This document is a prospectus for a music video for the song "Off of Life, I Get High" by the reggae artist Notch. The concept is to tell the story of Notch's day through his "Irie Meter" which measures his positive mood and goes up throughout the day's experiences. It includes scenes of Notch walking while listening to music, performing with street musicians which raises his meter, recording the song in the studio, and culminating with a live performance where his meter hits 100%. The goal is to show that one can find joy in life without drugs through positive experiences and outlook.
The music video for "Chandelier" by Sia features 11-year old dancer Maddie Ziegler portraying the effects of alcoholism. Through exaggerated dance moves in a dimly lit, run down apartment, she symbolizes the protagonist's struggle to cope through drinking. Unusual editing and cinematography techniques like continuous shots and close ups are used to emphasize Maddie's emotional performance. While the singer is absent, the video powerfully conveys the melancholic theme of using substance abuse to escape reality through Maddie's vulnerable yet determined interpretation of the song's lyrics.
AO2 & AO4 Analysis of Chandelier music video MayaShehata
The music video for "Chandelier" by Sia features 11-year old dancer Maddie Ziegler portraying the melancholic theme of alcoholism through exaggerated dance moves in a run-down apartment. Close-up shots emphasize Maddie's emotional face and movements that mirror the inner turmoil of alcohol addiction. Though atypical for a pop music video by not including the singer, the cinematography and Maddie's performance effectively symbolize the song's message of using alcohol and partying to escape reality.
The music video for "My Love" by Route 94 featuring Jess Glynne follows a man through a nightclub as he pursues a woman. The video uses infrared effects to create a surreal atmosphere and quick cuts to match the fast-paced song. It ends with the man and woman kissing and entering her apartment, implying a one-night stand. Voyeurism is a key element as the video shows intimate moments not normally seen.
The document discusses ideas for a music video, including using long single-take shots to depict realistic situations without cuts that may obscure things. It also mentions using intertextuality by referencing real tragic events and incorporating racist imagery to comment on modern issues in America. The editing techniques in the song and video are noted for transitioning seamlessly between locations through quick movements and morphing the music style, linking it to the roots and experiences of African Americans.
[Challenge:Future] Life in YOUR Living Room: a Movement for Peace-Building in...Challenge:Future
The document introduces Life in Your Living Room (LiYLR), which aims to fulfill all six human needs of fulfillment through hosting gatherings in local living rooms. It provides a 12-step guide for hosting a 3-hour LiYLR event, which includes preparing the space, welcoming guests, live music performances, discussions on social projects, and an informal jam session. The goal is to inspire meaningful local connections and empower community members through art and action starting in individual living rooms and spreading globally.
This music video has a simplistic linear narrative where the actress's actions have consequences that transport her to new locations. It has elements of science fiction due to scenes in a science lab and the actress's supernatural abilities. The video also contains elements of romance shown through pink lighting and scenes of intimacy. It can be considered a hybrid genre that innovatively merges sci-fi and romance. The target audience includes both male and female viewers as well as fans of the actress, Gigi Hadid. Semiotics like the setting and colors are used to convey meaning and shift the mood. The video represents the actress in a highly objectified manner through close-ups and revealing clothing that portray her as innocent yet seductive.
The document analyzes several music videos based on Andrew Goodwin's music video theory. It summarizes Taylor Swift's "Shake It Off" music video, noting that it sticks to pop music conventions through its upbeat, performance-based style and relationships between the lyrics and visuals. It also summarizes Set It Off's "Why Worry?" music video, finding it uses a narrative/performance mix and depicts a good vs. evil theme consistent with their genre. Finally, it summarizes Foster the People's "Pumped Up Kicks", noting the indie video has a relaxed, unprofessional style and its visuals do not relate to the homicidal lyrics.
Indie Pop Genre and its Codes and ConventionsGiellianeAlthea
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Indie pop grew popular through small fanzines and record labels. The genre was further defined by the NME cassette compilations C81 and C86, which showcased diverse post-punk groups and marked the birth of "indie" in the UK.
