Trends 2017-Clint.pptx

•Download as PPTX, PDF•

0 likes•67 views

This document discusses digital trends in 2017. It predicts that trends will build upon current manifestations and that predicting trends involves figuring out what will develop from existing conditions. It emphasizes that adaptability, rather than strength or intelligence, allows species and businesses to survive by adjusting to changes. Multiple topics are then covered in brief sections, including the experience economy with too many choices, the importance of search and voice interfaces, personalized local content, advocacy and reviews replacing ads, community management as strategic, wearable technology and the Internet of Things, augmented and virtual reality, remote workforces, big data analysis becoming automated, and automated transportation. Nostalgia and new concepts like "anemoia" are also mentioned.

Marketing

ISO #4-40 x ¼
V 1.0
A trend is a current manifestation
or interpretation of something
which is built upon something
else: a change in a general
direction.
Predicting trends is taking what is
current and figuring out what will
be built upon that.

Bill Ott
and his
daughter
Lizzie
They did something different. By removing the
rear tyre and adding a drive belt, they built a
homemade car-powered washing machine.
Innovation breaks rules and trends

Adaptability
V 1.0
“It’s not the strongest of the
species that survives, nor the
most intelligent. It is the one
that is most adaptable to
change.”
Charles Darwin

Puzzle
or
Mystery?
“A puzzle is a problem that can be solved if you
have more (or the right) information. On the other
hand, more information doesn’t help with a
mystery, which is characterised by high levels of
uncertainty, and the need for judgement.”
Gregory Treverton

Multiple Possible Touch Points
A detective story, appears to be linear, but it is not.
10 Jan 2017
Clue Clue Clue Clue
Clue
Clue
Clue
Clue
Clue
Clue
Clue
Clue Clue
Solved! Clue Clue

OmniChannel Presence
User journeys appear to be linear, but they are not
Awareness Research Conversion Advocacy
Instagram
Facebook
Youtube
Influencers
Search
Website
Retarget
Social
Queries
Peer
Advice
Awareness
+ Peer
Influence
Awareness Social

Channel Planning was a
Puzzle.
Channel Planning is a
Mystery?

User Experience
There are too many choices, too
many other options.
Clicks have become options in
digital and physical terms.
“The Experienced Virgin”
50
”I have
other clicks”
Seth Godin

Search
In all guises, search is king.
Search doesn’t look like
search anymore.
It’s all about the data.

Display
“We are moving from the
visual to the acoustic world”.
Marshal McLuhan 1963

Voice
Voice search syntax is different to written.
Cortana Siri OK Google

It doesn’t look like
anything to me.
Voice search is built using patterning
and neural networks, not traditional
data models, allowing a process
similar to human thought to occur.

Localised / Personalised
Radius targeting, local
content, local deals on a
global platform.
Accessibility
Relevance
Time (when it happens)
Convenience
You
Content

10 Jan 2017 V 1.0
Both understood
Influencer,
Peer Reviews
& Reviews

Service as a Product
Even more important in 2017, this
is a vital cog in the wheel and
exposes faults, trends, consumer
behaviour, wants and needs.
Managed through the Social Space
this is an amazing tool for all
business.
Marshal McLuhan 1963

Wearable Tech IOT
A new starter in 2016,
wearables will transform
everything from medicine to
entertainment.
Time
Place
Action

Ipay for
what I like
when I like
where I like
The on-demand economy

AR and VR
This has coming of age.
AR and VR now have real world use at a speed and ease
which makes it relevant and also demanded.
10 Jan 2017 V 1.0

Remote
Workforce
Has cloud support
Multi Owners
Everyone must
Opt in

Big Data Analysis becomes Automated
Hyper-personalisation through programmatic

Iuse
what I like
when I like
where I like

Automated transport
What will travel be for?

Anemoia
Nostalgia for a
time never
known.

Thanks. Clint Griffin
@clintgriffindotcom

Location is an important factor that can be used to enhance experiences. It includes elements like physical place, proximity to others, time of day, surrounding context, and digital data about a person's movements. Experiences should celebrate location rather than view it as an obstacle. The most effective experiences consider multiple aspects of location and how they interact. The goal should be to create purposeful experiences that people will want to be a part of.

