Trendwatching.com is an independent consumer trends firm that relies on a global network of hundreds of spotters to deliver business trend information to over 120 countries. The document discusses the rise of "SELLSUMERS", or consumers who make money by selling their own assets, creations, insights, and services, fueled by the economic recession and enabled by online platforms. Examples described include consumers renting out unused parking spots, storage space, camping areas, homes; selling excess jewelry, gifts cards, solar power; offering micro-businesses for hire; and selling handmade goods and designs.
A challenging presentation about brand issues, challenges, paradoxes, questions and trends - issues that underlie brand development, brand evolution, the relationship of brands with their diverse stakeholders, the impact of social media upon brands and how brand meaning is created and managed.
Brilliant entrepreneurs build a business that can outgrow them. It will scale and continue to grow even when they've stop working on it. This is how they're making investors come knocking rather than the other way around.
In this groundbreaking book, Stan Davis and Chris Meyer deliver more than a guided tour to these momentous shifts. They offer readers a working model to illustrate and benefit from the new rules of the connected economy, where advantage is temporary and nothing is fixed in time or space.
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
We invite you to explore Collaborative Consumption in the latest edition of Lacuna Radar Quarterly.This focused report sets out to demystify this disruptive system of shared production and consumption, and identifies key industries and brands embracing Collaborative Consumption. For any innovation manager, brand decision-maker or value-chain designer looking to leverage the power of sharing networks and to learn about the growing importance of reputation as currency, this report is a must-read.
For a link to the reader on our website, follow the link here -http://www.lacunaradar.com/#section-lacuna-radar-quarterly
Our Chief Creative Officer, Alfredo Muccino, recently spoke at the annual Retail Conference organized by the Center for Retail Excellence at the University of Wisconsin, Madison. The title of his presentation was "Retail is a lot like dating," and its premise is that relationships lead to more sales, higher profits and better loyalty than simply focusing on short term transactions. We're attaching a PDF which includes facts and figures supporting the benefits of building relevant brand experiences, along with a few select case studies and tips. Feel free to download and share, We are hoping it inspires brands to create meaningful and interesting experiences at retail.
Remodista RetailSource Paper - A New Chapter in Customer EngagementRemodista
Imagine a brand as a story told through the many channels that we, as marketing leaders, weave together to make a marketing strategy. Just like a novel from a best-selling author, your story needs to be cohesive. The arc needs to span the chapters, and the characters need to be fully fleshed out. Many marketers attempt to be captivating, relatable storytellers, but it too often feels as if they skipped something important from print to screen, or from store to tablet.
Today’s consumers, no matter where, when, or how they connect with your product, expect stories to be personalized and consistent. Strategizing a marketing approach can be as simple as reconsidering the journey of your main character—the consumer.
Roteiro de Plano de negócios, baseado no modelo SEBRAE, esse roteiro é o formato utilizado para a produção do TCC do curso de administração da Universidade Metodista. Veja a continuidade no material 2 sobre o detalhamento das etapas.
Conceituar e discutir os principais aspectos da mudança de comportamento e inteligência de mercado,
Compreender as características e habilidades requeridas no mercado
Ser humano e usar a tecnologia a seu favor
Conceitos de criação e inovação
A challenging presentation about brand issues, challenges, paradoxes, questions and trends - issues that underlie brand development, brand evolution, the relationship of brands with their diverse stakeholders, the impact of social media upon brands and how brand meaning is created and managed.
Brilliant entrepreneurs build a business that can outgrow them. It will scale and continue to grow even when they've stop working on it. This is how they're making investors come knocking rather than the other way around.
In this groundbreaking book, Stan Davis and Chris Meyer deliver more than a guided tour to these momentous shifts. They offer readers a working model to illustrate and benefit from the new rules of the connected economy, where advantage is temporary and nothing is fixed in time or space.
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
We invite you to explore Collaborative Consumption in the latest edition of Lacuna Radar Quarterly.This focused report sets out to demystify this disruptive system of shared production and consumption, and identifies key industries and brands embracing Collaborative Consumption. For any innovation manager, brand decision-maker or value-chain designer looking to leverage the power of sharing networks and to learn about the growing importance of reputation as currency, this report is a must-read.
