Transmedia is using multiple platforms like print, TV, digital screens, web and apps to create unique interactive experiences for consumers around a story. It allows for creating synergies by surrounding people with rich experiences across different touchpoints. While not a new concept, tools like social media have transformed how transmedia is implemented today. Examples include the Muppets using Google+, Obama's presidential campaign, and Marvel comic franchises across mediums. For brands and stories, transmedia can help differentiate and engage audiences where they are across different channels if done effectively.

1. What the heck is Transmedia?
Stéphanie Baron
Jezam Interactive

2. Much like social media,
Transmedia has
become quite the …
buzzword lately.

3. What Transmedia is not…

4. Transmedia is not…
… a communication agency based in Transylvania.
Which, actually, would have crazy business potential considering the success
of those vampire franchises.

5. Transmedia is not…
… a TV network made for
and by transexuals, even
though we all recognize the
greatness of Felicity
Huffman.

6. Transmedia is not…
…just making up a story and
distributing it on multiple
platforms – that’s copy-paste.
Stories are necessary but
they are not the end product.
Take a look at Henry Jenkins’
work to get more details.

7. Transmedia is…
…using multiple platforms (print, TV, digital
touch-screens, web, iOS apps, etc.) to create
unique experiences.
Doing transmedia allows us to create real
synergies and surround consumers with rich
interactive experiences.

8. So, is it new?
Not really... However, web 2.0 and mobile
apps have radically transformed the way
we do transmedia.

9. A few great examples….

10. Muppets on G+

11. Obama
References:
•Janae Duane’s YouTube video
•See a full analysis of Obama’s campaign here

12. Marvel

13. Do you need to engage in
Transmedia?
• Do you have a story to tell?
• Do you try to differentiate yourself from the
competition?
• Do you have a brand? An image?
…. Then yes, you need to start thinking transmedia

14. Where your clients are…
From Jason Thibeault’s blog

15. You need to
change
paradigms
From Faris Yakob’s blog