APD Presents Best of the Next

dgmAustralia

APD along with partners IBM and Australia Post, hosted ‘Best of the Next’, an event which brought industry leaders and clients together to discuss innovation in the face of digital disruption, and what businesses can do to capitalise on these trends. The topics discussed by APD’s own Chief Transformation Officer, Inês Almeida and CEO, Scott Player included: • Artificial Intelligence: Hopes and Fears in Perspective • The Impact of 5G and Greater Connectivity • Privacy and security after the Facebook uproar: self-sovereign ID, advertising and Blockchain Guest speakers Tung Nguyen and Cameron Gough from Australia Post presented their latest innovation around Digital ID. For more information visit: http://www.apdgroup.com/bestofthenext/

21/09 What's Next Média : Le search fait sa mue

DigitasLBi Paris

Le search fait sa mue Et si la barre de recherche de Google, utilisée par plus de 90% des internautes dans le monde, était en passe d’être supplantée ? En effet, vingt ans après la naissance de Google et sous l’impulsion des nouvelles technologies telles que la reconnaissance vocale, l’intelligence artificielle ou encore la réalité augmentée, le search est en train de vivre une vraie révolution et devient de plus en plus polymorphe. Une révolution qui va continuer à renforcer l’influence des algorithmes dans nos vies quotidiennes et donc par extension, des producteurs de ces algorithmes - Google et Amazon en tête. Ce nouveau paysage qui se dessine a notamment vocation à remodeler en profondeur l’e-commerce, en instaurant une relation de plus en plus intermédiée entre les marques et leurs consommateurs. Comme à chaque disruption, il y aura des gagnants et des perdants. D’où l’impérative nécessité de bien saisir les contours et les nombreuses implications de cette révolution qui se joue actuellement. Chez DigitasLBi, nous en sommes parfaitement conscients. Nous avons donc invité un panel d’experts étant au cœur de ce bouleversement, afin qu’ils puissent vous partager leur expérience et vous aider à ne pas laisser passer le train en marche.

Relm May 2017

quickbrown

The document discusses the shift from early internet to native digital selling. It notes that while the way buyers buy has changed completely over the last 10 years, the way most companies sell has not changed at all. It argues that native digital selling requires focusing on building the new by putting buyers at the center, rather than automating old systems. It introduces Relm as a sales platform designed for native digital selling, focused on building trust with buyers through understanding their worldview and helping them navigate complex decisions.

Mobile predictions 2017: 76 predictions from 76 marketing influencers

TUNE

Day1 ad stream_1615_how_social_networking_zenithoptimedia

Saatchi & Saatchi

The document discusses how social media can inform and enrich market intelligence. It summarizes that tracking search trends, social conversations, and sentiment on social media can provide strategic insights that can be used to improve products, customer service, and measure effectiveness. However, accurately interpreting social media requires understanding context and changes in language. When done right, social listening provides opportunities to fuel product evolution and engagement that can increase customer satisfaction metrics like net promoter scores.

The document summarizes the key takeaways from a conference attended by Mitchell Delegates. It discusses several topics covered at sessions including virtual reality, storytelling with data, chatbots and artificial intelligence, the rise of bots, influencer marketing, neuroscience in advertising, the future of connection, immersive storytelling, and the use of GIFs. For each session, 3-4 brief points are provided highlighting important insights or lessons learned.

SXSW 2017 Mitchell Takeaways

Mitchell

SXSW 2017 Mitchell Takeaways

Emma Huett

SXSW 2018 trends

Inês Almeida

The document summarizes several trends from SXSW 2018 related to consumers, design, and technology. On the consumer side, key trends include the growing economic power of Muslim millennials, blurred gender and generational lines, the rise of mobile commerce and sharing economies, and new tribes like "imperfectionists." For design, trends involve moving beyond traditional boundaries to consider ethics, privacy, transparency and the human experience. Major technology trends include digital assistants becoming ubiquitous, advances in voice/face recognition, and brain-computer interfaces potentially ending the dominance of smartphones.

The Era of BYOP: Persona Development in the Digital Age

Jessica Pettus

A Wake-Up Call for Agencies: Status Quo Won't Cut It

Fred von Graf

#1NWebinar: Top 15 for '16

One North

The New Year always brings hopes of new strategies, idea, goals and successes. But before we dive into what’s next, we thought it would be a good idea to reflect on the top 15 most important marketing and technology trends from 2015. Jen Bullett and Kalev Peekna count down 15 strategies, trends and tactics that Business-to-Business and Professional Services marketers should keep on their radar as they delve into 2016. Specifically, we cover topics including lead generation, predictive marketing, brand storytelling and cross-channel metrics.

2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders

Bryan Kramer

We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing. They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen. So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year. Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer. Now dive in, enjoy, and brace yourself for 2017! Cheers ~ Bryan Kramer #70Predictions 2016 Predictions: http://bit.ly/2016ContentSocialPredictions

Big data and the need for better consumer insights

Jack Morton Worldwide

Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value. For brands to stand out, big data isn’t enough. That’s where small data comes in. In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone. Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.

