Full range of human learned behavior According to Ralph Linton Culture is the way of life of its members; the collection of ideas and habits which they learn, share and transmit from generation to generation.
Humans behavior is not instinctive, it is based on guidelines. These guidelines are learned. Guidelinesshould be shared by members of the cultural group
Dealing with children Dealing with adults Resolving conflicts Marriage Death Solutions to all these problems comes from CULTURE
Kailashi girlsJapanese KimonoJirga in Peshawar Chinese new year parade
The tradition of the society you live in. Subculture Culture of the part of the world you belong Universal culture Common human cultural traits like a verbal language using age and gender to classify people classifying relationships on marriage, descent relationships , kinship
Typing Change from hand written to moveable type Pictorial images Printing of pictures, maps Protestant Reformation Elites against printing Attempts to license and suppress books Mass media in society Cultural niches are created Newspapers for news Telephone for interpersonal communication Photography Radio Television
Mass culture Culture disseminated through mass media Refers to culture produced through mass media It does not arise form people’s daily life interaction Mass culture is possible due to modern forms of communication and electronic media It promotes individualism and consumerism
Popular culture Contemporary lifestyle generally accepted by the society. Popular culture is consumed by the society. Made popular by the media (the flip side of the mass culture coin) Popular culture changes with time.
Forms of popular culture Music Film Television Advertising Sports Fashion Toys Magazines Comic Books Food
High culture High culture is a term used to describe elite aristocratic culture. Low culture Culture followed by the masses, which is looked down upon by the elites.
Commercialization of culture Identity crises – need to buy the right thing Product images – create desire Product placement in mass media Leisure becomes mass mediated Sports – media consumes it, consumer goods Criticism is that high culture is vanishing Violence increases Mass culture can be exported Through movies, songs, internet E.g. McDonalds opens in Russia, Levis jeans, Nike, Adidas Cults Extreme devotion to something e.g rock, fans, punks , bikers etc. Cult industries flourish