Gretchen Goffe (Director of the Innovation Initiative @ Fisher College of Business) shares consumer trends and how to connect them to industries to create meaningfull innovations at Innovation CAMP 2013.
Newer, better, faster, cleaner, more open and responsive; consumers are rushing to CLEAN SLATE BRANDS and are now lavishing love, attention and trust on brands without heritage and history.
How agencies must adapt to survive. I propose a new model for developing communications which gives fans of the category and your brand an active role in the development of the brand and its communications.
Social Ideas: mUmBRELLA and TCO Social Media AcademyTCO
A presentation that explores the creation & planning of a specific Social Idea that harnesses owned & shared media to earn its own media! This will be useful to help understand how to plan & use tactical social media activities to gain awareness of your brand / business activities.
Attention, Art & Social Capital in BrandingYvette Dubel
Invites viewers to consider the role of Attention and social capital in branding. Slides are from storyboard for related project(s) still in development.
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
On November 27, InSites Consulting organized a Webinar on 'Co-creating brands & campaigns'. The main focus is on how using research communities can result in co-created brand & content strategies. The main theme is elaborated, followed by some case studies of Danone and Marktplaats (eBay)
Newer, better, faster, cleaner, more open and responsive; consumers are rushing to CLEAN SLATE BRANDS and are now lavishing love, attention and trust on brands without heritage and history.
How agencies must adapt to survive. I propose a new model for developing communications which gives fans of the category and your brand an active role in the development of the brand and its communications.
Social Ideas: mUmBRELLA and TCO Social Media AcademyTCO
A presentation that explores the creation & planning of a specific Social Idea that harnesses owned & shared media to earn its own media! This will be useful to help understand how to plan & use tactical social media activities to gain awareness of your brand / business activities.
Attention, Art & Social Capital in BrandingYvette Dubel
Invites viewers to consider the role of Attention and social capital in branding. Slides are from storyboard for related project(s) still in development.
The Friendship Model: How to build brand advocacy in a consumer-driven world.Brandon Murphy
The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that changed an advertising agency to an advocacy agency.
On November 27, InSites Consulting organized a Webinar on 'Co-creating brands & campaigns'. The main focus is on how using research communities can result in co-created brand & content strategies. The main theme is elaborated, followed by some case studies of Danone and Marktplaats (eBay)
Resource Labs: Digital Trends Innovation CAMP 2013Fisher AMP
Dan Shust (VP of ResourceLab @ Resource: Building Open Brands) shares his thoughts on the future digital trends facing marketers at Innovation CAMP 2013.
Rob Pettit: The Joy of shopping Innovation CAMP 2013Fisher AMP
Rob Pettit (Director of Client Services, North America @ FITCH) shares thoughts on the changing landscape of shopping around the world at Innovation CAMP 2013.
Brad Wolf (currently @Sonos and formerly @Nike) shares his insights behind the creation and execution of Nike FuelBand and the Nike+ concept at Innovation CAMP 2013.
2010 Outlook: Doom and Gloom for DTC? 10 Points for Winning with PatientsAdvanceMarketWoRx LLC
Now is the time to re-think DTC marketing in the 21st Century. With all of the new ways to engage with patients, here are 10 prescriptions that can help marketers improve their DTC efforts in 2010.
(As originally published in DTC Perspectives, December 2009)
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
Resource Labs: Digital Trends Innovation CAMP 2013Fisher AMP
Dan Shust (VP of ResourceLab @ Resource: Building Open Brands) shares his thoughts on the future digital trends facing marketers at Innovation CAMP 2013.
Rob Pettit: The Joy of shopping Innovation CAMP 2013Fisher AMP
Rob Pettit (Director of Client Services, North America @ FITCH) shares thoughts on the changing landscape of shopping around the world at Innovation CAMP 2013.
Brad Wolf (currently @Sonos and formerly @Nike) shares his insights behind the creation and execution of Nike FuelBand and the Nike+ concept at Innovation CAMP 2013.
2010 Outlook: Doom and Gloom for DTC? 10 Points for Winning with PatientsAdvanceMarketWoRx LLC
Now is the time to re-think DTC marketing in the 21st Century. With all of the new ways to engage with patients, here are 10 prescriptions that can help marketers improve their DTC efforts in 2010.
(As originally published in DTC Perspectives, December 2009)
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
The gap between corporations actual climate actions and consumer perception exposes the laggards, bashfuls, leaders, and the lucky. Where is the opportunity for innovation and profit?
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. 2 VIEWS OF CHANGE
Resistors Challengers
See Risk See Potential
Ask Why? Ask Why not?