NYU Open Innovation + Crowdsourcing

Shaun Abrahamson

Public relations in 2017

Stephen Waddington

You are your content - Being here, now: State of content 2017

Accenture Insurance

Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond. Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.

#HavasSXSW 2018 Takeaways

Havas Media

Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up. The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics. Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.

#HavasSXSW 2018 Takeaways

Havas

Postcards from SXSW 3.12.13

Cramer-Krasselt

Sonos created an immersive outdoor music lounge at SXSW that highlighted their high quality, wireless speakers. The simple focus on music allowed the brand quality to speak for itself. AT&T placed portable phone charging lockers around the convention center to help people keep devices charged while attending sessions. Shaq is looking to invest in new business ideas by soliciting video pitches on a mobile platform.

Systematically Rising Above the Noise

Mathew Sweezey

We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.

Advertising Week Programmatic POV

Carrie Coles

1) The panel discussion focused on the rise of programmatic advertising and what is driving its growth. 2) Programmatic allows the use of real-time data to automatically buy and sell digital ad impressions, and is growing rapidly due to its ability to improve targeting and marketing effectiveness. 3) While programmatic is changing the advertising landscape, the panel emphasized that it is still important to see people as people rather than just data, and that programmatic should empower marketing strategies rather than be the strategy itself.

MIMA Digital Strategy Presentation

Ciceron

This document appears to be notes from a presentation on developing an effective digital strategy. It discusses common barriers companies face such as executive disconnect, fear of failure, and focusing too much on known media. It also presents strategies for overcoming these barriers, including developing a common language between departments, enlisting the right people to contribute, focusing on the consumer experience, and setting shared metrics. The presentation emphasizes becoming more scaled through advocacy and social media. The overall message is that companies need flexible, consumer-focused digital strategies to inspire change and achieve success.

We Are Social: Curiosity Stop #16: Chatbot Special

We Are Social

This document provides a summary of key insights from various speakers at the ChatbotConf 2016 conference. It discusses 5 different highlights: 1) The importance of reciprocity in conversations for chatbots to feel genuine. Chatbots must be properly copywritten and avoid spamming. 2) How artificial intelligence can be integrated with human support to accomplish complex tasks, with an example of IBM's Watson creating a movie trailer. 3) How the evolution to mobile and voice recognition requires chatbots to understand context to grasp what is being said. 4) The four challenges for chatbots to be useful - reach, branding, monetization, and trust. Trust can be built by allowing users to opt out

July Update Breakfast

ICCI Melbourne

The document discusses how big data and analytics tools like Explora can provide valuable insights for organizations. Explora analyzes structured and unstructured data using natural language processing to understand concepts, sentiment, and relationships. It can analyze brand perception, customer attitudes, and competitive intelligence across various data sources. Explora produces insights that help organizations better understand their stakeholders and make more informed business decisions.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Similar to Trends 2017-Clint.pptx

SXSW 2017 takeaways

Emma Huett

SXSW 2017 Mitchell Takeaways

Mitchell

SXSW 2017 Mitchell Takeaways

Emma Huett

SXSW 2018 trends

Inês Almeida

The Era of BYOP: Persona Development in the Digital Age

Jessica Pettus

A Wake-Up Call for Agencies: Status Quo Won't Cut It

Fred von Graf

#1NWebinar: Top 15 for '16

One North

2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders

Bryan Kramer

Big data and the need for better consumer insights

Jack Morton Worldwide

NYU Open Innovation + Crowdsourcing

Shaun Abrahamson

Public relations in 2017

Stephen Waddington

You are your content - Being here, now: State of content 2017

Accenture Insurance

#HavasSXSW 2018 Takeaways

Havas Media

#HavasSXSW 2018 Takeaways

Havas

Postcards from SXSW 3.12.13

Cramer-Krasselt

Systematically Rising Above the Noise

Mathew Sweezey

Advertising Week Programmatic POV

Carrie Coles

MIMA Digital Strategy Presentation

Ciceron

We Are Social: Curiosity Stop #16: Chatbot Special

We Are Social

July Update Breakfast

ICCI Melbourne

Similar to Trends 2017-Clint.pptx (20)

SXSW 2017 takeaways

SXSW 2017 Mitchell Takeaways

SXSW 2018 trends

The Era of BYOP: Persona Development in the Digital Age

A Wake-Up Call for Agencies: Status Quo Won't Cut It

#1NWebinar: Top 15 for '16

2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders

Big data and the need for better consumer insights

NYU Open Innovation + Crowdsourcing

Public relations in 2017

You are your content - Being here, now: State of content 2017

#HavasSXSW 2018 Takeaways

Postcards from SXSW 3.12.13

Systematically Rising Above the Noise

Advertising Week Programmatic POV

MIMA Digital Strategy Presentation

We Are Social: Curiosity Stop #16: Chatbot Special

July Update Breakfast

Recently uploaded

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Top digital marketing institutein noida

aditisingh6607

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

Recently uploaded (20)