The music video for "Chandelier" by Sia features 11-year old dancer Maddie Ziegler portraying the effects of alcoholism. Through exaggerated dance moves in a dimly lit, run down apartment, she symbolizes the protagonist's struggle to cope through drinking. Unusual editing and cinematography techniques like continuous shots and close ups are used to emphasize Maddie's emotional performance. While the singer is absent, the video powerfully conveys the melancholic theme of using substance abuse to escape reality through Maddie's vulnerable yet determined interpretation of the song's lyrics.
AO2 & AO4 Analysis of Chandelier music video MayaShehata
The music video for "Chandelier" by Sia features 11-year old dancer Maddie Ziegler portraying the melancholic theme of alcoholism through exaggerated dance moves in a run-down apartment. Close-up shots emphasize Maddie's emotional face and movements that mirror the inner turmoil of alcohol addiction. Though atypical for a pop music video by not including the singer, the cinematography and Maddie's performance effectively symbolize the song's message of using alcohol and partying to escape reality.
The music video for "My Love" by Route 94 featuring Jess Glynne follows a man through a nightclub as he pursues a woman. The video uses infrared effects to create a surreal atmosphere and quick cuts to match the fast-paced song. It ends with the man and woman kissing and entering her apartment, implying a one-night stand. Voyeurism is a key element as the video shows intimate moments not normally seen.
The document discusses ideas for a music video, including using long single-take shots to depict realistic situations without cuts that may obscure things. It also mentions using intertextuality by referencing real tragic events and incorporating racist imagery to comment on modern issues in America. The editing techniques in the song and video are noted for transitioning seamlessly between locations through quick movements and morphing the music style, linking it to the roots and experiences of African Americans.
[Challenge:Future] Life in YOUR Living Room: a Movement for Peace-Building in...Challenge:Future
The document introduces Life in Your Living Room (LiYLR), which aims to fulfill all six human needs of fulfillment through hosting gatherings in local living rooms. It provides a 12-step guide for hosting a 3-hour LiYLR event, which includes preparing the space, welcoming guests, live music performances, discussions on social projects, and an informal jam session. The goal is to inspire meaningful local connections and empower community members through art and action starting in individual living rooms and spreading globally.
This music video has a simplistic linear narrative where the actress's actions have consequences that transport her to new locations. It has elements of science fiction due to scenes in a science lab and the actress's supernatural abilities. The video also contains elements of romance shown through pink lighting and scenes of intimacy. It can be considered a hybrid genre that innovatively merges sci-fi and romance. The target audience includes both male and female viewers as well as fans of the actress, Gigi Hadid. Semiotics like the setting and colors are used to convey meaning and shift the mood. The video represents the actress in a highly objectified manner through close-ups and revealing clothing that portray her as innocent yet seductive.
The document analyzes several music videos based on Andrew Goodwin's music video theory. It summarizes Taylor Swift's "Shake It Off" music video, noting that it sticks to pop music conventions through its upbeat, performance-based style and relationships between the lyrics and visuals. It also summarizes Set It Off's "Why Worry?" music video, finding it uses a narrative/performance mix and depicts a good vs. evil theme consistent with their genre. Finally, it summarizes Foster the People's "Pumped Up Kicks", noting the indie video has a relaxed, unprofessional style and its visuals do not relate to the homicidal lyrics.
Indie Pop Genre and its Codes and ConventionsGiellianeAlthea
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Indie pop grew popular through small fanzines and record labels. The genre was further defined by the NME cassette compilations C81 and C86, which showcased diverse post-punk groups and marked the birth of "indie" in the UK.
The document outlines plot details and ideas for two music videos - one for an electronic genre song and one for a hip hop genre song. The electronic genre video would follow a homeless man who receives a CD from a drug dealer that takes him on a trippy journey when he listens to it. Stop motion effects would be used. The hip hop video would show a group of teenagers running around town, rewound at times like another video for reference. Audience research questions are also provided to gather feedback on the ideas.
The document outlines plot details and ideas for two music videos - one for an electronic genre song and one for a hip hop genre song. The electronic genre video would follow a homeless man who receives a CD from a drug dealer that takes him on a trippy journey when he listens to it. Stop motion effects would be used. The hip hop video would show a group of teenagers running around town, rewound at times like another video for reference. Audience research questions are also provided to gather feedback on the ideas.