Already is Could be
Too small/niche Open space
Best customers New customers
Maintain position New order
2
3. HOW CAN WE SEE
OPPORTUNITY IN CHANGE?
Trends are a way to look at what’s
coming, and actively speculate on the
disruption and opportunity
that could be available.
3
4. Today, we’ll look at two types:
TRENDS in an industry
Near-term opportunities, 12-24 months
Illustrate with examples for context
Go deep: implications, opportunities
4
5. Today, we’ll look at two types:
TRENDS that challenged an industry
No one has combined peanut butter and
chocolate yet
5
6. Today, we’ll look at two types:
TRENDS that challenged an industry
No one has combined peanut butter and
chocolate yet
With an exercise called TRENDstorming
6
7. TRENDstorming
trend
+ industry
LIVING ALONE:
Single households are more prevalent
An exercise to overlay trends and your category to
forsee change and opportunities for disruption
Copyright , 2013 Fisher College of Business, and Gretchen Goffe- Reproduction & distribution prohibited without written permission
8. TRENDstorming
trend coffee
An exercise to overlay trends and your category to
forsee change and opportunities for disruption
Copyright , 2013 Fisher College of Business, and Gretchen Goffe- Reproduction & distribution prohibited without written permission
9. TRENDstorming
trend coffee
?
Copyright , 2013 Fisher College of Business, and Gretchen Goffe- Reproduction & distribution prohibited without written permission
10. TREND
2
trend
.
ê BRAND AUTHORITY
The shift in power to consumers from brands –
consumers dictate the terms (where, how and for
how much) of the relationship, rather than brands
10
11. TRENDstorm overlays trends and your category to forsee change
Movie Rentals/
Blockbuster .2 TREND
ê
BRAND
AUTHORITY
NETFLIX
REDBOX
Could Blockbuster have seen change coming?
Do you think they should have invested in a diversified model?
Why or why not?
Copyright , 2013 Fisher College of Business, and Gretchen Goffe- Reproduction & distribution prohibited without written permission
12. TREND
1.
trend
CROWDSOURCING
The practice of obtaining needed services, ideas,
or content by soliciting contributions from a large
group of people, and especially from an online
community, rather than from traditional
employees or suppliers.
12
13. EXAMPLE
Financial services
.1 TREND
CROWDSOURCING
KICKSTARTER
Kickstarter is part of a rapidly growing ‘social funding’ movement
that connects individuals in a voluntary community, giving capital access to projects and people they value
and opening up a whole other way for ideas to get to market.
Copyright , 2013 Fisher College of Business, and Gretchen Goffe- Reproduction & distribution prohibited without written permission
15. TREND
1
trend
.
CROWDSOURCING
The practice of obtaining needed services, ideas,
or content by soliciting contributions from a large
group of people, and especially from an online
community, rather than from traditional
employees or suppliers.
15
16. TREND
2
trend
.
ê BRAND AUTHORITY
The shift in power to consumers from brands –
consumers dictate the terms (where, how and for
how much) of the relationship, rather than brands
16
17. TREND
3
trend
.
COLLECTIVE
CONSUMPTION
Fractional ownership or usage of services/things
you don’t need all the time.
17
18. TREND
4
trend
.
SCREEN CULTURE
Thanks to the continued explosion of touchscreen
smartphones, tablets, and the “cloud’, the screen
culture will be not only more pervasive but more
personal, more immersive and more interactive
than ever.
18
19. TREND
5
trend
.
DIY HEALTH
Consumers take advantage of new technologies
and apps to discreetly and continuously track,
manage and be alerted to any changes in their
personal health.
19
20. TREND
6
trend
.
DEALER CHIC
Consumers continue to hunt for deals and
discounts, but they will do so with relish. Deals
are now about more than just saving money; it’s
about the thrill, the pursuit, the control, and the
perceived smartness, and thus a source of status
too.
20
21. TREND
7
trend
.
CASH-LESS
Will coins and notes completely disappear in
2012. No. But a cashless feature is (finally) upon
us, as major players such as MasterCard and
Google work to build a whole new eco-system of
payments, rewards and offers around new mobile
technologies.
21
22. TREND
8
trend
.
MAKER MOVEMENT
The Maker Movement reflects the technological,
political, and economic zeitgeist: the need for a
technologically skilled work force, hope for a
revival of American manufacturing, concern about
STEM education all the while cutting many of the
programs in schools that foster these skills – arts,
wood shop, metal shop, computer science – to
make more room for standardized testing.
22
23. TREND
9
trend
.
