The document outlines several trends uncovered over the past year that could impact brands, including: - Maker/DIY technology growth with events, 3D printing, fashion hacking, and repair movements. - Co-creating through collaboration on ideas, marketing, and projects using tools like GitHub. - Engagement media through social viewing, augmented reality, interactive content, and second screen usage. - A connected world with the Internet of Things, wearable devices, and objects communicating. - Alternative currencies that redefine value in terms of time, influence, activities and personal data. - Data filtration to manage information overload through selection, shopping, social media, and efficiency tools.

1. 09:25:13
//// TRENDS /////

3. YEAR LONG INNOVATION FORUM
Balboa Park • 2015 • San Diego
WEEKENDS TO
CHANGE THE WORLD25

4. @nativeideas #trendspire2013
NATiVE

5. • Share some of the trends we’ve
uncovered over the past year.
• Set the stage for a dynamic day-long
conversation about how these trends
can impact your brands.
• Suggest how trends can become ideas
PURPOSE

6. ENGAGE
Media
iCONNECT SCIENCE
of Happy
CHANGING
Consumer
MAKER /
diy
Alternative
CURRENCIES
DATA
Filtration
Co /
CREATINGNativeTRENDS

7. NativeTRENDS
SCIENCE OF
HAPPINESS
CO-CREATING
ENGAGEMENT MEDIA
CHANGING
CONSUMER
MAKER / HACKER / DIY
ALTERNATIVE
CURRENCIES
DATA
FILTRATION
CONNECTED WORLD

8. •Self Reliance
•Community
•Bettering
•Personalization
CONNECTED TRENDS

9. NativeTRENDS
SCIENCE OF
HAPPINESS
CO-CREATING
ENGAGEMENT MEDIA
CHANGING
CONSUMER
MAKER /
HACKER / DIY
ALTERNATIVE
CURRENCIES
DATA
FILTRATION
CONNECTED WORLD

10. MAKER/DIY TECHNOLOGY

11. MAKER / diy
3D Revolution Grows

12. MAKER / diy
November 9 - 10, 2013
September 21-22, 2013
Maker Community Events

13. MAKER / diy
Growth of DIY Fashion
upcycling • fashion hacking

14. MAKER / diy
DIY Kids - STE(A)M

15. MAKER / diy
The Repair Movement

16. NativeTRENDS
SCIENCE OF
HAPPINESS
ENGAGEMENT MEDIA
CHANGING
CONSUMER
MAKER / HACKER / DIY
ALTERNATIVE
CURRENCIES
DATA
FILTRATION
CO-CREATING CONNECTED WORLD

17. Co/Creating
“Madness of Crowds”
From Inane to Sublime

18. Co/Creating
Maker Collaboration

19. Co/Creating
From Idea to Sale

20. Co/Creating
Marketing Collaboration

21. Co/Creating
Now five years old, GitHub has 3.5
million users with over 6 million
repositories.
StoryCode is an open-source, global community for emerging
and established cross-platform and immersive storytellers.
Beyond Video & Mktg

22. NativeTRENDS
SCIENCE OF
HAPPINESS
CO-CREATING CHANGING
CONSUMER
MAKER / HACKER / DIY
ALTERNATIVE
CURRENCIES
DATA
FILTRATION
ENGAGEMENT MEDIA
CONNECTED WORLD

23. ENGAGEMENT Media

24. •Innovative ways to interact with our media are increasing at a
dizzying pace ... especially with massive increases in mobile.
ENGAGEMENT Media
•50% of Verizon’s mobile traffic is now
video ... 66% predicted by 2017.
•Games & Apps
•Augmented Reality
•Hardware and software innovation
•Social viewing

25. Twitter Is Testing Out A
New ‘TV Trending’ Box At
The Top Of Your Timeline
Twitter messages were shown to
cause a “significant increase” in
ratings 29 percent of the time.
ENGAGEMENT Media
Social
Twitter TV Ratings - MONDAY

26. •75% - 85% of TV viewers use other devices while watching
➡ A lot of these people are doing unrelated tasks.
•37% - 52% using second device related to show they're watching
➡ With 27% - 44% browsing for products spotted in a show or ad
➡ 90% of customers will recommend brands after social media interactions.
•BuzzFeed's Peak Video Hours Are the Same as TV's Prime-Time
ENGAGEMENT Media
Some Facts
•20% are engaged with Facebook or
Twitter about shows they're watching.

27. Interactive
ENGAGEMENT Media
Intrasonics uses embedded audio
codes to activate mobile apps

28. IKEA Augmented Reality
ENGAGEMENT Media
Augmented
Airwalk Invisible Store

29. ENGAGEMENT Media
Augmented
The New York Times Idea LabBudweiser Imp Light

30. ENGAGEMENT Media
Hacking & Playing

31. ENGAGEMENT Media

32. NativeTRENDS
SCIENCE OF
HAPPINESS
CO-CREATING
ENGAGEMENT MEDIA
CHANGING
CONSUMER
MAKER / HACKER / DIY
ALTERNATIVE
CURRENCIES
DATA
FILTRATION
CONNECTED WORLD

33. CONNECTED World

34. CONNECTED World
WHAT IS A CONNECTED WORLD?
• We have reached a time where smart objects are embedded everywhere,
are interconnected ... and they learn.
• Nearly 700 million new smartphones shipped last year - helping drive
the cost of wireless chipsets way down.
• 1 Trillion networked devices worldwide by 2025
Some Facts
• More than 50% the gadgets at 2013 CES featured
a wireless connection.

