.
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3. 0504
Purpose of
this catalogue
From May 2016 to August 2016, the Heart & Stroke
Foundation of Canada collaborated with Bridgeable,
a strategic design consultancy.
This book is intended as a central resource for all
prototypes produced from the Bridgeable and Heart
& Stroke collaboration. It details an in-depth overview
of the program (the Intake Experience Map), and
the prototypes we have created to support program
implementation.
We set out to design a best-in-class
community-based health program to help
pre-hypertensive adults 55+ manage their
blood pressure.
4. 0706
This prototype catalogue was developed for the Heart and Stroke Foundation as
part of the Bridgeable Pro Bono Program. This program gives organizations an
opportunity to tackle a business challenge or explore a market opportunity by using a
design approach, without the financial risk of a paid project. Each year, we work with
participating organizations to achieve meaningful progress on a defined challenge.
Bridgeable is a strategic design firm based in Toronto, Canada. Our multi-disciplinary
team of designers, strategists, and researchers uses service design techniques to
understand the world and create multi-faceted solutions that improve people’s lives.
The Heart and Stroke Foundation of Canada (HSF) is one of Canada’s largest and
most effective health charities. HSF is sustained by the commitment and generosity of
more than 125,000 volunteers and 1.4 million donors. The mission of HSF is to prevent
heart disease, save lives, and promote recovery.
Core Team
Laura Heidenheim, Vivian Lin, Tim MacLeod, Galen MacLusky, Rachel Slaven, Rui Jie Wang
Supporting Team
Spencer Beacock, Chris Ferguson, Heidi Mok, Chad Story
Heart and Stroke Foundation Team
Anusha Kalaichelvan, Loren Morrone, Sam Roston, Doug Roth, Shirley Von Sychowski
Please direct any follow-up inquiries to:
info@bridgeable.com
+
08 Intake Experience Map
10 Stage One: Awareness
20 Stage Two: Enrollment
28 Stage Three: First Login
12 Brochure
14 Initial E-mail
16 Informational Microsite
18 Heart Age Game
22 Intake
26 Take Home Package
30 Enrollment Confirmation E-mail
32 First Login
34 Feature Recommendations
Table of
Contents
5. 0908
The intake experience is
divided into three stages:
Awareness, Enrollment,
and First Login.
Each stage details the
prototypes and the channels
through which users are
directed to each prototype.
The experience map is
intended to demonstrate
the connections between
prototypes and specify
the broader user journey.
ov e r v i e w
o f i n ta k e
6. 1110
Potential participants hear about the program
from a variety of channels.
To learn more about the program they visit
the informational micro-site to book an
online appointment and sign up at their local
Shoppers Drug Mart.
Awareness
s ta g e o n e :
7. 1312
In many cases, potential
participants will learn about the
program by seeing this brochure
in a Doctor's office, by mail or in
Shoppers Drug Mart.
The brochure outlines what the
program is, what it can offer the
participant, and clear next steps
to direct them to sign up for an
appointment online.
Brochure
s ta g e : awa r e n e s s
Clearly explains why this program
was created, showing the benefits
before going in depth into the
details of the program.
Program Overview
• Benefit Before Details
Clearly calls out the next steps
for participants, bridging the
knowledge gap of heart health
and healthy aging.
Call to Action
• Simple, Easy & Clear
• Connects Healthy Aging
to Heart Health
Little messages reinforce positivity,
emphasizing that even by reading
this brochure, participants are
already taking a small step forward
in making health changes.
High Five
• Celebrate Small Successes
Simple instructions that lead
participants to the informational
microsite; visual call out of next steps
that is memorable to participants.
Sign-up
Instructions
• Simple, Clear & Easy
• Fun & Friendly
Gives participants an opportunity
to share this brochure with
others who might benefit from
the program.
Referral
Opportunity
• Involve Family & Friends
People already trust
HSF; logo is large and is
prominently placed so it
catches people's eyes.
Logo
Soft tagline that appeals
to both pre-hypertensive
and hypertensive people,
emphasizing this is a
community program.
Tagline
• Fun & Friendly
• Builds Community
• Simple, Clear & Easy
Visually articulates statistics
that otherwise might be
skimmed over by people;
builds a sense of urgency.
