One of the main reasons why companies need to translate is to sell their products to customers in other countries, which is why there is a lot of marketing content to translate. It's a very visible area and sales results are expected, so we need to understand what's expected of us as translators. This session will review what can be classified as marketing translation, what is transcreation, and what you need in order to do a successful transcreation job. The stages in a transcreation project, along with possible challenges and solutions, will also be discussed.
Personal Care 2009 US Competitor Cost Structures - Fact sheetKline and Company
Personal Care:
U.S. Competitor Cost Structures 2009
For every dollar earned in 2008 in C&T sales, an
average of 51¢ is spent on marketing, 30¢ is spent on
producing the goods, 7¢ on R&D and administration,
and 12¢ are kept as profits.
One of the main reasons why companies need to translate is to sell their products to customers in other countries, which is why there is a lot of marketing content to translate. It's a very visible area and sales results are expected, so we need to understand what's expected of us as translators. This session will review what can be classified as marketing translation, what is transcreation, and what you need in order to do a successful transcreation job. The stages in a transcreation project, along with possible challenges and solutions, will also be discussed.
One of the main reasons why companies need to translate is to sell their products to customers in other countries, which is why there is a lot of marketing content to translate. It's a very visible area and sales results are expected, so we need to understand what's expected of us as translators.
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
Phoenix Design Week: User Journeys for Damn Good Digital DesignRebekah Baggs
Designing holistic digital experiences that delight our users and meet our organizational objectives isn't easy, but it's not impossible. User journeys can help.
Personal Care 2009 US Competitor Cost Structures - Fact sheetKline and Company
Personal Care:
U.S. Competitor Cost Structures 2009
For every dollar earned in 2008 in C&T sales, an
average of 51¢ is spent on marketing, 30¢ is spent on
producing the goods, 7¢ on R&D and administration,
and 12¢ are kept as profits.
One of the main reasons why companies need to translate is to sell their products to customers in other countries, which is why there is a lot of marketing content to translate. It's a very visible area and sales results are expected, so we need to understand what's expected of us as translators. This session will review what can be classified as marketing translation, what is transcreation, and what you need in order to do a successful transcreation job. The stages in a transcreation project, along with possible challenges and solutions, will also be discussed.
One of the main reasons why companies need to translate is to sell their products to customers in other countries, which is why there is a lot of marketing content to translate. It's a very visible area and sales results are expected, so we need to understand what's expected of us as translators.
Converting Your Crowd for Culture Days, National Arts CongressLiesl Barrell
Intro to landing pages for improved conversion in arts & culture organizations.
Includes updates to "Lay of the Landing" previously published on Slideshare.
Presented by Liesl Barrell
Culture Days National Arts Congress
May 23, 2014
Phoenix Design Week: User Journeys for Damn Good Digital DesignRebekah Baggs
Designing holistic digital experiences that delight our users and meet our organizational objectives isn't easy, but it's not impossible. User journeys can help.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
BizBash Elevate: The New Rules of Social Media Reb Carlson
Presentation accompanying a workshop I presented at BizBash's Elevate NYC 2015 Conference. I review the current social media landspace and provided a methodology to creative social media strategy for live events.
How to SmoothLEE Transcreate Global Content to LocalPickensg
"That won't work here" is one of the biggest roadblocks Regional and Global initiatives face. But what if there was an equation and a leadership mindset that could help you remove some of those roadblocks by building affiliative programs that are improve effectiveness of the central creative brand idea with enhanced local relevancy
How to create a brand that takes your platform and pitching game to the next ...Kash Bhattacharya
You tell great stories. Have good ideas for content. You are pretty damn good at taking photographs. Also good at the boring important stuff like SEO. Good news is you’ve won half your battle. However, when it comes to pitching and presenting your ideas, you always seem to struggle.
There are so many ridiculously talented writers and bloggers out there-Why should brands work with you? Sounds like you. Then this presentation is for you.
