The rapid advancement of technology has accelerated the necessity for companies to develop global Sourcing and Recruitment capabilities in order to access sustainable talent streams that will keep them competitive. But locating talent is only half the battle. There are a number of complex economic, cultural, and social forces that you need to consider and adapt into your Sourcing strategy in order to ensure your success. Adam will share several of his experiences that showcase both the need to be aware of and sensitive to many of the complexities as well as offer some practical perspective and advice to help you avoiding paying what he calls the “dumb tax.” He will also highlight the reality that, regardless of global location, the notion of “trust” underpins our ability to make inroads to and connections with our target candidates.

3. Trust

4. Three Categories of Trust
Government (national & economic)
Organizational (brand)
Individual (relationship)

5. Francis Fukuyama

6. Fukuyama’s Theory:
On a macro level societies can be divided into two categories:
low trust and high trust:

7. Fukuyama’s Theory:

9. Trust, Business, & Globalization
Globalization depends upon well regulated markets--the rule
of law
High Levels of Weak Property
Corruption Rights,
Unenforceable Unfair Legal
Contracts System
These factors make businesses less willing to invest in a
country--and works against globalization

10. Global Corruption
Source: Transparency International

11. The Inequality Trap

12. The Inequality Trap
The stability of trust, corruption, and inequality--and the strong
interconnections among them suggests that it will not be easy
to build up trust or to end corruption
To build trust, we need to focus on two key issues:

13. Inequality Globally
Source: UN Human Development Report

14. The Rise and Fall of a Computer
Empire
1980s - Wang annual sales 1990 - Dr. Wang dies
reached $3 billion with and his son Fred
33,000 employees takes over as CEO
1951 - Dr An Wang founded
1992 - Wang
files for
bankruptcy

15. “Trusters” Innovate
More trusting countries are considerably more likely to
be innovative

16. “Trusters” Embrace Technology

17. Organizational (Brand)
Trust

18. Brand Trust & Reputation
Companies spend substantial amounts of money to get your
attention and gain your trust

19. Social Media
In the world of social media = Trust

20. Corporations Don’t Always Get It
Right
The Coca-Cola name in China was first read as “Kekoukela“,
meaning “Bite the wax tadpole” or “female horse stuffed with
wax”, depending on the dialect
Pepsi’s “Come Alive With the Pepsi”
translated into “Pepsi Brings Your
Ancestors Back From the Grave” in
Chinese

21. Sometimes things go terribly wrong

22. Individual (Relationship)
Trust

23. The Circle of Trust

24. Personal Communication

25. What’s Really Happening When We
Communicate?

26. EVP Around the World
Top 3 Attributes

27. To Build Trust
Deliver results “Do
what you say” Act Selflessly
Exceed
Act Consistently
Expectations

28. The Dumb Tax

29. Parting Thoughts
Don’t Rush In
Do Your Homework
Embrace and Celebrate the Differences
Adapt

30. THANK YOU!

31. APPENDIX

32. http://www.globaltalentbarometer.com

33. Wanted Analytics
www.wantedanalytics.com

34. Culture Wizard
http://rw-3.com

35. The Speed of Trust