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April 12, 2022
Residential Realty Today
Expert Insights. Personalized For You.
Brought to you by:
BoomTown has all the tools, technology, and teams you need for real estate success. It’s the only
solution that generates and manages your leads, with 300+ experts at your back. Lead generation,
consumer-facing websites, CRM technology, lead management services and more, come in flexible
packages that scale with success.
Our mission is to make real estate agents successful, and our service offerings extend far beyond
technology: peer coaching support, lead qualification services to contact, qualify, and nurture leads,
and dedicated advisors offer personalized support at every step, from onboarding and training to
optimizing your business and planning for strategic growth.
Learn how BoomTown can help you, at Boomtownroi.com!
TO USE YOUR TELEPHONE:
You must select "Use Telephone" after joining
and call in using the numbers below.
United States: +1 (562) 247-8321
Access Code: 856-594-013
Audio PIN: Shown after joining the webinar
Click on the Questions panel to
interact with the presenters
TO USE YOUR COMPUTER'S AUDIO:
When the webinar begins, you will be connected to audio using your
computer's microphone and speakers (VoIP). A headset is recommended.
--OR-
-
Residential Realty Today
Expert Insights. Personalized For You.
Instagram’s Algorithm
to Build Your Pipeline &
With
1. Consistency
2. Timeliness with Trends (Trendjacking)
3. Short form Vertical video under 15 seconds
4. Market specific content and macro content
(appealing to a larger demographic)
1. Posting 2-3 feed posts per day, every day
no matter what. 5-10 IG stories.
2. Community Engagement - interacting with
industry specific accounts, commenting, etc.
3. Interviews, podcasting, Email blasts, Facebook
Group posting, doing anything to get my brand's
name out there.
1. Only sharing their victories - Just Sold and
Just Listed templates
2. Not sharing their personality/face/hobbies/family
life
3. Only focusing on one type of content -
lacking variety
1. Hashtags
2. Follow-unfollow, engagement groups
3. Growing your following
2. Trend-jack - pop culture and what's happening
in the world
3. Experience - what is happening to you. Write
down everything.
1. Content Creation
4. Submissions - FB Groups - Real estate News
2. 7 Am - 7 PM
3. Posting at a consistent time is more
important THAN the time
1. View Insights to see when followers are most active
3. Shareable
4. Provides Edutainment
2. Relatable
1. Humor works best
2. Slideshow posts
3. Posts that appeal to a macro-level audience
1. High quality, original Reels up to 15 seconds
2. Secondary captions - comment on your
photo as another CTA
3. For Reels - editing and trending audio
1. Call to action in IG story
2. Visibility
3. Links, mailing list, website visits, growing
database
1. Direct messages
2. IG is the best platform to host an audience -
stories, messaging, links, familiarity with audience
3.YouTube is the best for long-form, market
specific content
1. TikTok is the best app to organically grow on
Q&A
Founder of The Broke Agent Media
Eric Simon
Thebrokeagent.co
m
Real Estate Salesperson at The Agency
Matt Lionetti
/in/matt-lionetti-2681191a9/
TheAgencyRE.com
@matt.lionetti @TheBrokeAgen
t
@overaskpodcast

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#Trending: How to Leverage Instagram’s Algorithm to Build Your Pipeline

  • 1. 9:30 am PDT 12:30 pm EDT 4:30 pm GMT April 12, 2022 Residential Realty Today Expert Insights. Personalized For You.
  • 2. Brought to you by: BoomTown has all the tools, technology, and teams you need for real estate success. It’s the only solution that generates and manages your leads, with 300+ experts at your back. Lead generation, consumer-facing websites, CRM technology, lead management services and more, come in flexible packages that scale with success. Our mission is to make real estate agents successful, and our service offerings extend far beyond technology: peer coaching support, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors offer personalized support at every step, from onboarding and training to optimizing your business and planning for strategic growth. Learn how BoomTown can help you, at Boomtownroi.com!
  • 3. TO USE YOUR TELEPHONE: You must select "Use Telephone" after joining and call in using the numbers below. United States: +1 (562) 247-8321 Access Code: 856-594-013 Audio PIN: Shown after joining the webinar Click on the Questions panel to interact with the presenters TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. --OR- - Residential Realty Today Expert Insights. Personalized For You.
  • 4. Instagram’s Algorithm to Build Your Pipeline & With
  • 5.
  • 6. 1. Consistency 2. Timeliness with Trends (Trendjacking) 3. Short form Vertical video under 15 seconds 4. Market specific content and macro content (appealing to a larger demographic)
  • 7. 1. Posting 2-3 feed posts per day, every day no matter what. 5-10 IG stories. 2. Community Engagement - interacting with industry specific accounts, commenting, etc. 3. Interviews, podcasting, Email blasts, Facebook Group posting, doing anything to get my brand's name out there.
  • 8. 1. Only sharing their victories - Just Sold and Just Listed templates 2. Not sharing their personality/face/hobbies/family life 3. Only focusing on one type of content - lacking variety
  • 9. 1. Hashtags 2. Follow-unfollow, engagement groups 3. Growing your following
  • 10.
  • 11. 2. Trend-jack - pop culture and what's happening in the world 3. Experience - what is happening to you. Write down everything. 1. Content Creation 4. Submissions - FB Groups - Real estate News
  • 12. 2. 7 Am - 7 PM 3. Posting at a consistent time is more important THAN the time 1. View Insights to see when followers are most active
  • 13. 3. Shareable 4. Provides Edutainment 2. Relatable 1. Humor works best
  • 14.
  • 15. 2. Slideshow posts 3. Posts that appeal to a macro-level audience 1. High quality, original Reels up to 15 seconds
  • 16. 2. Secondary captions - comment on your photo as another CTA 3. For Reels - editing and trending audio 1. Call to action in IG story
  • 17. 2. Visibility 3. Links, mailing list, website visits, growing database 1. Direct messages
  • 18.
  • 19. 2. IG is the best platform to host an audience - stories, messaging, links, familiarity with audience 3.YouTube is the best for long-form, market specific content 1. TikTok is the best app to organically grow on
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  • 22. Q&A Founder of The Broke Agent Media Eric Simon Thebrokeagent.co m Real Estate Salesperson at The Agency Matt Lionetti /in/matt-lionetti-2681191a9/ TheAgencyRE.com @matt.lionetti @TheBrokeAgen t @overaskpodcast