True North @ Fashion Retail Evening

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True North was te gast op het podium van de Fashion Retail Evening op 28 september 2017 georganiseerd door Comeos, Mode Unie en Creamoda. Op basis van ons 'This is Fashion'-onderzoek keken we even vooruit naar de toekomst, definieerden we 'strong brands' en gave we tips hoe je zelf een sterk merk kan worden.

Marketing

FASHION RETAIL EVENIN G / SEPTEMBER 27, 2017FASHION RETAIL EVENING / SEPTEMBER 27, 2017

“brick and mortar retailers
will need to react to
changing consumer
preferences”
“brick and mortar retailers
will need to react to
changing consumer
preferences”

LOW % OF HATERS HIGH % OF HATERS
LOW%OFLOVERS
HIGH%OFLOVERS

60-75%
is loyal to one
or a limited #
of brands,
depending on
the category

25-45%
is loyal to one
or a limited #
of stores,
except for
perfumes (+60%).

word cloud
shows many
identity-driven
associations
like scents,
zen, delicious,
pleasurable …

LOW CENTRALITY HIGH CENTRALITY
LOW DIFFERENTIATION
HIGH DIFFERENTIATION

LOW CENTRALITY HIGH CENTRALITY
LOWDIFFERENTIATION
HIGHDIFFERENTIATION
Graph for the average market

LOW CENTRALITY HIGH CENTRALITY
LOWDIFFERENTIATION
HIGHDIFFERENTIATION
Graph for the 25-35 years old category

THANKS FOR YOUR ATTENTION.
Bar t Muskala - 0486139162 - bart@true-north .be
THANKS FOR YOUR ATTENTION.
Bart Muskala - 0486/13.91.62 - bart@true-north.be

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True North @ Fashion Retail Evening

1. FASHION RETAIL EVENIN G / SEPTEMBER 27, 2017FASHION RETAIL EVENING / SEPTEMBER 27, 2017

6. “brick and mortar retailers will need to react to changing consumer preferences” “brick and mortar retailers will need to react to changing consumer preferences”

10.

11.

12.

13.

14.

15.

16.

17.

18.

19. LOW % OF HATERS HIGH % OF HATERS LOW%OFLOVERS HIGH%OFLOVERS

20. LOW % OF HATERS HIGH % OF HATERS LOW%OFLOVERS HIGH%OFLOVERS

21.

22. #1

23.

24.

25.

26.

27. #2

28.

29.

30.

31.

32.

33. #3

34.

35.

36.

37. #4

38.

39.

40.

41.

42.

43. #5

44. Slide met vb van FNG erin → succesformules om merken te ondersteunen op alle terreinen: eigen stores, multi-brand stores, suitcase als service concept, kleding bij brantano in gepompt, zelfs met partners door sommigen als concurrenten aanzien (Zalando & Bol.com)

45.

46. -= + + - = -- -

47. + + +--- ----

48. #6

49.

50. AVG BRAND AVG CONVERSION BRAND CONVERSION

51. 60-75% is loyal to one or a limited # of brands, depending on the category

52. 25-45% is loyal to one or a limited # of stores, except for perfumes (+60%).

53. #7

54. word cloud shows many identity-driven associations like scents, zen, delicious, pleasurable …

55. LOW CENTRALITY HIGH CENTRALITY LOW DIFFERENTIATION HIGH DIFFERENTIATION

56. LOW CENTRALITY HIGH CENTRALITY LOWDIFFERENTIATION HIGHDIFFERENTIATION Graph for the average market

57. LOW CENTRALITY HIGH CENTRALITY LOWDIFFERENTIATION HIGHDIFFERENTIATION Graph for the 25-35 years old category

58.

59.

60.

61. ● ● ● ● ● ● ● ● ● ●

62. THANKS FOR YOUR ATTENTION. Bar t Muskala - 0486139162 - bart@true-north .be THANKS FOR YOUR ATTENTION. Bart Muskala - 0486/13.91.62 - bart@true-north.be

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