35. CONNECTED World
Smartphones Used by 61% Of U.S. Consumers
vs. 50.4% in 2012
Nearly 10% of
those surveyed
report using
their Smartphone
during sex.
30% of revenue for Facebook coming from Mobile Ads
Smartphone Domination
72% of
RESPONDENTS
report BEING WITHIN
5 FEET OF THEIR
SMARTPHONES
AT ALL TIMES.
35% DURING A MOVIE
33% ON DINNER DATE
32% KID SCHOOL FUNCTION
19% IN THE SHOWER

36. CONNECTED World
Obvious Next Device

37. CONNECTED World
BioBeats -
selects music
based on your
pulse
Wearable Connectivity

38. CONNECTED World
Objects “Talking” to Us

39. CONNECTED World
25¢
Object to Object

40. CONNECTED World
• Offer TNT-Shirts with DramaMeter sensors built in
- connect to a “live national pulse” of TNT viewers.
• All brands should start working now on iWatch app
concepts that can be quickly moved into
production when Apple and others release their
SDK.
• upwave could begin establishing partnerships with
wearable health monitoring device companies for
integration into website.

41. NativeTRENDS
CO-CREATING
ENGAGEMENT MEDIA
CHANGING
CONSUMER
MAKER / HACKER / DIY
ALTERNATIVE
CURRENCIES
DATA
FILTRATION
CONNECTED WORLD
SCIENCE OF
HAPPINESS

42. SCIENCE of Happiness

43. SCIENCE of Happiness
• Happiness is part of health and wellness - steady increase
in belief that happy leads to healthy.
• Explosion of science that connects healthiness with
happiness.
• Brands must stand for something more meaningful than
simply the products and services they offer
• Successful brands will show they are part a healthy/happy
lifestyle.
• Millennials believe brands can have positive impact.
Some Facts

44. Adult Big Wheel - Holds 275lbs.
The Bank of Happiness - Estonia
5 U.S. Airports have Yoga Centers
SCIENCE of Happiness
Mind - Body - Spirit

45. SCIENCE of Happiness
Surprises

46. NativeTRENDS
SCIENCE OF
HAPPINESS
CO-CREATING
ENGAGEMENT MEDIA
CHANGING
CONSUMER
MAKER / HACKER / DIY
DATA
FILTRATION
CONNECTED WORLD
ALTERNATIVE
CURRENCIES

47. Alternative Currencies

48. WHAT%IS%AN%ALTERNATIVE%CURRENCY?%
• A#new#way#of#thinking#about#value#and#how#to#exchange#it.#
✦ Time#is#money.#
✦ Scarcity#is#value.#
✦ Influence#is#value.#
✦ Ac?vity#is#value.#
✦ Personal#informa?on#is#value.#
✦ Photos#are#value.#
✦ Brands#are#value.
Value Redefined
Alternative Currencies

49. Behavioral Impact
Alternative Currencies

50. Financial Impact
Alternative Currencies

51. Influencer Impact
Alternative Currencies

52. Marketing Impact
Alternative Currencies

53. NativeTRENDS
SCIENCE OF
HAPPINESS
CO-CREATING
ENGAGEMENT MEDIA
CHANGING
CONSUMER
MAKER / HACKER / DIY
ALTERNATIVE
CURRENCIES
CONNECTED WORLD
DATA
FILTRATION

54. DATA Filtration

55. “There may be no greater challenge
to progress and productivity than
information overload.”
DATA Filtration
Efficiency

56. Filtering job applicants by
assessing brain waves
DATA Filtration
Selection
Urgent emails cut
through the clutter and
FIND you...instantly.
Heat Maps built from
keyword searches
Walkscore.com

57. DATA Filtration
Shopping

58. More Than Half A Million Magazines
Created on Flipboard 2.0
The Flipboard Editor allows you to
manage your magazines from a
convenient dashboard. Rearrange
and delete items, set covers and
share your magazines with friends
DATA Filtration
Social • Media

59. NativeTRENDS
SCIENCE OF
HAPPINESS
CO-CREATING
ENGAGEMENT MEDIA
MAKER / HACKER / DIY
ALTERNATIVE
CURRENCIES
DATA
FILTRATION
CONNECTED WORLDCHANGING
CONSUMER

60. CHANGING Consumer

61. vs. Boomers
CHANGING Consumer

62. Working
CHANGING Consumer

63. Coworking
CHANGING Consumer

64. CHANGING Consumer
CARS - OUT
Twenty years ago, two-thirds
of kids had a license by age
18, according to AAA; but
only about half do now.
SOCIAL MEDIA - IN
Driving around has given
way to documenting your
life on Facebook, Twitter,
Instagram.
Playing

65. CHANGING Consumer
Personalize

66. CHANGING Consumer
Choice Generation
"If%you%watch%a%TV%show%on%your%iPad%is%it%no%
longer%a%TV%show?%The%device%and%length%are%
irrelevant%...%For%kids%growing%up%now%there's%
no%difference%watching%Avatar%on%an%iPad%or%
watching%YouTube%on%a%TV%and%watching%Game%
Of%Thrones%on%their%computer.%It's%all%content.%
It's%just%story.%
And%the%audience%has%spoken.%%They%want%
stories."%
- Kevin Spacey

67. SCIENCE OF
HAPPINESS
CO-CREATING
ENGAGEMENT
MEDIA
CHANGING
CONSUMER
MAKER / HACKER /
DIY
ALTERNATIVE
CURRENCIES
DATA
FILTRATION
CONNECTED
WORLD
• Self Reliance
• Community
• Bettering
• Personalization

68. Questions
Craig McAnsh
@nativeideas
#trendspire2013