Culture and media
 Full   range of human learned behavior According   to Ralph Linton  Culture is the way of life of its members; the    c...
 Humans behavior is not instinctive, it is based on guidelines. These   guidelines are learned. Guidelinesshould be sha...
LearnedShared
 Dealing with children Dealing with adults Resolving conflicts Marriage Death   Solutions to all these problems comes...
Kailashi girlsJapanese KimonoJirga in Peshawar   Chinese new year parade
 The  tradition of the society you live in. Subculture   Culture of the part of the world you    belong Universal cult...
   Typing       Change from hand written to moveable type   Pictorial images       Printing of pictures, maps   Prote...
 Mass   culture  Culture disseminated through mass media  Refers to culture produced through mass   media  It does not...
 Popular   culture  Contemporary    lifestyle generally   accepted by the society.  Popular culture is consumed by the ...
Forms of popular culture      Music      Film      Television      Advertising      Sports      Fashion      Toys  ...
 High   culture    High culture is a term used to describe elite     aristocratic culture. Low    culture    Culture f...
   Commercialization of culture       Identity crises – need to buy the right thing       Product images – create desir...
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Lecture 2 culture

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Lecture 2 culture

  1. 1. Culture and media
  2. 2.  Full range of human learned behavior According to Ralph Linton Culture is the way of life of its members; the collection of ideas and habits which they learn, share and transmit from generation to generation.
  3. 3.  Humans behavior is not instinctive, it is based on guidelines. These guidelines are learned. Guidelinesshould be shared by members of the cultural group
  4. 4. LearnedShared
  5. 5.  Dealing with children Dealing with adults Resolving conflicts Marriage Death Solutions to all these problems comes from CULTURE
  6. 6. Kailashi girlsJapanese KimonoJirga in Peshawar Chinese new year parade
  7. 7.  The tradition of the society you live in. Subculture  Culture of the part of the world you belong Universal culture  Common human cultural traits like  a verbal language  using age and gender to classify people  classifying relationships on marriage, descent relationships , kinship
  8. 8.  Typing  Change from hand written to moveable type Pictorial images  Printing of pictures, maps Protestant Reformation  Elites against printing  Attempts to license and suppress books Mass media in society  Cultural niches are created  Newspapers for news  Telephone for interpersonal communication  Photography  Radio  Television
  9. 9.  Mass culture  Culture disseminated through mass media  Refers to culture produced through mass media  It does not arise form people’s daily life interaction  Mass culture is possible due to modern forms of communication and electronic media  It promotes individualism and consumerism
  10. 10.  Popular culture  Contemporary lifestyle generally accepted by the society.  Popular culture is consumed by the society.  Made popular by the media (the flip side of the mass culture coin)  Popular culture changes with time.
  11. 11. Forms of popular culture  Music  Film  Television  Advertising  Sports  Fashion  Toys  Magazines  Comic Books  Food
  12. 12.  High culture  High culture is a term used to describe elite aristocratic culture. Low culture  Culture followed by the masses, which is looked down upon by the elites.
  13. 13.  Commercialization of culture  Identity crises – need to buy the right thing  Product images – create desire  Product placement in mass media Leisure becomes mass mediated  Sports – media consumes it, consumer goods  Criticism is that high culture is vanishing  Violence increases Mass culture can be exported  Through movies, songs, internet  E.g. McDonalds opens in Russia, Levis jeans, Nike, Adidas Cults  Extreme devotion to something e.g rock, fans, punks , bikers etc.  Cult industries flourish

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