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Trends marketers should watch. New skills needed.
The document outlines ten key trends in digital marketing for 2019-2020, highlighting the impact of social media stories, voice search, video content, and chatbots on market strategies. It emphasizes the importance of data-driven marketing, integration of new technologies like artificial intelligence, and evolving skill sets for marketing professionals. Additionally, it addresses the challenges faced by communication teams in adapting to rapid changes in the marketing landscape.
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Trends marketers should watch. New skills needed.
- 1. #WithHappiness 10 TRENDS CHANGING THEFACE OF MARKETERS IN 2019 Aurélie Couvreur
- 2. AURELIE COUVREUR STRATEGY WIZARD AURELIE@DIGITALY.BE Butalso.. #Mumof2teens #StartupCoach #Foodie #Yoga
- 3. #WithHappiness AGENDA •2019 DIGITAL MARKETINGIN 10 FIGURES •10 TRENDS CHANGING THE FACE OF MARKETERS •10 SKILLS FOR MARKETERS
- 4. DIGITAL MARKETING LANDSCAPEIN 2019 IN 10 KEY FIGURES
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- 17. 10 TRENDS INDIGITAL MARKETING FOR 2019-2020
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- 19. #WithHappiness Source: Buffer -Feb. 2019 #1 SOCIAL MEDIA/ STORIES
- 20. #WithHappiness • What: Collectionof images/short videos, with optional overlays and effects, offering an immersive experience but which disappears after 24 hours • Who: 1/3 of most seen stories are produced by businesses • Key figure: 400 millions users share stories daily on IG > 2x Snapchat users • Why: WHY YOU SHOULDN’T IGNORE IT “Stories will surpass feeds as the primary way people share things with their friends” Chris Cox, Facebook, May 2018 #1 SOCIAL MEDIA/ STORIES
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- 24. #WithHappiness #2 SEARCH/ VOICE • Key figure:2020: 50 % search queries via voice (English) • Voice queries are mainly questions (more precise) -> higher conversion • When: mobility situation • Why: Impact of long sentences/questions on SEO WHY YOU SHOULDN’T IGNORE IT Source: Journal du Net
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- 27. #WithHappiness Source: Buffer -Feb. 2019
- 28. #WithHappiness #3 CONTENT/ VIDEO • What: Videos- vlogs - Live - TV • Who: 85% of businesses post videos • Key figures: • 81% of most popular posts on FB • videos on LinkedIn are shared 20x more • Why: • Live streams are unique opportunities for engagement • Humanisation - Authenticity - Intimacy - Conversation (Live) WHY YOU SHOULDN’T IGNORE IT
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- 30. #WithHappiness • What: Becominga content & influencers platform (Pulse - Video) • Key figure: 500 millions members publish 100.000 articles weekly • Why: will be a game-changer for marketers and brands in the B2B space (data !!) WHY YOU SHOULDN’T IGNORE IT #4 SOCIAL/ LINKEDIN
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- 35. #WithHappiness •Repost - Repromoteexisting content to increase reach and visibility •Update existing content •Reuse existing content into another format •Repurpose into smaller pieces of content #6 CONTENT/ REPOST REUSE RECYCLE
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- 42. #WithHappiness #8 JOB/ ARTIFICIAL INTELLIGENCE & MARTECH https:// youtu.be/- iaBJ5rqOdg 1st advertisingmade by Artificial Intelligence
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- 44. #WithHappiness #9 JOB/ DATA MARKETING • Collectdata through the customer journey: • Better targeting • Better efficiency (what to send to whom and when) • Better conversion • Better return • Data interactions (CRM, etc.) • Data creativity
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- 47. #WithHappiness SHIFT MARKETING & COMMUNICATIONPROFESSIONALS STRUGGLE • Difficult to follow the evolution, “up-to-date” : 89% • Outdated tools • No budget for communication training • No time for continued education • No clear vision from the management • Just wondering: “How to…” What Communication professionals say:
- 48. #WithHappiness SHIFT MANAGEMENT EXPECTATIONS GROWING •Difficult to follow the evolution, “up-to-date” • Outdated tools • No budget for communication training • No time for continued education • No clear vision from the management What Communication professionals say: What Management say: • 78% complain about the lack of capacity to generate attention, convince, contribute to sales objectives • 72% consider communication budgets are not justified • 49% no (digital) marketing strategy • Information • Develop new skills • Alignement • ROI/ROMI
- 49. #WithHappiness SHIFT 10 NEW SKILLSFOR MARKETING & COMMUNCIATION PROFESSIONALS 1. 360° integrated approach 2. Focus on ROI & Analytics 3. Data-driven strategy (personnalisation) 4. Storytelling and content strategy 5. Social Media strengths 6. Understanding of the impact of voice & visual search on SEO 7. Video fluency (editing, subtitling, editing,..) 8. Privacy awareness 9. Understanding for Artificial Intelligence 10. Paid media capabilities
- 50. Aurélie Couvreur Strategy Wizard DigitalyAgency www.digitaly.be aurelie@digitaly.be +32 497 47 47 69 THANKS