Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

10 chart and slide design tips for better reports

738 views

Published on

A few basic ideas on how to improve data communication in charts and slides.

Published in: Data & Analytics

10 chart and slide design tips for better reports

  1. 1. 10 Chart and Slide Design Tips for better Reports and Data Presentations Juice, Inc. copyright 2016
  2. 2. 1. Understand how people interpret radials.
  3. 3. 1. Understand how people interpret radials.
  4. 4. copyright Juice, Inc 2015http://www.excelcharts.com/blog/optimal-number-categories-pie-chart/ 2. When to use a Pie Chart. (Hardly ever)
  5. 5. http://www.fusion41.com/visuals/ 3. Rarely use 3D charts. http://www.juiceanalytics.com/design-principles/rarely-use-3d Does 3D add or take-away From the information being shared?
  6. 6. Images courtesy ofTim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink 4. Reduce Chart Junk. remove  chart  elements  that  are  decora/ve  or  ornamental  
  7. 7. Images courtesy ofTim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink 4. Reduce Chart Junk.
  8. 8. Images courtesy ofTim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink 5. Increase Data to Ink Ratio. (make every pixel tell a story about your data)
  9. 9. Images courtesy ofTim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink 5. Increase Data to Ink Ratio.
  10. 10. Images courtesy ofTim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink 5. Increase Data to Ink Ratio.
  11. 11. Images courtesy ofTim Bray: http://www.tbray.org/ongoing/When/200x/2003/03/13/Data-Ink Help your audience focus on the most important items. Edward Tufte introduced the concept of data-ink in his 1983 classic The Visual Display of Quantitative Information. Tufte asserts that in displaying data we should remove all non-data-ink and redundant data-ink, within reason, to increase the data-ink-ratio and create a sound graphical design. Only have items on your charts that add to your audience’s understanding.
  12. 12. Chart Junk and Data to Ink apply to tables as well.
  13. 13. Remove the ornamental elements.
  14. 14. Make horizontal tracking easier by breaking up data.
  15. 15. Display the fewest amount of numbers needed
  16. 16. Serif Sans-serif Georgia Arial / Helvetica hh Serif Verdana / Tahoma Times New Roman Palatino Trebuchet 6. Spend time on Typeface
  17. 17. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Simple Font Framework http://www.juiceanalytics.com/writing/simple-font-framework
  18. 18. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Body Text Clean readable text, 50-80% of your text will look like this. • 10-16pt • Arial or Georgia
  19. 19. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Header Use to separate and name sections • 150%-200% of body
  20. 20. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Notes Additional things a user should be aware of • 85% of body • Lower contrast
  21. 21. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Emphasis Draw the eye to key points • Same size as body • High-impact color/bold/italic
  22. 22. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Emphasis Draw the eye to key points • Same size as body • High-impact color/bold/italic
  23. 23. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
  24. 24. Categorical Lots of contrast between each adjacent color Sequential Colors can be ordered from low to high Diverging Two sequential schemes extended out from a critical midpoint value http://colorbrewer2.org/ Low Low High High 7. Color has Meaning http://www.juiceanalytics.com/design-principles/limit-colors/
  25. 25. Sequential Colors can be ordered from low to high
  26. 26. Diverging Two sequential schemes extended out from a critical midpoint value
  27. 27. Categorical Lots of contrast between each adjacent color
  28. 28. 7a. Use Contrast Note the focused color (orange) vs. the unselected
  29. 29. copyright Juice, Inc 2015 8. Avoid Using Dual Axes Charts
  30. 30. copyright Juice, Inc 2015 8. Avoid Using Dual Axes Charts A more detailed explanation http://www.perceptualedge.com/articles/visual_business_intelligence/dual-scaled_axes.pdf if it is your only choice, nothing but lines should be used to display values in graphs with dual-scaled axes, because only lines focus attention on the overall pattern formed by the values and comparisons of those patterns. S. Few
  31. 31. copyright Juice, Inc 2015 9. Consider Slope Graphs as Chart Option This is an example of Edward Tufte’s use of a slope graph with disease data. More detailed explanation of Slopegraphs http://www.perceptualedge.com/articles/ visual_business_intelligence/ displaying_change_between_two_points _in_time.pdf
  32. 32. copyright Juice, Inc 2015 9. Consider Slope Graphs as Chart Option Slopegraphs in Excel - http://peltiertech.com/slope-graphs-in-excel/
  33. 33. copyright Juice, Inc 2015 10. Use Common Language http://www.juiceanalytics.com/design-principles/use-common-language/
  34. 34. copyright Juice, Inc 2015 Here are some additional resources for chart templates and chart design tips. http://peltiertech.com/ - A good source of chart templates and Excel chart tips. www.excelcharts.com - a good source of Excel tips. http://www.juiceanalytics.com/design-principles/ - a list of design principles to consider when sharing information. Data Fluency Book - http://www.juiceanalytics.com/data-fluency/ http://lifehacker.com/5909501/how-to-choose-the-best-chart-for your-data - Some more details on how to select the optimal chart. A quick test on how well you create charts. http://www.perceptualedge.com/files/GraphDesignIQ.html Additional Charting and Presentation Resources
  35. 35. Thank you! juiceanalytics.com @juiceanalytics info@juiceanalytics.com Juice, Inc. copyright 2016

×