A way to think about sharing information with others, so they value and understand your efforts.

1. copyright Juice, Inc. 2015
Treat data like a gift
A Juice webinar

2. copyright Juice, Inc. 2015
we know packaging triggers emotion

3. copyright Juice, Inc. 2015
attractive, joyful; but poor gift wrapping

4. copyright Juice, Inc. 2015
Color has Meaning

5. copyright Juice, Inc. 2015
no purpose on how color is used

6. copyright Juice, Inc. 2015
Categorical
Lots of contrast between each
adjacent color
Sequential
Colors can be ordered from low to high
Diverging
Two sequential schemes extended out
from a critical midpoint value
http://colorbrewer2.org/
Low
Low
High
High
Use Color Purposefully
http://www.juiceanalytics.com/design-principles/limit-colors/

7. copyright Juice, Inc. 2015
Sequential Colors
Colors can be ordered from low to high

8. copyright Juice, Inc. 2015
Diverging Colors
Two sequential schemes extended out from a critical midpoint value

9. copyright Juice, Inc. 2015
Welcome, And
REPORT PARAMETERS
campaign:
Thirst Crush
start date:
1/1/10
end date:
5/30/10
brand:
Gatorade
Total Visits
Player Impressions
35.9k
35.9k
Awareness
Engagement
Viral
33.4k
Unique Visitors
Total Interactions -
Mouse Over
35.9k
Average Engagement
Time Spent in Player
per Unique Visitor
12m 15s
Total Player Placements
222
Levels of Virility
16
POEs | trends
13.5k
9.73k
12.7k
Feb March April MayJan
0
10
20
30
40
50
60
0
Earned
What are the Trends for Unique Visitors fo
What is the Paid-Owned-Earned Split for Unique
3
M
daily | monthly | cummulative
Totals | POE bFacebook | Audience Detail
What are the Demographics for Unique Visitors fo
Welcome, And
REPORT PARAMETERS
campaign:
Thirst Crush
start date:
1/1/10
end date:
5/30/10
brand:
Gatorade
Total Visits
Player Impressions
35.9k
35.9k
Awareness
Engagement
Viral
33.4k
Unique Visitors
Total Interactions -
Mouse Over
35.9k
Average Engagement
Time Spent in Player
per Unique Visitor
12m 15s
Total Player Placements
222
Levels of Virility
16
POEs | trends
13.5k
9.73k
12.7k
Feb March April MayJan
0
10
20
30
40
50
60
0
Earned
What are the Trends for Unique Visitors fo
What is the Paid-Owned-Earned Split for Unique
3
M
daily | monthly | cummulative
Totals | POE bFacebook | Audience Detail
What are the Demographics for Unique Visitors fo
G E N D E R A G E
Feb March April MayJan
0
10
20
30
40
50
60
POE:
Owned!
What are the Trends for Unique Visitors for ow
M
Totals | POE bFacebook | Audience Detail
What are the Demographics for Unique Visitors for ow
Total Visits
Player Impressions
10.2k
12.3k
Awareness
Engagement
Viral
9.73k
Unique Visitors
Total Interactions -
Mouse Over
12.3k
Average Engagement
Time Spent in Player
per Unique Visitor
15m 03s
Total Player Placements
3
Levels of Virility
2
POEs | trends
A G E
Categorical Colors
show focus; offer context

10. copyright Juice, Inc. 2015
Typeface
sometimes fonts speak more than you realize

11. copyright Juice, Inc. 2015

12. copyright Juice, Inc. 2015
h!h
Serif
Sans serif

13. copyright Juice, Inc. 2015
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
History of Medicine
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam,
Simple Font Framework

14. copyright Juice, Inc. 2015
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
History of Medicine
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam,
Body Text
Clean readable text,
50-80% of your text will
look like this.
• 10-16pt
• Arial or Georgia

15. copyright Juice, Inc. 2015
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
History of Medicine
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam,
Header
Use to separate and name
sections
• 150%-200% of body

16. copyright Juice, Inc. 2015
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
History of Medicine
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam,
Notes
Additional things a user
should be aware of • 85% of body
• Lower contrast

17. copyright Juice, Inc. 2015
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
History of Medicine
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam,
Emphasis
Draw the eye to
key points
• Same size as body
• High-impact color/bold/italic

18. copyright Juice, Inc. 2015
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
History of Medicine
Lorem ipsum dolor sit amet, consectetur
adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam,

19. copyright Juice, Inc. 2015
Applying Text
Give them something to read

20. copyright Juice, Inc. 2015
A gift with no name

21. copyright Juice, Inc. 2015
Titles, Subtitles, Questions, Labels

22. copyright Juice, Inc. 2015
Before and After

23. copyright Juice, Inc. 2015
Before and After

24. copyright Juice, Inc. 2015
Before and After

25. copyright Juice, Inc. 2015
Before and After

26. copyright Juice, Inc. 2015
Research report
Internal
External
Static
summary
Interactive
application
Target audience...
Delivered as...
Reporting
Dashboards
Data products
Interactive, web-based solutions
sold independently or delivered
as part of another product
Web based
Feature-rich
Solve specific
problems
Where are we going?

27. TM
Who is Juice?
Recognized thought leaderFocus on the end user
We work with great companies!

28. copyright Juice, Inc. 2015
Data Presentation Resources
free, no registration required

29. copyright Juice, Inc. 2015
info@juiceanalytics.com
Twitter: juiceanalytics
Linkedin: linkedin.com/company/juiceanalytics