For a link to the reader on our website, follow the link here -http://www.lacunaradar.com/#section-lacuna-radar-quarterly
Our Chief Creative Officer, Alfredo Muccino, recently spoke at the annual Retail Conference organized by the Center for Retail Excellence at the University of Wisconsin, Madison. The title of his presentation was "Retail is a lot like dating," and its premise is that relationships lead to more sales, higher profits and better loyalty than simply focusing on short term transactions. We're attaching a PDF which includes facts and figures supporting the benefits of building relevant brand experiences, along with a few select case studies and tips. Feel free to download and share, We are hoping it inspires brands to create meaningful and interesting experiences at retail.
Remodista RetailSource Paper - A New Chapter in Customer EngagementRemodista
Imagine a brand as a story told through the many channels that we, as marketing leaders, weave together to make a marketing strategy. Just like a novel from a best-selling author, your story needs to be cohesive. The arc needs to span the chapters, and the characters need to be fully fleshed out. Many marketers attempt to be captivating, relatable storytellers, but it too often feels as if they skipped something important from print to screen, or from store to tablet.
Today’s consumers, no matter where, when, or how they connect with your product, expect stories to be personalized and consistent. Strategizing a marketing approach can be as simple as reconsidering the journey of your main character—the consumer.
Roteiro de Plano de negócios, baseado no modelo SEBRAE, esse roteiro é o formato utilizado para a produção do TCC do curso de administração da Universidade Metodista. Veja a continuidade no material 2 sobre o detalhamento das etapas.
Conceituar e discutir os principais aspectos da mudança de comportamento e inteligência de mercado,
Compreender as características e habilidades requeridas no mercado
Ser humano e usar a tecnologia a seu favor
Conceitos de criação e inovação
Material de apoio referente a gestão de serviços, conheça como aplicar o marketing de serviços e seus conceitos de serviços em seus negócios.
acesse o vídeos e conheça mais youtube.com/wagnergonsalez
Forma de pensar no futuro, integrada no processo decisório, com base em um procedimento formalizado e articulador de resultados. Visa informar conjunto de estratégias e ações que provêem o desenvolvimento, o lançamento e a sustentação de um produto ou serviço no mercado consumidor
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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Azure Interview Questions and Answers PDF By ScholarHat
Trendwatching 2009 04 Sellsumers
1. trendwatching.com is an independent and opinionated consumer trends firm,
relying on a global network of hundreds of spotters, working hard to deliver
inspiration and pangs of anxiety to business professionals in 120+ countries worldwide.
More information at www.trendwatching.com
First published April 2009 | A recession-induced need for cash, and an ever-growing infrastructure
enabling individuals to act as (part-time) entrepreneurs, are fueling concepts that help ordinary
consumers make money instead of just spending it.
Good things come to those who sell
In many of our previous monthly briefings and annual reports, weʼve highlighted consumers who no
longer just, well, consume, but actually create, participate and contribute.
Now, the economic recession is 'helping' to spread this ever-evolving trend among cash-strapped
ordinary consumers (as opposed to just 20-something digital 'Wunderkindern' ;-). Expect plenty of
novel ways for consumers to make some money on the side.
After all, if saving is the new spending, then making money—from selling personal assets, proper-
ties and creations—outshines saving.
In a nutshell:
SELLSUMERS: Whether itʼs selling their insights to corporations, hawking their creative output to
fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUM-
ERS, too. Made possible by the online revolutionʼs great democratization of demand and supply,
and further fueled by a global recession that leaves consumers strapped for cash, the SELLSUM-
ERS phenomenon is yet another manifestation of the mega-trend that is 'consumer participation'.
You are reading a PDF version of one of our free monthly Trend Briefings. More at: www.trendwatching.com ! ! ! ! ! 1 /7
2. SELLSUMERS' staying power is considerable for a number of
reasons:
Being in control of one's destiny
Human beings forever fantasize about control, about being in
charge. SELLSUMERS represents the unlocking of these existing
needs and wants in a new way; being one's own boss, even if it's
only for three hours a week, is just too tempting to forego.
Experience rules
For decades, people in mature consumer societies have been
trained to become experts in business, marketing and advertising
(read: to see through the BS and to understand the underlying
workings of being marketed to). The business of business has
become something that interests producers and consumers alike.
No wonder SELLSUMERS are confident enough to try their hand
at (tiny) businesses of their own.
Showing off business acumen
On top of that, as Big Business is increasingly seen as being behind
the times, and niche startups are stealing the show, showing off
one's business acumen as a SELLSUMER yields personal status.
