This document provides a digital marketing audit and recommendations for Grow Social GSU. It analyzes the target audience, conducts a digital audit of competitors, examines key digital channels and how they drive traffic. It also discusses how SEO fits into the overall strategy and how an integrated marketing campaign can strengthen Trees Atlanta's digital presence. Recommendations focus on unique venue branding, content creation and growing subscribers.

1. Grow Social GSU
Digital Marketing Audit

2. Thank you!
From Ryan Cagle, Krushmi Chheda,
Lisa Huynh, Robert Salerno

3. Overview
Target Audience
Digital Audit of Competitors and
Market
Channels and Data Analysis
How SEO Fits Into the Picture
Integrated Campaigns
Summary
Recommendations

4. Target Audience
Diverse Audience
Different Motivations
Various Life Stages

5. Target Audience
Diverse Audience
Different Motivations
Various Life Stages
Advocacy Funnel
1. Awareness
2. Knowledge
3. Conviction
4. Whistleblower

6. Digital audit
Competitors and Market Analysis

7. Digital audit of competitors & market
WHO ARE OUR COMPETITORS?
1. Alliance for Community Trees
2. Tree People
3. Morton Arboretum

8. How We Examined The Digital Audit
1. Reach
a. Digital presence of each organization in different docial media platforms
2. Architecture
a. How each of the websites are setup
3. Measurement
a. What can Trees Atlanta learn from the analysis

9. Channel data analysis
Where traffic is coming from

10. Channel data analysis

11. Channel data analysis

12. Channel data analysis

13. How SEO fits in
Giving the people what they want

14. How SEO fits in
Knowing what (and what not) to write about
More searches means more traffic
More traffic means larger reach
Larger reach means more notoriety
More notoriety means more money!

15. “Wheel and spoke” model
How Digital Strategy Leads Back to Trees Atlanta

16. “Wheel and spoke” model
● Strengths
● Improvements

17. Recommendations
What to do next

18. Recommendations
Consider unique venue logos and
“retweeted accounts” for Kendeda
Center and Trees Atlanta Tree House.

19. Recommendations
Search for content to share

20. Summary
Content, Keywords and Subscribers

21. Summary
Target Audience
Digital Audit of Competitors and
Market
Channels and Data Analysis
How SEO Fits Into the Picture
Integrated Campaigns

22. Thank you!
From Ryan Cagle, Krushmi Chheda,
Lisa Huynh, Robert Salerno