1.
DOMINO’S SUCCESS STORY
Gamification in Recruitment

2.
Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

3.
Domino’s Success Story
• Domino’s Pizza Mogul
game may seem like a
way for customers to
earn money and have
fun dreaming up pizza
ideas.

4.
Domino’s Success Story
• But it’s also a way for
the company to build
brand awareness so
that when a young
person is looking for a
job, he or she will
think of Domino’s as a
potentially fun place
to work.

5.
Domino’s Success Story
• The Pizza Mogul game
has users create and
name their own ideas
for pizzas and
toppings, and then for
every item sold, they
get certain monetary
rewards.

6.
Domino’s Success Story
• This also shows
potential job
candidates that the
company is
innovative, creative,
fun, and game for new
ideas in the
workplace.

7.
Domino’s Success Story
• According to Forbes
Magazine, the results
have been impressive.
“Domino’s digital
platforms comprise 30%
of sales in the U.S.; in
April it reached the $1
billion milestone in
online sales.”

8.
Domino’s Success Story
• Both mobile apps – for the
iPhone and Android – are
in the top 15 in lifestyle
rankings with the iTunes
store and on Google Play.
The Android app
generated more than
140,000 downloads in its
first two weeks after being
released.