One of the main reasons why companies need to translate is to sell their products to customers in other countries, which is why there is a lot of marketing content to translate. It's a very visible area and sales results are expected, so we need to understand what's expected of us as translators.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
An idea collected from different sources in internet and hush-puppies website for creation of a creative brief which helps in product promotion and advertisement....
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
An idea collected from different sources in internet and hush-puppies website for creation of a creative brief which helps in product promotion and advertisement....
A look at what performance based marketing is all about and how real estate giants can leverage digital going forward. Here's Aji Issac Mathew's, CEO of TechShu, presentation from Digital Success for Real Estate event in Kolkata.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
One of the main reasons why companies need to translate is to sell their products to customers in other countries, which is why there is a lot of marketing content to translate. It's a very visible area and sales results are expected, so we need to understand what's expected of us as translators. This session will review what can be classified as marketing translation, what is transcreation, and what you need in order to do a successful transcreation job. The stages in a transcreation project, along with possible challenges and solutions, will also be discussed.
A look at what performance based marketing is all about and how real estate giants can leverage digital going forward. Here's Aji Issac Mathew's, CEO of TechShu, presentation from Digital Success for Real Estate event in Kolkata.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way.
We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience.
- Promotion
- Merchandise
- Rural Marketing
- Direct marketing
- Awareness Campaign
- In-shop Activation
- Lead Generation Program
- Registration Management
- Road Shows
- Activations in Malls, Residential Societies
For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com.
For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in
One of the main reasons why companies need to translate is to sell their products to customers in other countries, which is why there is a lot of marketing content to translate. It's a very visible area and sales results are expected, so we need to understand what's expected of us as translators. This session will review what can be classified as marketing translation, what is transcreation, and what you need in order to do a successful transcreation job. The stages in a transcreation project, along with possible challenges and solutions, will also be discussed.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
Innovative Ways to do Highly Successful Paid Content Distribution #CMWorldChad Pollitt
*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work.
The era of “build it and they will come” is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decade’s PPC and display.
The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content.
This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success.
It will also define and identify today’s variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success.
Attendees of this session will leave knowing:
-The types of paid media
-Why paid media should be an integrated part of most content -marketing programs
-How other companies have been innovative and successful using paid media
-How to budget for top-funnel paid media
-Top tips for success with paid media
-The future of paid media
Phoenix Design Week: User Journeys for Damn Good Digital DesignRebekah Baggs
Designing holistic digital experiences that delight our users and meet our organizational objectives isn't easy, but it's not impossible. User journeys can help.
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
How to create a brand that takes your platform and pitching game to the next ...Kash Bhattacharya
You tell great stories. Have good ideas for content. You are pretty damn good at taking photographs. Also good at the boring important stuff like SEO. Good news is you’ve won half your battle. However, when it comes to pitching and presenting your ideas, you always seem to struggle.
There are so many ridiculously talented writers and bloggers out there-Why should brands work with you? Sounds like you. Then this presentation is for you.
Note-I presented this at the recent Traverse 21 conference in
Palma. If you have any questions re the talk or thoughts, drop me a line kash@biudgettraveller.org
How to SmoothLEE Transcreate Global Content to LocalPickensg
"That won't work here" is one of the biggest roadblocks Regional and Global initiatives face. But what if there was an equation and a leadership mindset that could help you remove some of those roadblocks by building affiliative programs that are improve effectiveness of the central creative brand idea with enhanced local relevancy
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
Marc Loveridge's presentation to eMarketing students at UWA.
Citizen Marketing
Your brand is only what people say it is
Listening, Talking, Supporting & Embracing
TIPS FOR ON STAGE PRESENTATION FOR EXECUTIVES AND PROFESSIONALSZAINI ABDUL WAHAB
TIPS SHARED BASED ON MY EXPERIENCES PRESENTING ON STAGE AND REFERENCES FROM OTHER TIPS IN VARIOUS ONLINE MATERIALS.
