This document discusses plans for a new digital TV channel in Thailand. It provides statistics on Thailand's TV market, noting there are over 23 million households with various sources of television like pay TV, free satellite, and antenna. The new digital TV channel will launch with 24 channels and aims to reach 44 million viewers, or 67.8% of the population. Market research on consumer preferences found Thai dramas and news are the most watched programming for most age groups. The new channel plans to focus on live, reality, and variety show content positioned as fresh and approachable. It will be available across multiple screens through partnerships with TV providers and a mobile app to reach over 15 million individuals.