Major trends from the document include simplicity and comfort through clean lines, neutral colors, calming patterns, and understated accessories. Quality knits, weaving, and crochet details will revive natural fibers and craftsmanship. Deep berry tones will provide comfort to the extra soft, minimalistic styles. These trends focus on presence, balance, rediscovery of traditions, and nature, aligning well with the target baby boomer market who values health, quality of life, and personal style through awareness of trends.

1. MEGA TREND:
PRESENCE

2. PRESENCE

7. Major trend: Simply in the moment
Clean lines, neutral colors, and calming
patterns will work together to give clothes
comfort & simplicity.
In a fast paced world, people are seeking
comfort & stillness which brings simple
sophistication to the forefront of fashion.
Pendulum swing of fashion.

8. Simply
in
the
Moment

9. Major Trend: Balancing Act-
Accessories will become
understated, further connoting
the “less is more” statement.

11. MEGA TREND:
REDISCOVERED

13. Major Trend:
Knitted Together
Quality knits, weaving, and
crochet details will revive.
Softness and comfort will
be the key for this major trend.
Natural fibers and an emphasis
on traditional craftsmanship.
Trickle up theory.
ex: old school pattern makers,

16. Major Trend
Berry Tones:
With this new found fascination with
nature & exploration. Harsh industrial
tones will fade away, while deep rich
berry tones will add life and comfort
to the extra soft, minimalistic styles

18. She values her health, quality of life, and
expressing her own personal style. She
keeps up with the news through the WSJ &
NPR. Thus, she is aware of technological
advances, fashion trends, and lifestyle
changes.
Presence: This Mega Trend
can be marketed to our baby
boomer in many ways. She has
lived so much and can now take
time to be present and find
serenity through her purchases.
Rediscover: This Mega
Trend will bring a sense of
nostalgia for our target market.
She is excited to see her
children become more
interested in the normalcy she
grew up with. She cannot wait to
show off her authenticity in her
Suitability for our
Target Market