Infographic
• Simple, Clear & Easy
• Connects Healthy Aging
to Heart Health
• Highlight Trustworthy
Sources
Fun, friendly visuals to
explain the three key
features of the program
that will get participants
excited to learn more.
Program Details
• Fun & Friendly
• Benefit Before Details
• Simple, Clear & Easy
Clearly explains the role of
each partnership, so that
organizational relationships
are transparent.
Partnerships
• Highlight Trustworthy
Sources
8. 1514
Hello Jill!
s u p p o r t e d by
what you can do
Think this could benefit someone you love?
Forward this e-mail and let them know!
Or click the button below to share it on Facebook.
younger hearts is
click here to join now!
let’s change your future.
Join Heart & Stroke’s Younger Hearts program, a free
online community program that is proven to help people eat
more healthily, and stay active.
By reading this, you’ve already taken the first step.
Congratulations!
We created this program because we
want to help Canadians live healthy
lives free of heart disease and stroke
with the support of their community.
Access free resources and
services in your community,
such as cooking classes and
walking clubs.
Opt in to receive online
or phone support from a
certified Heart & Stroke
health coach to help with
diet or exercise.
Participate in personal
and community challenges
to improve your diet and
exercise.
COMMUNITY
RESOURCES
COACHING
SUPPORT
CHALLENGES
High blood pressure (HBP) is the #1
risk factor for stroke and a leading risk
factor for heart disease.
Among adults 55+:
53%
have HBP
24%
are at risk of developing
HBP
The good news is that 80% of heart
disease and stroke is preventable
by adopting healthy behaviours!
The e-mail can be sent out via
HSF's pre-existing list or forwarded
onwards from other people. It
outlines the value proposition
of the program and prompts
participants to go online to the
website to learn more and sign up
for an appointment at Shoppers.
Initial E-mail
s ta g e : awa r e n e s s
Clearly explains why this program
was created, showing the benefits
before going in depth into the
details of the program.
Program Overview
• Benefit Before Details
Clearly explains the role of each
partnership, so that organizational
relationships are transparent.
Partnerships
• Highlight Trustworthy
Sources
Personalized e-mails help participants feel as
though the program was created just for them.
Personalized Greeting
• Fun & Friendly
Clearly calls out the next steps for
participants, bridging the knowledge gap
of heart health and healthy aging.
Call to Action
• Simple, Clear & Easy
• Connects Healthy Aging
to Heart Health
Visually articulates statistics that otherwise
might be skimmed over by people; builds a
sense of urgency.
Infographic
• Simple, Clear & Easy
• Connects Healthy Aging
to Heart Health
Fun, friendly visuals to explain the three
key features of the program that will get
participants excited to learn more.
Program Details
• Fun & Friendly
• Benefit Before Details
• Simple, Clear & Easy
Gives participants an opportunity to
share this brochure with others who
might benefit from the program.
Referral
Opportunity
• Involves Family & Friends
9. 1716
Informational Microsite
s ta g e : awa r e n e s s
play game
what is younger hearts?
what you can do
read lee’s story ≥
“No matter what you do it all goes back
to health....if you don’t have your health
you won’t be able to do the things you
really want to do.”
read anna’s story ≥
“We’re in our early 60s and we can still
stay out late and dance, because we’ve
worked so hard to stay healthy.”
We created this
program because we
want to help Canadians
live healthy lives free
of heart disease and
stroke with the support
of their community.
High blood pressure (HBP)
is the #1 risk factor for stroke
and a leading risk factor for
heart disease.
The good news is that 80% of heart disease and
stroke is preventable by adopting healthy behaviours!
Join the Younger Hearts program!
Through community resources, coaching support and challenges,
Younger Hearts aims to improve your lifestyle today for a healthier tomorrow.
Make small changes to eat more healthily and be more active through:
get inspired
We’ve built this program with adults 55+ for adults 55+. Read about the health stories
of real people who inspired the Younger Hearts program.
book a 30-minute appointment today!
book an appointmententer your postal code
Once you’ve made your 30-minute appointment:
1 2 3 4
Enter your postal code below to find a
participating Shoppers Drug Mart near you.
book an appointment
You’ll receive
an appointment
confirmation e-mail
with details about
what to expect.
At your appointment,
your blood pressure
will be measured by a
trained Heart & Stroke
volunteer to see if it is
higher than the normal
range.