IDLE SOURCING
Anything that makes it downright simple- if not
completely effortless- for consumers to contribute
to something will be more popular than ever in
2012. Unlocked by the spread of ever smarter
sensors in mobile phones, people will not only be
able but increasingly willing to broadcast
information about where and what they are
doing, to help improve products and services.
23
24. TREND
10
trend
.
USER GENERATED
CONTENT
Brands cede control to users, recognizing and
providing a forum for users opinions, reviews,
points of view and other content.
24
25. TREND
11
trend
.
INGREDIENT: CORN
Corn is in demand- for fuel, for human food and
for animal feed. How will the growing demand for,
and consumption of, corn affect us?
25
26. TREND
12
trend
.
ECO-CYCOLOGY
Brands will increasingly take back all of their
products for recycling (sometimes forced by new
legislation), and recycle them responsibly and
innovatively.
26
27. TREND
13
trend
.
FLAWSOME
Why (to consumers) brands that behave more
humanly, including exposing their flaws, will be
awesome.
27
28. TREND
14
trend
.
RECOMMERCE
It’s never been easier for savvy consumers to
resell or trade in past purchases, and unlock the
value in their current possessions. Trading in is the
new buying.
28
29. TREND
15
trend
.
DISTANCE LEARNING
Advanced education via virtual classes becomes
more accepted and fills a desire to continue to
learn without a campus.
29
30. TREND
16
trend
.
SAFE FOOD
Thanks to agribusiness and advanced agricultural
science, it was plentiful, cheap, luscious looking…
and that’s all that counted. The chemical-free
food movement hits the mainstream rather than
being derided as merely a fad, a self-indulgent
affectation of well-heeled liberals.
30
31. TREND
17
trend
.
BIG DATA
The ability to crunch tremendous amounts of data
to discern trends, patterns and insights that was
previously beyond our reach.
31
32. TRENDstorm:
IdenBfy
a
trend
that
combined
with
the
industry
to
change
or
challenge
32
33. EXAMPLE
Financial services
.1 TREND
CROWDSOURCING
KICKSTARTER
Kickstarter
is
part
of
a
rapidly
growing
‘social
funding’
movement
that
connects
individuals
in
a
voluntary
community,
giving
capital
access
to
projects
and
people
they
value
and
opening
up
a
whole
other
way
for
ideas
to
get
to
market.
Copyright
,
2013
Fisher
College
of
Business,
and
Gretchen
Goffe-‐
Reproduc?on
&
distribu?on
prohibited
without
wriCen
permission
47. KickstarterTREND
1
trend
.
CROWDSOURCING
The practice of obtaining needed services, ideas,
or content by soliciting contributions from a large
group of people, and especially from an online
community, rather than from traditional
employees or suppliers.
47
48. ZipcarTREND
3
trend
.
COLLECTIVE
CONSUMPTION
Fractional ownership or usage of services/things
you don’t need all the time.
48
49. PandoraTREND
4
trend
.
SCREEN CULTURE
Consumers embrace life on the go and the small
screen becomes even more ubiquitous.
49
50. Groupon and GiltTREND
6
trend
.
DEALER CHIC
Consumers continue to hunt for deals and
discounts, but they will do so with relish. Deals
are now about more than just saving money; it’s
about the thrill, the pursuit, the control, and the
perceived smartness, and thus a source of status
too.
50
51. SquareTREND
7
trend
.
CASH-LESS
Will coins and notes completely disappear in
2012. No. But a cashless feature is (finally) upon
us, as major players such as MasterCard and
Google work to build a whole new eco-system of
payments, rewards and offers around new mobile
technologies.
51
52. ShapewaysTREND + Kinkos
8
trend
.
MAKER MOVEMENT
The Maker Movement also reflects the
technological, political, and economic zeitgeist:
the need for a technologically skilled work force,
hope for a revival of American manufacturing,
concern about STEM education all the while
cutting many of the programs in schools that
foster these skills – arts, wood shop, metal shop,
computer science – to make more room for
standardized testing.
52
53. FoursquareTREND
9
trend
.
IDLE SOURCING
Anything that makes it downright simple- if not
completely effortless- for consumers to contribute
to something will be more popular than ever in
2012. Unlocked by the spread of ever smarter
sensors in mobile phones, people will not only be
able but increasingly willing to broadcast
information about where and what they are
doing, to help improve products and services.
53
54. WikipediaTREND
10
trend
.
USER GENERATED
CONTENT
Brands cede control to users, recognizing and
providing a forum for users opinions, reviews,
points of view and other content.
54