This music video tells a narrative story of an elephant escaping from the zoo to find "paradise." It features no performance from Coldplay apart from at the very end, as part of the storyline. Using a narrative structure allows Coldplay, as a famous band, to create a video that will encourage discussion and re-watching to follow the story. The video feels like a movie with its opening titles, showing Coldplay's commercial success and large-scale productions.
This document summarizes shots from a student's music video that demonstrate how it uses and develops conventions of real music videos. It discusses shots that: 1) link lyrics and visuals, 2) represent the artist in an "indie" way rather than how a record company would, 3) illustrate the indie music genre through nature themes, 4) include intertextual references to other media texts, 5) use camera techniques like movement and angles, 6) employ lighting techniques both day and night, 7) feature a natural environment in the mise-en-scene, 8) draw from other music videos in depicting relationships, and 9) were influenced by techniques from other indie music videos that depict outdoor parties.
This document analyzes the micro-elements of four pop music videos: Firework by Katy Perry, Bailando by Enrique Iglesias ft. Sean Paul, Shake it Off by Taylor Swift, and Adrenalina by Jennifer Lopez ft. Ricky Martin. It discusses the cinematography, sound, editing, mise-en-scene, lighting, locations, costumes, props, and facial expressions used in each video. Elements like close-ups, aerial shots, special effects, and high-key lighting are examined. The goal is to understand how these technical components help tell the story and convey the emotions of each song.
The document discusses music video concepts for two songs:
1) "Rescue Me" by bO - The concept is narrative and performance-based, following characters through a typical day as drug effects take hold. Stereotypical "chav" characters are featured in park, alleyway, house, and supermarket settings.
2) "Fly On" by Konan - The conceptual concept features a character like Alice in Wonderland starting a conga line that only she sees. Settings incorporate illusory fairy/Wonderland elements. Both concepts draw influence from other music videos and aim to convey a message. Audience research questionnaires are provided to gather feedback.
The document describes the British observational documentary series "Educating Yorkshire", which follows the daily lives of students and teachers at a secondary school in West Yorkshire. Each episode focuses on a new story or group within the school to show different aspects of school life. The documentary uses various stylistic techniques like emotional clips, hashtags, and cliffhangers between episodes to engage audiences and draw viewers back each week. It proved to be very popular, with episodes gaining millions of viewers and viral attention on social media.
This document discusses conventions used in thriller films and compares them to an opening sequence created by the author. Typical conventions include quick cuts, low lighting, shadows, and tense music. The opening of American Psycho uses zooms, over-the-shoulder shots, and classical music. The author's sequence features close-ups, a bird's eye view, and unsettling music. It takes place in a dimly-lit bathroom and uses mise-en-scene like blue lighting to create an unsettling mood. Editing includes matching action and cuts between shots. The sequence aims to raise awareness of issues like gender inequality, catfishing, stalking, poverty, alcoholism and their impacts on relationships.
Indie Pop Genre and its Codes and ConventionsGiellianeAlthea
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Its popularity grew through small fanzines and record labels. In 1981 and 1986, the New Musical Express compilation cassettes C81 and C86 helped introduce indie pop to mainstream audiences and are seen as defining the genre in the UK.
This music video for the song "Crazy Stupid Love" by Cheryl Cole and Tinie Temper promotes the artists and takes place in an urban club environment. Shots alternate between mid and long shots of Tinie Temper walking past dancers to keep attention on Cheryl Cole as the main artist. Product placement is used to promote Dr. Dre equipment. Cheryl Cole dresses in minimal club-appropriate clothing and dances energetically to appeal to teenage fans, blending in with their energy. Fast editing keeps the audience engaged in the high-energy pop music video.
The document summarizes and analyzes the music video for "Crazy Stupid Love" by Cheryl Cole featuring Tinie Temper. It notes that the video was shot in an urban club environment to match the song's theme of crazy love. It also suggests the video was promoting Dr. Dre equipment through a long shot and the artists themselves. Fast editing and provocative dancing by Cheryl Cole were used to engage the target teenage/young adult audience.