If it is higher than
normal, you’ll fill out
a health assessment
and talk with the
volunteer about how
the program can help
you.
After you’ve signed
up to participate, the
volunteer will show
you how to use the
program and give you
a small package to help
you get started!
Appointments are held at participating Shoppers Drug Marts.
directions
1473 Queen St. West
Toronto, ON
M6R 1A1
nearest location
Opt in to receive
online or phone
support from a
certified Heart &
Stroke health coach.
COACHING
SUPPORT
Access free resources
and services in your
community such as
cooking classes and
walking clubs.
COMMUNITY
RESOURCES
EARNING
REWARDS
Earn Shoppers
Optimum Points, gift
cards, and free cooking
or exercise classes!
TIPS & TRICKS
FOR DIET & EXERCISE
Receive easy tips and
tricks to get started in
your exercise or diet
routine.
CUSTOM
MULTIMEDIA
Get recommended
videos, articles,
recipes, and more as
you explore clinically
proven learning
modules.
TRACKING
PROGRESS
See the progess and
changes you have
made to your diet or
exercise routine.
Younger Hearts is a free online healthy aging program for adults 55+
that is proven to help you eat more healthily and stay active.
53%
have HBP
24%
are at risk of developing HBP
supported by
what you can do
read lee’s story ≥
“No matter what you do it all goes back
to health....if you don’t have your health
you won’t be able to do the things you
really want to do.”
read anna’s story ≥
“We’re in our early 60s and we can still
stay out late and dance, because we’ve
worked so hard to stay healthy.”
of their community.
High blood pressure (HBP)
is the #1 risk factor for stroke
and a leading risk factor for
heart disease.
The good news is that 80% of heart disease and
stroke is preventable by adopting healthy behaviours!
Join the Younger Hearts program!
Through community resources, coaching support and challenges,
Younger Hearts aims to improve your lifestyle today for a healthier tomorrow.
Make small changes to eat more healthily and be more active through:
get inspired
We’ve built this program with adults 55+ for adults 55+. Read about the health stories
of real people who inspired the Younger Hearts program.
book a 30-minute appointment today!
book an appointmententer your postal code
Once you’ve made your 30-minute appointment:
1 2 3 4
Enter your postal code below to find a
participating Shoppers Drug Mart near you.
book an appointment
You’ll receive
an appointment
confirmation e-mail
with details about
what to expect.
At your appointment,
your blood pressure
will be measured by a
trained Heart & Stroke
volunteer to see if it is
higher than the normal
range.
If it is higher than
normal, you’ll fill out
a health assessment
and talk with the
volunteer about how
the program can help
you.
After you’ve signed
up to participate, the
volunteer will show
you how to use the
program and give you
a small package to help
you get started!
Appointments are held at participating Shoppers Drug Marts.
directions
1473 Queen St. West
Toronto, ON
M6R 1A1
nearest location
Opt in to receive
online or phone
support from a
certified Heart &
Stroke health coach.
COACHING
SUPPORT
Access free resources
and services in your
community such as
cooking classes and
walking clubs.
COMMUNITY
RESOURCES
EARNING
REWARDS
Earn Shoppers
Optimum Points, gift
cards, and free cooking
or exercise classes!
TIPS & TRICKS
FOR DIET & EXERCISE
Receive easy tips and
tricks to get started in
your exercise or diet
routine.
CUSTOM
MULTIMEDIA
Get recommended
videos, articles,
recipes, and more as
you explore clinically
proven learning
modules.
TRACKING
PROGRESS
See the progess and
changes you have
made to your diet or
exercise routine.
53%
have HBP
24%
are at risk of developing HBP
supported by
what is younger hearts?
what you can do
read lee’s story ≥
“No matter what you do it all goes back
to health....if you don’t have your health
you won’t be able to do the things you
really want to do.”
read anna’s story ≥
“We’re in our early 60s and we can still
stay out late and dance, because we’ve
worked so hard to stay healthy.”
We created this
program because we
want to help Canadians
live healthy lives free
of heart disease and
stroke with the support
of their community.
High blood pressure (HBP)
is the #1 risk factor for stroke
and a leading risk factor for
heart disease.
The good news is that 80% of heart disease and
stroke is preventable by adopting healthy behaviours!
Join the Younger Hearts program!
