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Hospitality & Social Media - Where is the money ?
1.
Hospitality & social
media: Where's the money? Clo Willaerts (@bnox) Flanders Expo, 23 Nov 2011
2.
3.
Hospitality industry
Englishman in the Campagna by Carl Spitzweg
4.
Online = empowered
travellers self booking & comparison engines
5.
Online = empowered
travellers peer reviews
6.
Online = empowered
travellers peer hospitality
7.
Facebook.com/TravelChannel
what is the role of guidebooks?
8.
44% plan on using
their mobile phone or smartphone more as a travel resource during trips in 2012 Source: TripAdvisor's 2011 travel trends survey of more than 2,700 US travellers what is the role of guidebooks?
9.
Museum of London's Streetmuseum
iPhone app what is the role of guidebooks?
10.
Social media darling
KLM
11.
Queensland tourism board
islandreefjob.com
12.
Travel = storytelling
http://www.levisroadwear.com/my/
13.
Pure fun chromaroma.com a
new game for London
14.
But where's the
money?
15.
Trend 1/3: Transparancy &
open data Tripadvisor: cities I've visited app
16.
Trend 1/3: Transparancy &
open data
17.
Case 1/3: Crowdsourced map
of NY Crowdsourced map of NY http://bit.ly/privatePublic
18.
Tactic 1/3: Trusted filter
+ sharing http://europe.eurostar.com/
19.
Trends 2/3: speed &
instant gratification youtube.com/watch?v=aXV-yaFmQNk
20.
Case 2/3: mobile, mobile,
mobile Marvin Gaye's Midnight Love app
21.
Tactic 2/3: last minute
deals
22.
Tactic 2/3: last minute
deals -> flightbot
23.
Trend 3/3: trust &
social graph Canadian musician Dave Carroll
24.
Trend 3/3: trust &
social graph find your local guide
25.
Trend 3/3: trust &
social graph peer recommendations
26.
Case 3/3: twitter.com/RSHotel
facilitating guest communities
27.
Case 3/3 Facebook.com/sevenhotelparis
22.743 fans! fans only content & offers
28.
Case 3/3: JetBlue &
loyalty JetBlue GoPlaces app (loyalty)
29.
Tactic 3/3: customer care
= concierge
30.
Final tips 1) be
findable 2) be likeable 3) be shareable
31.
Thank you very
much! http://www.slideshare.net/bnox Clo.willaerts@sanomamedia.be
Download now