This document provides an analysis of Troye Sivan's music video for his song "My Happy Pill". It discusses various elements of the video including its conventional music video structure, the meaning and interpretation of the song's lyrics, how the audience may connect with different aspects, the role of the record label Universal Music, and technical aspects like cinematography, editing, mise-en-scene, and representation. Overall, the analysis examines how the video brings the song's lyrics to life visually and can be interpreted in multiple ways by viewers.
Everything has changed narrative analysisMaddieTays
- The document provides biographical information about singer Taylor Swift, born in 1989, who performs country/pop music and is represented by 13Management.
- It discusses Scott Borchetta, who founded the record label Big Machine Records in 2005 and has had success signing and promoting country artists like Taylor Swift.
- The music video for Taylor Swift and Ed Sheeran's song "Everything Has Changed" tells the story of two children who develop a friendship and possible romance over the course of a school day, referencing the novel and film The Notebook.
Here are the key elements you need to cover in your visual planning:
LOCATIONS:
- Describe each location in detail and how it will be used. Include indoor and outdoor.
SHOT LIST:
- List each shot you need including location, camera angle, movement, and purpose.
STORYBOARD:
- Provide a visual representation of your shot list through a storyboard.
SCHEDULE:
- Create a schedule for your shoot including location, shots, and estimated time.
CREW BREAKDOWN:
- List the crew roles needed and who will fill each role.
EQUIPMENT LIST:
- Itemize all equipment needed including cameras, lights, audio gear
The document analyzes the music video for the song "Stop Where You Are" by British singer-songwriter Corinne Bailey Rae. It discusses how the video explores themes of class through scenes showing people from different social classes interacting. The setting of a London apartment block is used to show diversity among the residents. Camera angles, sound, mise-en-scene, and editing techniques like slow motion are employed to emphasize the singer's message of unity and highlight the experiences of marginalized groups. Screengrabs from the video provide examples of shots analyzing perspectives and relationships between characters.
The document discusses the genre of indie pop music and common characteristics of indie pop music videos. It states that indie pop originated in the UK in the 1980s from post-punk Scottish bands, and is characterized as being more melodic and less abrasive than indie rock. It outlines several typical elements of indie pop music videos, such as low-budget settings, live performances, narratives, simplicity in props/costumes, and cinematography techniques like close-ups, tilts/pans, and filters.
This document outlines a music video project created by Huda, Marc, and Valentino. They plan to build an original artist to have creative freedom and avoid restrictions. The video will follow a young man in London whose surroundings become increasingly strange and surreal. It will incorporate elements of classic surrealist paintings and imagery. Research found their target audience of teens and young adults prefer genres like pop and soul that incorporate elements of alternative soul. A production schedule is included.
The document discusses plans for a music video for the song "Crooked Smile" by J-Cole. It will tell the story of a female protagonist dealing with societal pressures and expectations of appearance. Key elements that will be included are:
1) Tracking shots of the female protagonist to show her journey of self-realization and overcoming insecurities.
2) Scenes of the protagonist wearing makeup and then wiping it off to symbolize shedding unrealistic standards.
3) Outdoor locations like a park to set the mood along with lighting and costume changes.
4) Using social media as the primary promotion method to reach their target 16+ audience dealing with similar issues.
[Challenge:Future] Life in YOUR Living Room: a Movement for Peace-Building in...Challenge:Future
The document introduces Life in Your Living Room (LiYLR), which aims to fulfill all six human needs of fulfillment through hosting gatherings in people's living rooms. It provides a 12-step guide to hosting a LiYLR event, which includes preparing the space, welcoming guests, live music performances, discussions on social projects, and an informal jam session. The goal is to inspire people through art and action on a local level and build a global community of peacebuilders. Hosts are invited to sign up and help spread this movement one living room at a time.
The document outlines plot details and ideas for two music videos - one for an electronic genre song and one for a hip hop genre song. The electronic genre video would follow a homeless man who receives a CD from a drug dealer that takes him on a trippy journey when he listens to it. Stop motion effects would be used. The hip hop video would show a group of teenagers running around town, rewound at times like another video for reference. Audience research questions are also provided to gather feedback on the ideas.