Through community resources, coaching support and challenges,
Younger Hearts aims to improve your lifestyle today for a healthier tomorrow.
Make small changes to eat more healthily and be more active through:
get inspired
We’ve built this program with adults 55+ for adults 55+. Read about the health stories
of real people who inspired the Younger Hearts program.
book a 30-minute appointment today!
book an appointmententer your postal code
Once you’ve made your 30-minute appointment:
1 2 3 4
Enter your postal code below to find a
participating Shoppers Drug Mart near you.
book an appointment
You’ll receive
an appointment
confirmation e-mail
with details about
what to expect.
At your appointment,
your blood pressure
will be measured by a
trained Heart & Stroke
volunteer to see if it is
higher than the normal
range.
If it is higher than
normal, you’ll fill out
a health assessment
and talk with the
volunteer about how
the program can help
you.
After you’ve signed
up to participate, the
volunteer will show
you how to use the
program and give you
a small package to help
you get started!
Appointments are held at participating Shoppers Drug Marts.
directions
1473 Queen St. West
Toronto, ON
M6R 1A1
nearest location
Opt in to receive
online or phone
support from a
certified Heart &
Stroke health coach.
COACHING
SUPPORT
Access free resources
and services in your
community such as
cooking classes and
walking clubs.
COMMUNITY
RESOURCES
EARNING
REWARDS
Earn Shoppers
Optimum Points, gift
cards, and free cooking
or exercise classes!
TIPS & TRICKS
FOR DIET & EXERCISE
Receive easy tips and
tricks to get started in
your exercise or diet
routine.
CUSTOM
MULTIMEDIA
Get recommended
videos, articles,
recipes, and more as
you explore clinically
proven learning
modules.
TRACKING
PROGRESS
See the progess and
changes you have
made to your diet or
exercise routine.
Younger Hearts is a free online healthy aging program for adults 55+
that is proven to help you eat more healthily and stay active.
53%
have HBP
24%
are at risk of developing HBP
play game
let’s change your future.
what is younger hearts?
what you can do
See how the small changes you make today can have an impact on your tomorrow!
Play the game and find out more.
We created this
program because we
want to help Canadians
live healthy lives free
of heart disease and
stroke with the support
of their community.
High blood pressure (HBP)
is the #1 risk factor for stroke
and a leading risk factor for
heart disease.
The good news is that 80% of heart disease and
stroke is preventable by adopting healthy behaviours!
Join the Younger Hearts program!
Through community resources, coaching support and challenges,
Younger Hearts aims to improve your lifestyle today for a healthier tomorrow.
Make small changes to eat more healthily and be more active through:
get inspired
We’ve built this program with adults 55+ for adults 55+. Read about the health stories
of real people who inspired the Younger Hearts program.
book a 30-minute appointment today!
book an appointmententer your postal code
Once you’ve made your 30-minute appointment:
1 2 3 4
Enter your postal code below to find a
participating Shoppers Drug Mart near you.
book an appointment
You’ll receive
an appointment
confirmation e-mail
with details about
what to expect.
At your appointment,
your blood pressure
will be measured by a
trained Heart & Stroke
volunteer to see if it is
higher than the normal
range.
If it is higher than
normal, you’ll fill out
a health assessment
and talk with the
volunteer about how
the program can help
you.
After you’ve signed
up to participate, the
volunteer will show
you how to use the
program and give you
a small package to help
you get started!
Appointments are held at participating Shoppers Drug Marts.
directions
1473 Queen St. West
Toronto, ON
M6R 1A1
nearest location
Join Heart & Stroke’s Younger Hearts program, a free online community program
that is proven to help people eat more healthily, and stay active.
Opt in to receive
online or phone
support from a
certified Heart &
Stroke health coach.
COACHING
SUPPORT
Access free resources
and services in your
community such as
cooking classes and
walking clubs.
COMMUNITY
RESOURCES
EARNING
REWARDS
Earn Shoppers
Optimum Points, gift
cards, and free cooking
or exercise classes!
TIPS & TRICKS
FOR DIET & EXERCISE
Receive easy tips and
tricks to get started in
your exercise or diet
routine.
CUSTOM
MULTIMEDIA
Get recommended
videos, articles,
recipes, and more as
you explore clinically
proven learning
modules.
TRACKING
PROGRESS
See the progess and
changes you have
made to your diet or
exercise routine.
