SlideShare a Scribd company logo
Transformeer output naar
   klantcommunicatie
Knoppen
Klant
Kanaal
Klantcommunicatie
Postkamer
IT afdeling
Business
Organisatie
CRM & Communicatie
Customers
Actief & passief
multichannelen
Boodschap
Kanaal
Brand
Customers
Kanaal
CCM is about improved quality



     message +
  channel + brand
         =
  content + layout
Klant
CCM is about short time-to-market




  communication
     profiles:
rules & preferences
CCM is about cost reduction




integrated legacy
      output
Knoppen
CCM is about



putting the business
  in control over
      customer
  communications

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Transformeer output naar klant communicatie

Editor's Notes

  1. CRM is de oplossing. Je zou het probleem van al die lijntjes op kunnen lossen met service orientatie.