The document outlines plot details and ideas for two music videos - one for an electronic genre song and one for a hip hop genre song. The electronic genre video would follow a homeless man who receives a CD from a drug dealer that takes him on a trippy journey when he listens to it. Stop motion effects would be used. The hip hop video would show a group of teenagers running around town, rewound at times like another video for reference. Audience research questions are also provided to gather feedback on the ideas.
This music video tells a narrative story of an elephant escaping from the zoo to find "paradise." It features no performance from Coldplay apart from at the very end, as part of the storyline. Using a narrative structure allows Coldplay, as a famous band, to create a video that will encourage discussion and re-watching to follow the story. The video feels like a movie with its opening titles, showing Coldplay's commercial success and large-scale productions.
This document summarizes shots from a student's music video that demonstrate how it uses and develops conventions of real music videos. It discusses shots that: 1) link lyrics and visuals, 2) represent the artist in an "indie" way rather than how a record company would, 3) illustrate the indie music genre through nature themes, 4) include intertextual references to other media texts, 5) use camera techniques like movement and angles, 6) employ lighting techniques both day and night, 7) feature a natural environment in the mise-en-scene, 8) draw from other music videos in depicting relationships, and 9) were influenced by techniques from other indie music videos that depict outdoor parties.
This document analyzes the micro-elements of four pop music videos: Firework by Katy Perry, Bailando by Enrique Iglesias ft. Sean Paul, Shake it Off by Taylor Swift, and Adrenalina by Jennifer Lopez ft. Ricky Martin. It discusses the cinematography, sound, editing, mise-en-scene, lighting, locations, costumes, props, and facial expressions used in each video. Elements like close-ups, aerial shots, special effects, and high-key lighting are examined. The goal is to understand how these technical components help tell the story and convey the emotions of each song.
The document discusses music video concepts for two songs:
1) "Rescue Me" by bO - The concept is narrative and performance-based, following characters through a typical day as drug effects take hold. Stereotypical "chav" characters are featured in park, alleyway, house, and supermarket settings.
2) "Fly On" by Konan - The conceptual concept features a character like Alice in Wonderland starting a conga line that only she sees. Settings incorporate illusory fairy/Wonderland elements. Both concepts draw influence from other music videos and aim to convey a message. Audience research questionnaires are provided to gather feedback.
The document describes the British observational documentary series "Educating Yorkshire", which follows the daily lives of students and teachers at a secondary school in West Yorkshire. Each episode focuses on a new story or group within the school to show different aspects of school life. The documentary uses various stylistic techniques like emotional clips, hashtags, and cliffhangers between episodes to engage audiences and draw viewers back each week. It proved to be very popular, with episodes gaining millions of viewers and viral attention on social media.
This document discusses conventions used in thriller films and compares them to an opening sequence created by the author. Typical conventions include quick cuts, low lighting, shadows, and tense music. The opening of American Psycho uses zooms, over-the-shoulder shots, and classical music. The author's sequence features close-ups, a bird's eye view, and unsettling music. It takes place in a dimly-lit bathroom and uses mise-en-scene like blue lighting to create an unsettling mood. Editing includes matching action and cuts between shots. The sequence aims to raise awareness of issues like gender inequality, catfishing, stalking, poverty, alcoholism and their impacts on relationships.
Indie Pop Genre and its Codes and ConventionsGiellianeAlthea
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Its popularity grew through small fanzines and record labels. In 1981 and 1986, the New Musical Express compilation cassettes C81 and C86 helped introduce indie pop to mainstream audiences and are seen as defining the genre in the UK.
This music video for the song "Crazy Stupid Love" by Cheryl Cole and Tinie Temper promotes the artists and takes place in an urban club environment. Shots alternate between mid and long shots of Tinie Temper walking past dancers to keep attention on Cheryl Cole as the main artist. Product placement is used to promote Dr. Dre equipment. Cheryl Cole dresses in minimal club-appropriate clothing and dances energetically to appeal to teenage fans, blending in with their energy. Fast editing keeps the audience engaged in the high-energy pop music video.
The document summarizes and analyzes the music video for "Crazy Stupid Love" by Cheryl Cole featuring Tinie Temper. It notes that the video was shot in an urban club environment to match the song's theme of crazy love. It also suggests the video was promoting Dr. Dre equipment through a long shot and the artists themselves. Fast editing and provocative dancing by Cheryl Cole were used to engage the target teenage/young adult audience.