Younger Hearts is a free online healthy aging program for adults 55+
that is proven to help you eat more healthily and stay active.
53%
have HBP
24%
are at risk of developing HBP
Fixed bar gives participants
the ability to navigate the
microsite easily and they
are constantly reminded to
book an appointment.
Navigation Bar
• Simple, Clear & Easy
Soft tagline that appeals
to both pre-hypertensive
and hypertensive people,
emphasizing this is a
community program.
Tagline
• Highlight Trustworthy
Sources
• Builds Community
• Simple, Clear & Easy
The purpose of the informational
microsite is to communicate
in-depth information about
the program to prospective
participants.
On the site, they can also play
an interactive game to learn
their heart age and book an
appointment to sign-up at their
local participating Shoppers
Drug Mart.
Once signed-up, participants
can log in to the digital platform
through this site.
Call out to click through to an interactive game
where participants can see how small changes can
have an impact on their lives.
Game
• Fun & Friendly
• Connects Healthy Aging to Heart Health
Clear call out to click through to book an
appointment; easy to book an appointment and
sign-up.
Call to Action
• Simple, Clear & Easy
Fun, friendly visuals that explain the main
features of the program, getting participants
primed and excited for signing up.
Program Details
• Fun & Friendly
• Benefit Before Details
• Simple, Clear & Easy
A visual journey of what is to be expected
when participants arrive for their appointment,
allowing participants to feel more comfortable
with the sign-up process.
Outlined Journey
• Simple, Clear & Easy
• Fun & Friendly
Stories from real people that participants can
read to get inspired.
Health Stories
• Builds Community
• Connects Healthy Aging to Heart Health
https://invis.io/6P83IOK7U
10. 1918
Interactive survey lets people input their health
information and receive tangible feedback about
heart age.
Interactive Questions
• Connects Healthy Aging with Heart Health
Questions about health are displayed in a fun and
friendly tone building a sense of comfort
and playfulness with participants.
Visualizing Change
• Fun & Friendly
Results are displayed in a fun and friendly tone.
The heart age result gives participants context for
their health information and gives them specific
advice on how they can improve their health.
Game Results
• Fun & Friendly
• Create Agents, Not Patients
Participants are invited to join the program and
improve their overall health. Visuals are fun and friendly
and communicate a sense of empathy and support.
Call to Action
• Fun & Friendly
• Create Agents, Not Patients
Heart Age Game
s ta g e : awa r e n e s s
The Heart Age game is a fun and
interactive tool for users to find
out how their lifestyle currently
affects their predicted heart age.
The game demonstrates how small
changes can impact heart health.
https://invis.io/6V8D980TZ
11. 2120
Participants arrive at a Shoppers Drug Mart for
an intake session with a volunteer. During the
intake session the participant has their blood
pressure taken, registers for an online account,
and completes a health assessment. At the end
of the session the participant is given a take
home package.
Enrollment
s ta g e t w o :
12. 2322
The intake flow chart and
accompanying script provides a
high level overview for the Heart
& Stroke volunteer to learn how
to properly pitch and perform the
enrollment process at Shoppers
Drug Mart.
Intake
s ta g e : e n r o l l m e n t
front of store - volunteer #1 back of store - volunteer #2
Yes
brochure platform/
program demo
blood pressure
print out
health assessment take home
package
1. GREET PROSPECTIVE
PARTICIPANT WITH
PROGRAM INTRODUCTION
materials
COMPLETE
INTERACTION
Explain that the program is
designed to prevent hyper-
tension, so it is unfortu-
nately not a good fit.
Provide BROCHURE to
refer family/friends.
COMPLETE
INTERACTION
Provide BROCHURE &
direct to website if interest-
ed in booking appointment
later or referring family/
friends.
COMPLETE
INTERACTION
Book appointment and give
appointment card.
Provide BROCHURE to
refer family/friends.
COMPLETE
INTERACTION
1B. EXPLAIN PROGRAM &
DEMONSTRATE
PLATFORM.
Does participant know what
their blood pressure is?
Would participant like to
book a 30-minute screening
& sign-up appointment?
Prospective participant arrives for a pre-booked appointment.