Pillar-Based Marketing Master Class - Ryan Brock

Digital Strategy Master Class - Andrew Rupert

Amazing and On Point - Ramon Ray, USA TODAY

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

Mastering SEO for Google in the AI Era - Dennis Yu

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Top digital marketing institutein noida

PickUp_conversational AI_Capex, Inc._20240611

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Mastering SEO for Google in the AI Era - Dennis Yu

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

Mastering Your Online Visibility - Fernando Angulo

Etsy Marketing Guide - Tips For Selling Digital Products

How American Bath Group Leveraged Kontent

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

How To Navigate AI - The Future is Yours to Define - Tim Hayden

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

Trends 2017-Clint.pptx

1. Digital Trends 2017

3. What is a trend?

4. ISO #4-40 x ¼ V 1.0 A trend is a current manifestation or interpretation of something which is built upon something else: a change in a general direction. Predicting trends is taking what is current and figuring out what will be built upon that.

5. Bill Ott and his daughter Lizzie They did something different. By removing the rear tyre and adding a drive belt, they built a homemade car-powered washing machine. Innovation breaks rules and trends

6. Adaptability V 1.0 “It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.” Charles Darwin

7. 10 Jan 2017

8. Puzzle or Mystery? “A puzzle is a problem that can be solved if you have more (or the right) information. On the other hand, more information doesn’t help with a mystery, which is characterised by high levels of uncertainty, and the need for judgement.” Gregory Treverton

9. Multiple Possible Touch Points A detective story, appears to be linear, but it is not. 10 Jan 2017 Clue Clue Clue Clue Clue Clue Clue Clue Clue Clue Clue Clue Clue Solved! Clue Clue

10. OmniChannel Presence User journeys appear to be linear, but they are not Awareness Research Conversion Advocacy Instagram Facebook Youtube Influencers Search Website Retarget Social Queries Peer Advice Awareness + Peer Influence Awareness Social

11. Channel Planning was a Puzzle. Channel Planning is a Mystery?

12. 10 Jan 2017

13. Brand-Biko Iconsume what I like when I like where I like The on-demand economy Clint Griffin 2017

14.

15. User Experience There are too many choices, too many other options. Clicks have become options in digital and physical terms. “The Experienced Virgin” 50 ”I have other clicks” Seth Godin

16. Search In all guises, search is king. Search doesn’t look like search anymore. It’s all about the data.

17. Illiteracy is the new black

18. Display “We are moving from the visual to the acoustic world”. Marshal McLuhan 1963

19. Voice Voice search syntax is different to written. Cortana Siri OK Google

20. It doesn’t look like anything to me. Voice search is built using patterning and neural networks, not traditional data models, allowing a process similar to human thought to occur.

21. Localised / Personalised Radius targeting, local content, local deals on a global platform. Accessibility Relevance Time (when it happens) Convenience You Content

22. 10 Jan 2017 V 1.0

23. 10 Jan 2017 V 1.0 Both understood Influencer, Peer Reviews & Reviews

24. Advocacy Ads vs Reviews Brand Champions New Channels V 1.0

25. Service as a Product Even more important in 2017, this is a vital cog in the wheel and exposes faults, trends, consumer behaviour, wants and needs. Managed through the Social Space this is an amazing tool for all business. Marshal McLuhan 1963

26. Community Management is Strategic Every engagement needs to be strategic. How are CMs doing this, how can this be made better? Who is best to fill a CM roll? It’s become the vital connection between brand and consumer. Insights influence content and brand action, is this being collected? 10 Jan 2017 CM Brand Fan Feedback

27. V 1.0

28. Wearable Tech IOT A new starter in 2016, wearables will transform everything from medicine to entertainment. Time Place Action

29. V 1.0

30. Ipay for what I like when I like where I like The on-demand economy

31. 10 Jan 2017 V 1.0

32. AR and VR This has coming of age. AR and VR now have real world use at a speed and ease which makes it relevant and also demanded. 10 Jan 2017 V 1.0

33. 10 Jan 2017 V 1.0

34. Remote Workforce Has cloud support Multi Owners Everyone must Opt in

35. Big Data Analysis becomes Automated Hyper-personalisation through programmatic

36. Iuse what I like when I like where I like

37. Automated transport What will travel be for?

38. Nostalgia

39. Anemoia Nostalgia for a time never known.

40.

41. Thanks. Clint Griffin @clintgriffindotcom