This document provides an overview of a training module for Marcom Assistants at the Corporate Marketing Group. The training aims to help new hires develop professional skills and habits to gain a fulfilling work environment. Trainees will learn about GPI's marketing culture and core values, design guidelines, and how to handle online activities professionally. The module covers the organizational chart, job description, graphic design terms, design programs, logo and design guidelines, video editing process, and online presence responsibilities. It also includes forms, a daily planner, and question and answer sections.

1. MARCOM ASSISTANT
T R A I N I N G M O D U L E
CORPORATE MARKETING GROUP

2. TRAINING OBJECTIVES
This training module aims to help newly hired Marcom Assistants to develop
professional mindset and habits through learned concept and techniques,
resulting in gaining a highly fulfilling working environment.
At the end of this session, the participants are expected to learn the following:
• Adapt and value the importance of GPI marketing culture and its’ core values.
• Understand the design guidelines in all marketing collaterals.
• Handle online activities professionally and knowledgeably.
MARCOM ASSISTANT

3. CMG
ORG CHART
DESIGN
GUIDELINES
TRAINING MODULE OUTLINE
MARCOM ASSISTANT
JOB
DESCRIPTION
GRAPHIC DESIGN
TERMS
ONLINE
PRESENCE
FORMS Q&ADESIGN & EDITING
PROGRAMS

4. ORGANIZATIONAL CHART
CORPORATE MARKETING GROUP

5. ORGANIZATIONAL CHART 2018
CORPORATE MARKETING GROUP

6. ORGANIZATIONAL CHART 2019
CORPORATE MARKETING GROUP

7. JOB DESCRIPTION & KRAS
M A R C O M

8. JOB DESCRIPTION & KRAS
M A R C O M
Job Description
• The MARCOM is primarily responsible
in the creation of visually effective
marketing materials to meet the goals
of the department and the whole
organization.
• Assist in the formulation, execution
and monitoring of innovative
marketing programs and services that
help the company's sales force in
generating sales & leads

9. JOB DESCRIPTION & KRAS
M A R C O M
Duties & Responsibilities
Conceptualizes and produces
designs and layouts of sales and
marketing collaterals and necessary
Audio-Visual Presentations for
Marketing Programs.
Ensures production of high
quality outputs that effectively
deliver the desired message
within budget and time
constraints.

10. JOB DESCRIPTION & KRAS
M A R C O M
Duties & Responsibilities.
Works with marketing team,
collaborate with sales
management team to create,
develop, and implement long &
short term strategic
communications plans or
projects.
Assist in theme and
content development for
a variety of projects,
including sales tools /
materials that will boost
the sales activities of Sales
representatives.
Assists branch offices in
managing marketing
and advertising
initiatives/plans

11. JOB DESCRIPTION & KRAS
M A R C O M
Competencies / Qualifications
• College degree in Marketing, Advertising,
Graphics, or any business / design related course.
• Proficient in various graphic design applications
• Has a good design sense - effectively conveys data
through graphic elements such as charts, graphs,
maps, icons, tables, and text.
• Organized, willing to learn, analytical and flexible.
• Can work under pressure and with minimum
supervision.

12. GRAPHIC DESIGN TERMS
T E R M I N O L O G I E S

13. GRAPHIC DESIGN TERMS
T E R M I N O L O G I E S
Graphic Design Terms Every Serious
Designer Should Know
• CMYK
• RGB
• Hierarchy
• Vector graphic Click here for full list
• Bleed
• Typography
• Kerning
• Negative space

14. DESIGN & EDITING PROGRAMS
M A R C O M

15. DESIGN & EDITING PROGRAMS
M A R C O M

16. DESIGN & EDITING PROGRAMS
M A R C O M

17. DESIGN & EDITING PROGRAMS
M A R C O M

18. GUIDELINES
GPI LOGO │ DESIGNS │ VIDEO EDITING

19. Black Background
Black and White on
black background
Black and White on
white background
GPI LOGO
IDENTITY & GUIDELINES
Accepted Logo Variations