Yes
No
YesNo
Yes and on
blood pressure
medication
No/ knows they are
pre-hypertensive or hypertensive
2. EXPLAIN TODAY’S PROCESS
3. ASK ABOUT MEDICATION/DIABETES/
CONSENT TO MEASURE BLOOD
PRESSURE
5. EXPLAIN BLOOD PRESSURE READING
(with blood pressure print out)
4. MEASURE BLOOD PRESSURE
6. CREATE USER ACCOUNT &
CONSENTS TO PARTICIPATE/COLLECT
DATA/RECEIVE HSF MARKETING
E-MAILS
Explain that the program is designed
for people in the at-risk range, so it is
fortunately not a good fit.
Provide BROCHURE to refer family/
friends.
COMPLETE INTERACTION
Explain that the program is designed
to prevent high blood pressure, so
it is unfortunately not a good fit.
Provide BROCHURE to
refer family/friends.
COMPLETE INTERACTION
Follow emergency procedure.
COMPLETE INTERACTION
7. COMPLETE HEALTH ASSESSMENT
8. CONDUCT MOTIVATIONAL
INTERVIEW TO SELECT DIET
OR EXERCISE FOCUS
9. DEMONSTRATE PLATFORM/PROGRAM
FEATURES THAT WILL HELP
SPECIFIC PARTICIPANT
10. WRAP-UP AND GIVE PARTICIPANT
TAKE HOME PACKAGE
Would participant like to
learn more about
the program today?
Is participant taking blood
pressure medication?
Normal?
(<120/<80)
Dangerously high?
(>180)
Pre-hypertensive
or hypertensive
(>120/>80)
COMPLETE
INTERACTION
Terminal
Interaction
STEPS IN PROCESS Question
No
Yes
13. 2524
front of store - volunteer #1
brochure platform/
program demo
blood pressure
print out
health assessment take home
package
1. GREET PROSPECTIVE
PARTICIPANT WITH
PROGRAM INTRODUCTION
materials
COMPLETE
INTERACTION
Explain that the program is
designed to prevent hyper-
tension, so it is unfortu-
nately not a good fit.
Provide BROCHURE to
refer family/friends.
COMPLETE
INTERACTION
Provide BROCHURE &
direct to website if interest-
ed in booking appointment
later or referring family/
friends.
COMPLETE
INTERACTION
Book appointment and give
appointment card.
Provide BROCHURE to
refer family/friends.
COMPLETE
INTERACTION
1B. EXPLAIN PROGRAM &
DEMONSTRATE
PLATFORM.
Does participant know what
their blood pressure is?
Would participant like to
book a 30-minute screening
& sign-up appointment?
Prospective participant arrives for a pre-booked appointment.
Yes
No
YesNo
Yes and on
blood pressure
medication
No/ knows they are
pre-hypertensive or hypertensive
Would participant like to
learn more about
the program today?
Terminal
Interaction
STEPS IN PROCESS Question
Prospective participant is
approached with a positive,
proactive message and it is clear
to the participant that HSF is not
asking for donations. The benefits
of participating are explained
before demonstrating what the
program is on a tablet for visual
interest. The options to book
a 30-minute appointment for a
later date or to go through the
screening/sign-up process today
are offered.
• Connects Healthy Aging to
Heart Health
• Simple, Clear & Easy
• Benefit Before Details
my blood pressure measurement
/
This number measures the pressure in
your arteries when your heart beats
This number measures the pressure in
your arteries between heartbeats
n o r m a l r a n g e
at r i s k f o r
d e v e lo p i n g h i g h
b lo o d p r e s s u r e
h i g h b lo o d
p r e s s u r e
120 or less and
80 or less
121-139 or
80-89
140 or more or
90 or more
Lifestyle choices such as eating
fruits and vegetables, being
physically active, and avoiding
salt can help keep your blood
pressure in this healthy range.
Half of all Canadians in this
range and over the age of
60 will develop high blood
pressure within 4 years. Small
lifestyle changes can help
prevent this from happening.
High blood pressure is the
number one risk factor for
stroke and a major risk factor
for heart disease.
Date:
Prospective participant is provided with
a visual representation of their blood
pressure measurement, explaining what the
numbers mean, putting the measurement
in the context of a range, and explaining the
health implications of where they fall within
that range.