Providing 'premium obscure' or just plain dirt-cheap
SELLSUMERS provide other consumers with 'premium obscure'
products and services and experiences—different, hard-to-find,
special, vintage, quirky, and/or personalized. Equally important in
recession times: unburdened by massive cost structures, some
SELLSUMER offerings are dirt-cheap. Just to be clear: the SELLSUMERS trend is not about individuals
starting a business as a primary source of income (something that
Extra cash of course has been an ongoing trend for more than two decades,
Oh, and let's face it, most people welcome a bit of extra cash, in and is spiking again as we speak, with many a laid-off profes-
bad and good times. sional deciding to go it alone). At most, we're talking a secondary
or even tertiary source of income.
It's also not about:
• All consumers becoming SELLSUMERS: nothing ever
applies to everyone.
• No longer spending: SELLSUMERS are still consumers,
too.
• Making money off capital (that's investing).
• Bartering and swapping (that doesn't yield cash!).
• Efficiency, discounts, free stuff etc (that's about saving
money by spending less).
And in case you were wondering how this drive for cash corre-
sponds with our recent GENERATION G briefing and consumers
being more generous: being a SELLSUMER doesn't mean that
one stops being generous in other areas in life. Remember, in
trends, it's always about AND, hardly ever about OR ;-)
You are reading a PDF version of one of our free monthly Trend Briefings. More at: www.trendwatching.com ! ! ! ! ! 2 /7
3. There are countless SELLSUMER examples to showcase, but—
as regularly requested—we’ve tried to keep the briefing shorter
this time, categorizing a smaller number of examples into ‘SELL-
SUMER & PROPERTIES’ and ‘SELLSUMERS & CREATION’.
We're also skipping well-known trading platforms, focusing in-
stead on (somewhat) newer innovations in this space. Here goes:
SELLSUMERS is yet another manifestation of 'consumer partici-
pation' and consumer power.
The act of doing business will help SELLSUMERS feel a bit less Let's look at existing assets first: there are now plenty of (novel)
like string puppets. And the successful ones may even feel supe- ways for consumers to capitalize on anything they already pos-
rior to behind-the-times corporations. In that sense, it's yet an- sess, from unused parking spaces to excess energy. So what's
other nail in the coffin for the traditional one-way consumer arena. being done besides firmly established SELLSUMER marketplaces
like eBay?
Space
• Parking spots | Parkingspots.com connects those who
have parking spots to rent out with those who need
them on a monthly basis. The Toronto-based company
lets spot-holders in the US and Canada list their off-
street parking spots, along with the price they want to
charge.
A similar service is offered by ParkAtMyHouse, operat-
ing in the UK, Ireland, Canada, US, Australia, New Zea-
land and The Netherlands. Fun detail: car owners can
pre-book a spot daily, but can also make one-off book-
ings for a football match or a day of shopping in the city.
You are reading a PDF version of one of our free monthly Trend Briefings. More at: www.trendwatching.com ! ! ! ! ! 3 /7
4. Also check out UK based YourParkingSpace and Bos- lations around the country. Said Ryan: "Before you re-
ton and New York based SpotScout. ceived your power from a central source and paid for it.
Now you can generate for yourself and be paid for the
• Storage | Los Angeles-based Homstie offers listings for excess you don’t use. This type of on-site electricity gen-
excess storage space, collecting fees for featured list- eration will put more money into consumers’ pockets."
ings and for providing custom lease agreements. Also
check out Store at My House. • In the UK, Ecotricity pays customers who want to sell
back to the grid 12 pence per kWh, while Green Energy
• Camping | Swedish Single Spot Camping offers a P2P offers a Home Green Generator plan for those producing
camping solution by connecting anyone who owns a less than 6 kWh.
suitably sized piece of land with anyone looking for a
place to pitch their tent. Listings cost the landowner a • In Australia, under the Electricity Feed-in (Renewable
mere EUR 40 per year. Energy Premium) Act 2008, Canberrans can sell energy
back to the power grid. Starting July 2009, they'll be
• B&B | Air BnB is an online marketplace that allows lo- paid a tariff that's 3.88 times the retail cost of electricity
cals to earn money by renting out their extra space as for the energy they feed back into the grid for up to 20
alternative lodging for hotel-weary travelers. Also see years from the date they sign up to the scheme (source:
Roomorama. Wikipedia).