Note-I presented this at the recent Traverse 21 conference in
Palma. If you have any questions re the talk or thoughts, drop me a line kash@biudgettraveller.org
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Personal Branding for Freelance Translators and InterpretersMartina Eco
Slides for the presentation delivered at the London Language Show on 14 October 2017, focussing on personal branding for freelance translators and interpreters.
In the practical environment in which kids have grown up, public speaking is a necessary skill to have. For personality development training, visit - https://bit.ly/2JpPnHA
Redefining Realness for Brands on TwitterJohn Colucci
When a brand makes a mistake on Twitter, people rejoice in a poor social media manager’s plight. You’re likely familiar with flubs like DiGiorno's unfortunate misunderstanding of a hashtag, US Airways' accidental photo essay, the American Red Cross’s beer-filled camping trip or Chrysler’s angst against Detroit drivers. Fear about messing up or worrying too much what followers think makes brands less creative. Yes, a brand can get right up to the line without crossing it. They can jump onto a trending topic and nail it.
CPG brands like Denny's and even media brands like Mashable and Engadget get sassy on the daily, converting haters and trolls into life-long brand advocates in the process – and having fun, too. This panel will offer simple, uncomplicated advice to help brands stay smart and creative. And if they do mess up, we’ll talk about how they can bounce back with class, without soiling their pants in the process.
Lean Change Management - DareFest 2014Jason Little
Is Lean Change Management a framework? method? model? process? This talk was presented at DareFest 2014 in Antwerp, Belgium. Learn how to incremental change your organization without scaring the crap out of everyone.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
BizBash Elevate: The New Rules of Social Media Reb Carlson
Presentation accompanying a workshop I presented at BizBash's Elevate NYC 2015 Conference. I review the current social media landspace and provided a methodology to creative social media strategy for live events.
How to SmoothLEE Transcreate Global Content to LocalPickensg
"That won't work here" is one of the biggest roadblocks Regional and Global initiatives face. But what if there was an equation and a leadership mindset that could help you remove some of those roadblocks by building affiliative programs that are improve effectiveness of the central creative brand idea with enhanced local relevancy
How to create a brand that takes your platform and pitching game to the next ...Kash Bhattacharya
You tell great stories. Have good ideas for content. You are pretty damn good at taking photographs. Also good at the boring important stuff like SEO. Good news is you’ve won half your battle. However, when it comes to pitching and presenting your ideas, you always seem to struggle.
There are so many ridiculously talented writers and bloggers out there-Why should brands work with you? Sounds like you. Then this presentation is for you.
Note-I presented this at the recent Traverse 21 conference in
Palma. If you have any questions re the talk or thoughts, drop me a line kash@biudgettraveller.org
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Personal Branding for Freelance Translators and InterpretersMartina Eco
Slides for the presentation delivered at the London Language Show on 14 October 2017, focussing on personal branding for freelance translators and interpreters.
In the practical environment in which kids have grown up, public speaking is a necessary skill to have. For personality development training, visit - https://bit.ly/2JpPnHA
Redefining Realness for Brands on TwitterJohn Colucci
When a brand makes a mistake on Twitter, people rejoice in a poor social media manager’s plight. You’re likely familiar with flubs like DiGiorno's unfortunate misunderstanding of a hashtag, US Airways' accidental photo essay, the American Red Cross’s beer-filled camping trip or Chrysler’s angst against Detroit drivers. Fear about messing up or worrying too much what followers think makes brands less creative. Yes, a brand can get right up to the line without crossing it. They can jump onto a trending topic and nail it.
CPG brands like Denny's and even media brands like Mashable and Engadget get sassy on the daily, converting haters and trolls into life-long brand advocates in the process – and having fun, too. This panel will offer simple, uncomplicated advice to help brands stay smart and creative. And if they do mess up, we’ll talk about how they can bounce back with class, without soiling their pants in the process.