• Simple, Clear & Easy
• Connects Healthy Aging to Heart
Health
An explanation of why questions are being asked and how they will inform
a more meaningful health assessment is provided beforehand. A mandatory
task is made more fun and engaging with colourful, interactive visuals.
Questions are written in plain language and large font. Progress bar shows
how many questions are left and “high fives” are given for progress.
• Fun & Friendly
• Benefits Before Details
• Simple, Clear & Easy
• Celebrate Small Successes
back of store - volunteer #2
Yes
2. EXPLAIN TODAY’S PROCESS
3. ASK ABOUT MEDICATION/DIABETES/
CONSENT TO MEASURE BLOOD
PRESSURE
5. EXPLAIN BLOOD PRESSURE READING
(with blood pressure print out)
4. MEASURE BLOOD PRESSURE
6. CREATE USER ACCOUNT &
CONSENTS TO PARTICIPATE/COLLECT
DATA/RECEIVE HSF MARKETING
E-MAILS
Explain that the program is designed
for people in the at-risk range, so it is
fortunately not a good fit.
Provide BROCHURE to refer family/
friends.
COMPLETE INTERACTION
Explain that the program is designed
to prevent high blood pressure, so
it is unfortunately not a good fit.
Provide BROCHURE to
refer family/friends.
COMPLETE INTERACTION
Follow emergency procedure.
COMPLETE INTERACTION
7. COMPLETE HEALTH ASSESSMENT
8. CONDUCT MOTIVATIONAL
INTERVIEW TO SELECT DIET
OR EXERCISE FOCUS
9. DEMONSTRATE PLATFORM/PROGRAM
FEATURES THAT WILL HELP
SPECIFIC PARTICIPANT
10. WRAP-UP AND GIVE PARTICIPANT
TAKE HOME PACKAGE
Is participant taking blood
pressure medication?
Normal?
(<120/<80)
Dangerously high?
(>180)
Pre-hypertensive
or hypertensive
(>120/>80)
COMPLETE
INTERACTION
No
Yes
Volunteer’s training is emphasized to
prospective participant and they are
informed that their blood pressure will
not be captured by HSF unless they
sign-up for the program.
• Highlight Trustworthy Sources
next
welcome
Please fill out the following
information so you can get started.
younger hearts
to the
health program
Participant is informed how their personal
information will be used by HSF and that
it will not be shared by Shoppers Drug Mart
or PHAC.
• Highlight Trustworthy Sources
Warmth and empathy for participant’s
barriers and enablers are conveyed.
Participant is provided with options to
fit the program to meet their needs.
• Fun & Friendly
• Create Agents, Not Patients
https://invis.io/GB85UV0MH
https://invis.io/TZ85UVJ3Y
Example Content for Intake
14. 2726
Saltisnot
myfriend
80% of heart
disease and stroke
is preventable by
adopting healthy
behaviours
Join the
community
www.youngerhearts.ca
Our goal is to help Canadians live healthy lives free of heart
disease and stroke with the support of their community.
beautiful
Smaller portions are
small changes
go a long way
Among adults 55+, 53% have
high blood pressure and 24%
are at risk for developing
high blood pressure.
Let’s keep our
hearts healthy
by eating more
healthily and
staying active.
Prominent messages draw attention and acts as
a reminder for participants to continue logging
on to the digital platform.
Word Cloud
• Connects Healthy Aging to Heart Health
• Involves Family & Friends
• Builds Community
Participants will likely reuse the bag for other
purposes, advertising their participation in
the program.
Reusable Canvas Bag
• Celebrate Small Successes
• Fun & Friendly
you’re on your way!
here are the next steps:
younger hearts
Visit www.youngerhearts.ca
Enter your login details recorded
above.
Follow along with the tutorial and
learn how to make this program
right for you.
Once you get home . . .
My Username:
My Password:
1
2
3
My Community Hub:
Community Support Session Dates:
My Community Lead:
Take Home Package
s ta g e : e n r o l l m e n t
As the final step of the enrollment
process, participants will receive
a take-home package based on
their Health Assessment results.
(i.e., Diet or Exercise). Inside the
bag there will be login instructions
as well as other tools to help
particpants make health changes.
Positive messages to
encourage participants to log
in, emphasizing that the whole
enrollment process is easy.
High Five
• Celebrate Small Successes
Participants are given all of the
information to log in and a clear
description of how to do so.