CUSTOMIZED TO FOCUS ON YOUNG AND FUTURE EXECUTIVES AND PROFESSIONALS
BizBash Elevate: The New Rules of Social Media Reb Carlson
Presentation accompanying a workshop I presented at BizBash's Elevate NYC 2015 Conference. I review the current social media landspace and provided a methodology to creative social media strategy for live events.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3. @gablemoine #HLAtranscreation
C’est tout ce que j’aime
Ich liebe es
Ninaipenda
вот что я люблю
işte bunu seviyorum
Me encanta
我就喜欢
我就喜歡
love ko to
أحبـ`ـه أنا
Amo muito tudo isso
I'm lovin' it
http://www.lexiophiles.com/english/im-lovin-it-slogans-around-the-world
7. @gablemoine #HLAtranscreation
Atlanta Business Chronicle http://www.bizjournals.com/atlanta/news/2014/06/10/coca-cola-boosting-share-a-coke-campaign-in-u-s.html
Call to action =>
expected reaction
Emotions are engaged
12. @gablemoine #HLAtranscreation
McCarthy, Jerome E. (1960). Basic Marketing.A Managerial Approach. Homewood, IL: Richard D. Irwin
Target
Market
PRODUCT PLACE
PRICE PROMOTION
THE MARKETING MIX
13. @gablemoine #HLAtranscreation
Booms, B. & Bitner, M. J. (1981). Marketing Strategies and Organizational Structures for Service Firms
Target
Market
PRODUCT PLACE
PRICE PROMOTION
PEOPLE
PHYSICAL
EVIDENCE
PROCESSES
THE MARKETING MIX
SERVICES
If the target market
changes, everything else
changes, not just
promotion
(communication)
20. @gablemoine #HLAtranscreation
Background / Overview:
America received her wings in 1996, when “bulls balls” were
introduced to the beverage industry. Red Bull focuses on bringing
dynamic energy to all realms of life, let it be Nascar, extreme sports,
study habits, etc. In that, Red Bull created a niche market based
around “energy enhancing beverages.” With its “wing enabling
powers,” Red Bull is considered a “youthful drink” that speaks solely
to the youth...until now.
What is the objective, the purpose of the ad?
To expand Red Bull into the older adult market as a beverage that
can give them the focus needed to tackle their deepest desires.
Target audience: who are we talking to? What do we know about
them that can help us (insight)?
Middle-aged men and women reaching the “midlife crisis” aspect
of their lives. They are in need of an internal change and lack the
motivation and direction to make it happen. They feel they have
wasted away their lives and fear only doom lies ahead.
What’s the single most important thing to say? What is the big idea?
Get your balls back.
What are the supporting rational and emotional ‘reasons to believe
and buy?’
Red Bull increases performance, increases concentration and
reaction speed, improves vigilance, stimulates motivation, and
makes you feel more energetic and thus improves your overall
well-being. About 5%-12% of middle-aged people experience a
midlife crisis. They have fears and anxieties about growing older,
and are willing to try new and adventurous things to reach a sense
of internal stability in their lives.
Red Bull
Red Bull didn’t give us wings to fly; it grabbed us by the jugulars and sent us soaring.
They need to
prove it!
25. @gablemoine #HLAtranscreation
Translation is about
the ability to understand
someone else’s language.
Transcreation is about
the ability to write
in your own.
2011 www.mothertongue.com
#2 takeaway
27. @gablemoine #HLAtranscreation
Pre-production Production Post-production
THETRANSCREATION PROCESS
•Client interview
•Brief creation
•Clarification
•Project instructions
•Style guide
•Translation
•Revision
•Proofreading
•Client review
•Change
implementation• TRANSCREATION
Transcreation => an additional step
in translation, in addition to pre- and
post-production stages, to check
that the reaction is the intended one
31. @gablemoine #HLAtranscreation
1, Not meeting client expectations
=> Shape them w/questions
2. Lack of internal communication
3. Previous experience with
translation of a client
32. @gablemoine #HLAtranscreation
CONCLUSIONS
Ray, R. and Kelly, N. (2010) Reaching New Markets throughTranscreation. Common Sense Advisory, Inc.
• Similar to copywriting
• Marketing & target culture knowledge -
talented writer
• The brief is critical
• Pre- and post-production
• Team communication, including client
• Little room for automation or MT