• Any space | Combining all of the above, UK-based Three more good wiki links for SELLSUMERS who are
Spareground is a marketplace for just about any kind of interested in going green: Eco-metering, Smart Grid
unused space. Consumers with space to share simply and Micro-generation.
create a listing with its description, location and price. Other
Those seeking space search by category or keyword and
then contact the owner directly to arrange the terms.
Eco
• Gift cards | GiftCardRescue is a service that allows
users to exchange their unwanted gift cards. Consumers
create an account and provide details of the card they
have and GiftCardRescue will indicate the redemption
value it's willing to pay. Consumers can then elect either
to receive cash via PayPal, or they can select a new gift
card from the site, up to the redemption value of their
original card.
• Sex | For uninhibited SELLSUMERS, there's money in
Green SELLSUMERS looking to reap the spoils of ECO-BOUNTY peddling their bodies, if not bedroom antics. Needless to
will want to check out the following initiatives: say, this is not for everyone, and there's definitely a seri-
ous risk of minors going too far in their quest for extra
• In California, the Assembly Bill 1920 (also called the revenue. But for consenting adults, a site like Sell Your
Solar Surplus Power Bill) will enable solar power- Sex Tape (WARNING: Seriously Not Safe For Work)
producing consumers to be paid by their utility company are yet another way to cash in: the company promises to
for any excess electricity they generate on an annual pay USD 2,000 to "cute young couples who document
basis. Michigan, Minnesota and Rhode Island are con- their love life on camera for one week."
sidering similar legislation.
• Hiring | New Zealand-based Hire Things offers an on-
• Irish Energy Minister Eamon Ryan recently announced line marketplace for 'micro-hire-businesses.' Think eve-
incentives for Irish households to sell excess energy, rything from tableware to boats.
guaranteeing EUR 0.19 per kWh for the first 4,000 instal-
You are reading a PDF version of one of our free monthly Trend Briefings. More at: www.trendwatching.com ! ! ! ! ! 4 /7
5. • Advertising | French 'carvertiser' Liberty Drive offers a
program that rewards Smart car owners in France and
Switzerland for participating in carvertising campaigns,
paying them up to EUR 100 per month if they turn their
cars into driving billboards. Makes us wonder: what
about other SELLSUMER properties that could do with a
bit of (not too flashy or too gimmicky) paid advertising?
Boats? Caravans? Bikes? Houses? Clothing? All yours
;-)
• Jewelry | Red Swan offers money in exchange for un-
wanted jewelry. Once a user has sold jewelry to the site,
they can become a ‘lead’, encouraging friends to par- While countless creative SELLSUMERS are already making
ticipate in the service and earning commission on their money from their designs, software, sculpting, knitting, manufac-
sales. turing and so on, we've only seen the tip of the iceberg.
For similar concepts, check out Ex-Boyfriend Jewelry Expect a skilled, handy and brainy SELLSUMER 'workforce' to
and My Gold Party. The latter facilitates Tupperware- genuinely blossom when the youngest generation takes over.
style parties that help guests sell excess baubles. The They'll not only be the first generation to be fully 'wired', but also
company sells the equipment that SELLSUMERS need the first generation to be completely comfortable with taking on
to host gold-selling parties, including a scale, a karat the roles of both consumer and producer.
tester and an instruction manual.
In the meantime, check out these random spottings for inspira-
• Gardening | Based around the concept of cooperative tion:
gardening, Veggie Trader is an online marketplace offer-
ing the opportunity to buy, sell or trade homegrown pro- Design and manufacturing
duce.
• Delivery | French site Colis-Voiturage aims to bring
together those with a package to send and SELLSUMER
drivers who are already planning a trip to a similar desti-
nation. Also check out German raumobil.
• SELLSUMER-posterchild Etsy now boasts 200,000
SELLSUMERS and over 3 million products. In 2008, the
value of products sold was USD 87.5 million, and the
first two months of 2009 have already produced sales of
USD 20.2 million.
• Much publicized Ponoko allows SELLSUMERS to make
and sell everything from jewelry to furniture. In addition,
the PonokoID feature invites shoppers to post requests,
which professional and 'amateur' designers then bid to
fulfill.
You are reading a PDF version of one of our free monthly Trend Briefings. More at: www.trendwatching.com ! ! ! ! ! 5 /7
6. • North Carolina-based Spoonflower lets users design and • Ads | While Google AdWords still brings in the money
print their own fabrics for USD 18 per yard with no mini- for bloggers, Magpie now inserts adverts into SELL-
mum order. When Spoonflower comes out of beta, it plans SUMERS' Twitter feeds.
to allow fabric designers to sell their fabrics on the site.