Instructions for
First Login
• Simple, Clear & Easy
Fun, bright visuals to help
remind participants about the
program, as well as encourage
them to continue tracking.
Encourages discussion with
family and friends.
Fridge Magnets
• Fun & Friendly
• Simple, Clear & Easy
• Involves Family & Friends
A small reminder for participants in the
exercise stream to continue logging in
and tracking. Encourages discussion with
family and friends.
Motivational Shoe Tags
• Fun & Friendly
• Builds Community
• Involves Family & Friends
15. 2928
Participants receive confirmation e-mail,
they log in to the digital platform for the
first time and begin the program tutorial.
First Login
s ta g e t h r e e :
16. 3130
yo u r h e a lt h a s s e s s m e n t r e s u lt s
thanks for signing up, jill!
www.youngerhearts.cacontact us
need help?
Visit www.youngerhearts.ca,
or visit a Younger Hearts volunteer at your local Shoppers Drug Mart!
Click below to find times and locations .
times/locations
Way to go - you’ve taken the first step!
Start making small changes today for a healthier tomorrow!
follow us
Username: jill.smith@gmail.com
Password: africanlionsafari
login
Log in to see your
Health Assessment
results!
SET GOALS
WITH YOUR
COACH
START YOUR
HEALTH
CHALLENGE
DISCOVER
COMMUNITY
RESOURCES
see what’s in store when you get started today!
younger hearts
This enrollment confirmation e-mail
will be triggered automatically after
particpants have registered for an
online account.
It will include various prompts and
activities to build excitment for
participant and remind them to log
in to the digital platform.
Enrollment
Confirmation E-mail
s ta g e : f i r s t lo g i n
The personalized greeting
communicates familiarity
and celebrates program
sign-up as part of a broader
health journey.
Personalized
Greeting
• Fun & Friendly
• Celebrate Small
Successes
The login allows participants
to click directly into the
platform and visually
presents resources that
support health change.
Login Prompts
• Simple, Clear & Easy
• Create Agents, Not
Patients
Participants are given a link
through which they can
find local in-person support
from a volunteer they may
have met during intake.
Volunteer
Support
• Builds Community
• Highlight Trustworthy
Sources
17. 3332
The first login experience teaches
participants how to use the
platform and demonstrates
immediate value.
We highlighted some of the top
features that were resonant with
users we interviewed and here we
show possible ways of displaying
features in a desirable way.
First Login
s ta g e : f i r s t lo g i n
The welcome panel gives a “high-five” for
logging in and connects this small step to
a broader healthy aging journey.
Welcome Panel
• Celebrates Small Successes
• Fun & Friendly
• Connects Healthy Aging to Heart Health
Participants are given a clear set of tasks
that demonstrate the value of the program
and encourages learning by doing.
Learning by Doing
• Create Agents, Not Patients
• Simple, Clear & Easy
The book a coach feature allows participants
to view a prospective coaches calendar and
pick a time convenient for them.
Book a Coach
• Simple, Clear & Easy
https://invis.io/CT8BQ5N3B
18. 3534
Introduces tracking by stating the benefits up front.
Tracking is contextualized as a tool for broader
health change.
Benefits Pop-Up
• Benefit Before Details
Feature
Recommendations
s ta g e : f i r s t lo g i n
Validation sessions with potential
participants gave us insights
into what programmatic features
are resonant.
The following feature
recommendations include
mockups of programmatic
elements in the context of
the Younger Hearts program.
Tracking is clear and easy to use, and has built-
in data comparisons with other users. Giving
participants a comparison for their own data
empowers them to make informed decisions
about their health.
Tracking Biometrics
• Simple, Clear & Easy
• Create Agents, Not Patients
The description of points gives participants a clear
picture of what rewards they are working towards
and gamifies engagement with the program.
Points System
• Fun & Friendly
• Benefit Before Details
https://invis.io/CT8BQ5N3B
19. 3736
Building Community
f e at u r e r e c o m m e n d at i o n
The community hub connects participants with
local resources that support health change.
Participants are given several options and are
able to pick resources that are a good fit for them.
Community Hub
• Build Community
• Create Agents, Not Patients
Health challenges allow participants to make
connections with other participants in their
neighbourhood and gamify exercise.
Health Challenge: Million Steps Challenge
• Build Community
• Fun & Friendly