20. Bordered Logo variation
Black Background Light Background
Black Background Light Background
Bordered Logo variation
(Black & White)
GPI LOGO
IDENTITY & GUIDELINES
Accepted Logo Variations

21. Black Background Light Background
Black Background Light Background
Horizontal Bordered
Horizontal Bordered
(Black & White)
GPI LOGO
IDENTITY & GUIDELINES
Accepted Logo Variations

22. GPI LOGO
IDENTITY & GUIDELINES
Accepted Logo Variations

23. No other elements will enter the light-blue marked area of the logo.
GPI LOGO
IDENTITY & GUIDELINES

24. • “GAKKEN” and “INC” must always be in capital letters.
• All characters except the parentheses must be in Bold.
• All characters except the parentheses must be in AvantGarde
Normal Font. Parentheses are in Arial.
• If the default font is not available, use Arial.
GAKKEN (Philippines), INC.
GPI LOGO
IDENTITY & GUIDELINES
Rules on typing the company name on documents

25. GPI LOGO
IDENTITY & GUIDELINES
Improper Logo usage
Don’t change
element
position
Don’t change
element size
Don’t change
font color
Don’t stretch
or distort
0

26. GUIDELINES
GPI LOGO │ DESIGNS │ VIDEO EDITING

27. Brochure │ Flyer │ PowerPoint Presentation
Event Invitation │ Demo Original │ Poster │ Others
GUIDELINES
GPI LOGO │ DESIGNS │ VIDEO EDITING

28. Be creative. Keep it clean & corporate.

29. Essential Steps of the Graphic Design Process
1. Gather Information
2. Create an Outline
3. Harness Your Creativity!
4. Sketches and Wireframes
5. Design Multiple Versions
6. Revisions
7. Stick to the Steps
GUIDELINES
GPI LOGO │ DESIGNS │ VIDEO EDITING

30. GUIDELINES
GPI LOGO │ DESIGNS │ VIDEO EDITING

31. Video Editing
• Announcements
• Teasers
• Awarding Videos
• Documentation of events
• Product Demonstration

32. Video Production Process
• Conceptualization
• Storyboard
• Photo / Video shoot
• Audio & Video alignment

33. Online Presence
Social Media │ Website │ Pcloud (cloud storage)

34. PCLOUD
Cloud Storage
MARCOM assures that the following are
available for download at PCLOUD:
• Product Brochures & Flyers
• Demonstration Videos
• Demo Originals
• Others
Online Presence

35. Online Presence
FACEBOOK
https://www.facebook.com/gakkenphilippines
MARCOM responsibilities:
• Postings of Ads / Photos
• Updating of company information
• Overall Maintenance of the Page

36. WEBSITE
www.gakkenphil.com
MARCOM responsibilities:
• Updating of Web banners
• Updating of featured products,
specifications, etc.
Online Presence

37. FORMS
DAILY PLANNER │ MARKETING SERVICE REQUEST

38. FORMS
MARKETING SERVICES REQUEST
Requesting department must fill out a
Marketing Services Request Form.
Marketing Requests (lay-out,
printing, and presentation)
Simple (1-3 days)
Complex (1 to 2 weeks)

39. FORMS
DAILY PLANNER
All CMG personnel are required to submit daily
planner at the end of the work day.

40. QUESTION & ANSWER
CORPORATE MARKETING GROUP

41. QUESTION & ANSWER
CORPORATE MARKETING GROUP
TRAINING
Instruction:
1. Browse the web and select several high quality
marketing designs based on your own preference.
2. Analyze and list down the factors that makes it
stand out from all other designs.
Marketing Designs
1. PowerPoint Presentation
2. Promo Flyer
3. Product Brochure
4. Event invitation
5. Short product commercial (video)
6. Facebook post
7. Product Poster

42. MARCOM ASSISTANT
T R A I N I N G M O D U L E
CORPORATE MARKETING GROUP