This document provides an analysis of Troye Sivan's music video for his song "My Happy Pill". It discusses various elements of the video including its conventional music video structure, the meaning and interpretation of the song's lyrics, how the audience may connect with different aspects, the role of the record label Universal Music, and technical aspects like cinematography, editing, mise-en-scene, and representation. Overall, the analysis examines how the video brings the song's lyrics to life visually and can be interpreted in multiple ways by viewers.
Everything has changed narrative analysisMaddieTays
- The document provides biographical information about singer Taylor Swift, born in 1989, who performs country/pop music and is represented by 13Management.
- It discusses Scott Borchetta, who founded the record label Big Machine Records in 2005 and has had success signing and promoting country artists like Taylor Swift.
- The music video for Taylor Swift and Ed Sheeran's song "Everything Has Changed" tells the story of two children who develop a friendship and possible romance over the course of a school day, referencing the novel and film The Notebook.
Here are the key elements you need to cover in your visual planning:
LOCATIONS:
- Describe each location in detail and how it will be used. Include indoor and outdoor.
SHOT LIST:
- List each shot you need including location, camera angle, movement, and purpose.
STORYBOARD:
- Provide a visual representation of your shot list through a storyboard.
SCHEDULE:
- Create a schedule for your shoot including location, shots, and estimated time.
CREW BREAKDOWN:
- List the crew roles needed and who will fill each role.
EQUIPMENT LIST:
- Itemize all equipment needed including cameras, lights, audio gear
The document analyzes the music video for the song "Stop Where You Are" by British singer-songwriter Corinne Bailey Rae. It discusses how the video explores themes of class through scenes showing people from different social classes interacting. The setting of a London apartment block is used to show diversity among the residents. Camera angles, sound, mise-en-scene, and editing techniques like slow motion are employed to emphasize the singer's message of unity and highlight the experiences of marginalized groups. Screengrabs from the video provide examples of shots analyzing perspectives and relationships between characters.
The document discusses the genre of indie pop music and common characteristics of indie pop music videos. It states that indie pop originated in the UK in the 1980s from post-punk Scottish bands, and is characterized as being more melodic and less abrasive than indie rock. It outlines several typical elements of indie pop music videos, such as low-budget settings, live performances, narratives, simplicity in props/costumes, and cinematography techniques like close-ups, tilts/pans, and filters.
This document outlines a music video project created by Huda, Marc, and Valentino. They plan to build an original artist to have creative freedom and avoid restrictions. The video will follow a young man in London whose surroundings become increasingly strange and surreal. It will incorporate elements of classic surrealist paintings and imagery. Research found their target audience of teens and young adults prefer genres like pop and soul that incorporate elements of alternative soul. A production schedule is included.
The document discusses plans for a music video for the song "Crooked Smile" by J-Cole. It will tell the story of a female protagonist dealing with societal pressures and expectations of appearance. Key elements that will be included are:
1) Tracking shots of the female protagonist to show her journey of self-realization and overcoming insecurities.
2) Scenes of the protagonist wearing makeup and then wiping it off to symbolize shedding unrealistic standards.
3) Outdoor locations like a park to set the mood along with lighting and costume changes.
4) Using social media as the primary promotion method to reach their target 16+ audience dealing with similar issues.
[Challenge:Future] Life in YOUR Living Room: a Movement for Peace-Building in...Challenge:Future
The document introduces Life in Your Living Room (LiYLR), which aims to fulfill all six human needs of fulfillment through hosting gatherings in people's living rooms. It provides a 12-step guide to hosting a LiYLR event, which includes preparing the space, welcoming guests, live music performances, discussions on social projects, and an informal jam session. The goal is to inspire people through art and action on a local level and build a global community of peacebuilders. Hosts are invited to sign up and help spread this movement one living room at a time.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
4. This song
makes us want
to take a hit of
life! Join Notch
for a day as he
works to fill
his Irie Meter.
100%
IRIE METER
5. With a message
like Koffee’s “Toast”
and the feel of Drake’s
“God’s Plan”, this
video will also leave
the audience more
grateful towards life.