• Co-creation | It's never been a better time to (finally) dive
• And no, we’re not forgetting offline SELLSUMER retail/ into the CUSTOMER-MADE trend (aka co-creation ;-).
marketplace concepts: in Troy, Michigan, Oakland Mall Asking customers for suggestions on how to improve your
has placed 12 kiosks throughout the mall, which can be business, on new services or products they can come up
leased for as little as USD 300 for a weekend. The flexi- with for and with you, if not on how to avoid bankruptcy, is
ble leasing terms are part of an ongoing program that and will forever be crucial. And while rewarding participat-
aims to help SELLSUMERS sell seasonal offerings. ing customers is now a given, you will find recession-
stricken SELLSUMERS more interested than ever in mak-
Also check out Beehive Co-op, which allows SELL- ing a bit of money off their advice and insights.
SUMERS to rent a portion of stores in Atlanta and New
York in exchange for a monthly fee and at least four Check out crowdsourcing product-improvement site
hours of staffing assistance. RedesignMe, which gets paid by product manufacturers
to establish 'RDM Challenges', presenting a new prod-
Equally interesting: inQbox—which stands for 'incuba- uct concept and asking the site's 3,000 or so active
tion in a box'—now operates six stores in Singapore and members to respond. In exchange, members are re-
Malaysia, each of which is stacked with flexible shelving warded with RDMs—RedesignMe's online currency,
units. It rents out single box units to creative SELLSUM- which can be converted into products such as MP3-
ERS, providing them with retail and gallery space, and players, game consoles and gift cards.
takes care of the daily hassle of retail. Prices for a box
start at SGD 80 (EUR 40 / USD 50) per month. OK, one more: Campbell's Ideas for Innovation, which
follows in the footsteps of much-discussed co-creation
sites by Dell and Starbucks.
Content & software • Idea spotting | Oh, and last but not least, an in-house
SELLSUMERS example: Springspotters, our sister-site
Springwise's spotting network. Anyone can join as a
spotter and accepted spottings and contributions are
rewarded with Amazon.com gift cards and other prod-
ucts. Practice what you preach, eh?
A 'redesign me' challenge by tea brand Pickwick
• Blogging | In Sweden, free newspaper giant Metro hosts
Metrobloggen, a get-paid-per-view blogging service.
Anyone can set up a blog at Metrobloggen and as soon
as an individual blog achieves 5,000 page views per
month, Metro sends the author a MasterCard that's
credited with 150 Swedish kronor (USD 20 / EUR 16).
• Phone-based advice | By signing up for a free Ether
number (which is forwarded to any regular phone num-
ber), SELLSUMER experts—from holistic life coaches to
PowerPoint wizards—can charge their customers per
hour, minute, or call.
• Apps | SELLSUMERS with application development
skills can now make a few bucks at the iPhone App
Store, Google’s Android Market, Blackberry's App
World and the upcoming Palm App Catalog and Mi-
crosoft SkyMarket.
You are reading a PDF version of one of our free monthly Trend Briefings. More at: www.trendwatching.com ! ! ! ! ! 6 /7
7. Besides desperately selling to your customers, why not help
them sell something of their own too?
It shouldn't be too hard to come up with at least one SELL-
SUMER service in the next few days: just go through the exam-
ples above with your colleagues and figure out how your brand
can facilitate existing or aspiring SELLSUMERS. What do your
customers currently possess—from physical assets to tal-
ents—that they may want to capitalize on? What's the overlap
with your industry? And what can you co-create with SELLSUM-
ERS, generously rewarding them for their participation?
Oh, and true entrepreneurs will of course want to start a new
SELLSUMER platform today.
The reward? Customers will be pleasantly surprised that just for
once, you aren't trying to extract money from them, but actually
helping them make some. And let there be no doubt that anything
you do during these tough times will not be forgotten.
Long term, executing SELLSUMER strategies alongside your
consumer strategies, will only strengthen your relationships. Time
to sell your team on SELLSUMERS ;-)
trendwatching.com is an independent and opinionated consumer trends firm, relying on a global network of hundreds of
spotters, working hard to deliver inspiration and pangs of anxiety to business professionals in 120+ countries worldwide.
More information at www.trendwatching.com
You are reading a PDF version of one of our free monthly Trend Briefings. More at: www.trendwatching.com ! ! ! ! ! 7 /7