Lean Change Management - DareFest 2014Jason Little
Is Lean Change Management a framework? method? model? process? This talk was presented at DareFest 2014 in Antwerp, Belgium. Learn how to incremental change your organization without scaring the crap out of everyone.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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3. @gablemoine #HLAtranscreation
C’est tout ce que j’aime
Ich liebe es
Ninaipenda
вот что я люблю
işte bunu seviyorum
Me encanta
我就喜欢
我就喜歡
love ko to
أحبـ`ـه أنا
Amo muito tudo isso
I'm lovin' it
http://www.lexiophiles.com/english/im-lovin-it-slogans-around-the-world
7. @gablemoine #HLAtranscreation
Atlanta Business Chronicle http://www.bizjournals.com/atlanta/news/2014/06/10/coca-cola-boosting-share-a-coke-campaign-in-u-s.html
Call to action =>
expected reaction
Emotions are engaged
12. @gablemoine #HLAtranscreation
McCarthy, Jerome E. (1960). Basic Marketing.A Managerial Approach. Homewood, IL: Richard D. Irwin
Target
Market
PRODUCT PLACE
PRICE PROMOTION
THE MARKETING MIX
13. @gablemoine #HLAtranscreation
Booms, B. & Bitner, M. J. (1981). Marketing Strategies and Organizational Structures for Service Firms
Target
Market
PRODUCT PLACE
PRICE PROMOTION
PEOPLE
PHYSICAL
EVIDENCE
PROCESSES
THE MARKETING MIX
SERVICES
If the target market
changes, everything else
changes, not just
promotion
(communication)
20. @gablemoine #HLAtranscreation
Background / Overview:
America received her wings in 1996, when “bulls balls” were
introduced to the beverage industry. Red Bull focuses on bringing
dynamic energy to all realms of life, let it be Nascar, extreme sports,
study habits, etc. In that, Red Bull created a niche market based
around “energy enhancing beverages.” With its “wing enabling
powers,” Red Bull is considered a “youthful drink” that speaks solely
to the youth...until now.
What is the objective, the purpose of the ad?
To expand Red Bull into the older adult market as a beverage that
can give them the focus needed to tackle their deepest desires.
Target audience: who are we talking to? What do we know about
them that can help us (insight)?
Middle-aged men and women reaching the “midlife crisis” aspect
of their lives. They are in need of an internal change and lack the
motivation and direction to make it happen. They feel they have
wasted away their lives and fear only doom lies ahead.
What’s the single most important thing to say? What is the big idea?
Get your balls back.
What are the supporting rational and emotional ‘reasons to believe
and buy?’
Red Bull increases performance, increases concentration and
reaction speed, improves vigilance, stimulates motivation, and
makes you feel more energetic and thus improves your overall
well-being. About 5%-12% of middle-aged people experience a
midlife crisis. They have fears and anxieties about growing older,
and are willing to try new and adventurous things to reach a sense
of internal stability in their lives.
Red Bull
Red Bull didn’t give us wings to fly; it grabbed us by the jugulars and sent us soaring.
They need to
prove it!
25. @gablemoine #HLAtranscreation
Translation is about
the ability to understand
someone else’s language.
Transcreation is about
the ability to write
in your own.
2011 www.mothertongue.com
#2 takeaway
27. @gablemoine #HLAtranscreation
Pre-production Production Post-production
THETRANSCREATION PROCESS
•Client interview
•Brief creation
•Clarification
•Project instructions
•Style guide
•Translation
•Revision
•Proofreading
•Client review
•Change
implementation• TRANSCREATION
Transcreation => an additional step
in translation, in addition to pre- and
post-production stages, to check
that the reaction is the intended one
31. @gablemoine #HLAtranscreation
1, Not meeting client expectations
=> Shape them w/questions
2. Lack of internal communication
3. Previous experience with
translation of a client
32. @gablemoine #HLAtranscreation
CONCLUSIONS
Ray, R. and Kelly, N. (2010) Reaching New Markets throughTranscreation. Common Sense Advisory, Inc.
• Similar to copywriting
• Marketing & target culture knowledge -
talented writer
• The brief is critical
• Pre- and post-production
• Team communication, including client
• Little room for automation or MT