6. Intro
Set 1 : Backlot bridge
Notch walks down the bridge
and places his headphones on.
• His Irie meter goes up to
33% as the music begins to
play.
• B roll - Shots of Clouds,
trees and scenery
• Notch’s Irie meter is at 33%
TITLES:
“OFF OF LIFE I GET HIGH” IN THE CLOUDS
“NOTCH” WITH CLOSE UP ON NOTCH
“OFF OF LIFE,
I GET HIGH”
IRIE METER
33%
Notch
7. Street Performer
Scene
Set 1 : Back lot
• Notch will come across a street performer
while on his walk. The street performer is
playing a guitar and Notch joins in while
singing the song. People begin to put money in
the hat. ( 5 hands)
• The last hand will be a Child’s. The camera
will turn around and the kid is holding cotton
candy. He/She holds candy to the sky
pretending the candy are clouds.
• The performer tries to give notch half the
money,( Performers meter goes up.)
• Notch refuses and insists that the performer
keeps it.
• Notch’s Irie Meter goes up to 50% for his good
deed.
A bitter cop interrupts :
His Irie meter is at 5%, the meter goes up when
he gives Notch & the street performer a hard
time by checking their eyes and questioning their
meter percentage. His meter goes back down
when he sees Notch is unfazed.
50%
IRIE METER
8. Studio Scene
Set 2 : Sound Stage
• Notch shows up to his studio
session and records his song “Off
of Life, I get High”
• Purple, green, and yellow lighting
is on Notch
• Transition to performance scene:
Offscreen hand pulls the mic stand
away from Notch, then hands him
a handheld mic.
• Notch’s meter continues to go up
as he sings the song
• Smoke then starts to surround
Notch
95%
IRIE METER
9. Performance
Scene
Set 2: Sound Stage
• Notch will perform the song along side a
guitarist and drummer (The Street
Performers). Here he will show off his
live performance skills.
• This will be used for the main
performance scene and will cut in and out
during the story scenes.
• Purple, green, and yellow lighting
surrounds Notch.
• Towards the end Notch’s meter
finally hits 100% and start
blinking. Thicker smoke begins
to surround him.
100%
IRIE METER
10. Outro
Same scene as the intro
except notch is walking
away with the sky colorful
and beautiful. This would
be filmed at daybreak.
100%
IRIE METER
IRIE METER
100%
11.
12. 1. I get high, I get high, I get high, off of life
2. I get high, off of life, I get high, off of life,
3. I get high, so high, off of life
4. I get high, I get high
1st Chorus
1. Everyday off of life I get high
2. so high that I can kiss the sky
3. heads in the clouds, and I don’t know why
4. but you can tell by the look in my eyes
5. that everyday, I get high
6. so high that I can kiss the sky
7. my heads in the clouds, and I don’t know why
8. but you can tell by the look in my eyes
Bridge
Notch puts headphones on and
the music starts
Titles roll in as Notch is walking
Titles exit when Notch sees the street
performers
When the music starts, Notch’s Irie
Meter goes up to 33%
Notch notices street performers,
takes his headphones off and decides
to join them
While Notch is performing
with the street performers,
his Irie Meter goes up to 40% Cutting between the street performance and
hands putting money in the hat
Street
The street performers try to offer Notch
part of the money but he says no
When Notch turns down the money, his
Irie Meter goes up to 50%
13. 1st Verse
1. you look inside my eyes you’ll never that its red
2. but I don’t have a reason to lie,
3. contrary to your beliefs and whatever you think
4. I only get high off of life
5. addicted to the things that come naturally
6. I couldn’t kick the habit, if I tried
7. the skies know and I know
8. it’s the only thing that gets me by
2nd Chorus
2nd Verse
1. I look at world thru the eyes of a child
2. that’s one way for me Feel high
3. to wake up every morning to see another sunrise
4. that’s enough to make me feel so high
5. even when the rain drops from the sky
6. I don’t feel low because I know it gives life
7. don’t you know that there’s an endless supply
8. it’s a drug that cannot be prescribe
Cop shows up to tell them that they’re
too “high” and points to Notch’s Irie
Meter.
