The document discusses three instances where companies damaged user trust through privacy or identity issues. Wal-Mart used a fake identity in a company blog, AOL accidentally released user data publicly, and Xanga allowed underage users without parental consent in violation of privacy laws. All three issues threatened user trust in the companies by compromising privacy or misleading users about identities.

1. Trusting Our Internet ADV 410 Quiz 4

2. Wal-Mart Blog Mistake c Wal-Mart's public relations agency used a fake identity when creating a blog in their behalf Tactics were untruthful, unethical and fortunately the public was forgiving Over 36 of the FORTUNE 500 companies create blogs Positives: let readers know exactly what is going on in the company. Real life stories Negatives: lying about identities, misplacing readers trust

3. AOL Mishaps America Online accidentally released user’s identification numbers and search data to the public creating huge privacy concerns Lost valuable information from users If caught later, AOL was in jeopardy of thousands of identity theft lawsuits People trust these websites and if problems continue to arise, individuals will be less trust-worthy

4. Xanga Troubles The Children’s Online Privacy Protection Act caused Xanga.com, an online social network to pay $1 million in damages They allowed 1.7 million users under the age of 13 to create accounts without parental consent Parents put their trust in websites when they cannot watch themselves There are too many predators who will take advantage of innocent children and parents will be less forgiving next time.