Cop’s Irie Meter is at 5% and
goes up when he gives the boys
a hard time, and it goes back
down to 2% when he notices the
boys are not phased by the cop
confronts them
Cut to Studio
Cut to child on street
Pan up to sun for brightness,
transform into a light in the studio and
pull away to show Notch recording
Small hand comes into frame
and drops change into the hat
Camera pans from hat to child’s smiling
face holding cotton candy
Kid’s hands go up to dance and shift
focuses from cotton candy, to clouds, and
clouds transform into the fog in the studio
Cut to Studio
Begin on-camera
transformation from
“Studio” to “Performance”
Notch’s Irie Meter goes
up to 95% just from the
recording session
14. 3rd Chorus
Bridge
1. you can tell by the looks in my eyes
2. Everyday off of life I get high
3. cause I know why you should take a try
4. to find a way to get high
4th Chorus:
Outro vamp 1
1. Off of life I get high, Off of life I get high
2. Off of life I get high, high , get so high, off of life
3. Off of life I get high, high , get so high, off of life
4. every single day I get high
Notch’s Irie Meter hits 100% when
he’s performing and the meter starts
blinking and thicker smoke that is
purple/green/yellow starts to
envelop Notch
Performance in full effect
Bridge
Notch walks off with his
headphones on, into the
sunset
15. Differentiating
Factor
Irie: Jamaican slang meaning nice, good, or pleasing
Complimenting the fact that the song goes against
stereotypes of islanders smoking, our video follows a
journey of being high on life in a day of Notch’s life,
represented by the “Irie Meter,” showing that we
don’t need drugs to get high, we just need positivity.
100%
IRIE METER
16. Notch
•Notch is an independent Reggae
musician
•2-3 projects listed
•This video should recapture Notch’s
veteran fans , while still giving the
new generation room to add in. The
video is a “natural vibe” and appeals
to the mass, giving the potential to
be an anthem.
17. Marketing
Psychographics
Personality:
free spirited, caring, truthful
Attitudes:
kind soul, happy, grateful
Values:
family, stability, love
Interests/hobbies:
Outdoor activities, family bonding, music
lover
Lifestyles:
Caribbean, carefree, urban
Behavior:
healthy, active, faithful
Marketing Outlets:
Social media :
Instagram
Twitter
Facebook
Tik Tok
Marketing Styles:
Memes
Promo Posts
Hashtag Challenges
20. Team Members
Name E-mail
Phone
Number Duties
Lindsey Cass
(Team Captain) LYCass@student.fullsail.edu 914-400-4445
Schedule Meetings,
Edit and Review
Jaci Tompkins jatompkins@student.fullsail.edu 912-463-2057
Creative Direction
Joanna Lopes JMSantoslopes@student.fullsail.edu 407-722-9082
Creative Direction
Ashley Woolcock
AKWoolcock@student.fullsail.edu
786-564-8690
Creative Direction
21. References
• Music Consumer Insight Report 2018. (2018). Retrieved December 15, 2019, from
https://www.ifpi.org/downloads/music-consumer-insight-report-2018.pdf.
• Nast, C. (2017, February 1). Reggae by the Numbers: Google Searches Around the
World. Retrieved December 15, 2019, from https://www.vogue.com/article/google-
news-lab-search-data-reggae.
• Notch Online. (n.d.). Retrieved December 15, 2019, from https://
www.instagram.com/notchonline/followers/.
• Share of Reggaeton listeners in Colombia by age group 2017. (2019, June 19).
Retrieved December 15, 2019, from https://www.statista.com/statistics/828213/
share-individuals-listening-reggaeton-colombia-age-group/.
• Watson, A. (2019, June 27). Favorite music genres among consumers by age group in
the U.S. 2018. Retrieved December 15, 2019, from https://www.statista.com/
statistics/253915/favorite-music-genres-in-the-us/.
• West, C. (2019, September 26). Social media demographics to drive your brand's
online presence. Retrieved December 15, 2019, from https://sproutsocial.com/
insights/new-social-media-demographics/#Instagram.
• Zoomph :). (n.d.). @notchonline's Twitter Audience Analytics: Zoomph. Retrieved
December 15, 2019, from https://zoomph.com/twitter-followers-profile/notchonline/.