Tread athletic believes that men should look good while working out. Their mission is to provide apparel designed to keep men cool, comfortable and able to transition from exercise to casual fashion easily. Their target customer is men aged 25-45 and they aspire to be like popular athletic brands such as Nike and Adidas by offering fashionable activewear, outerwear, footwear and equipment made from high-performance fabrics.

1. MISSION STATEMENT:
TREAD Tread athletic believes that men should look good while working out. Be it running, biking, or hitting
the gym, the Tread man is always seen wearing the latest apparel. Because fabrics are designed to
keep you cool and comfortable, the Tread man is able to go from active to fashionably casual.
VISION BRAND PLATFORM LOGO
TARGET CUSTOMER AGE: 25-45
ASPIRATIONAL BRANDS
• Adidas
• Nike
• Mizuno
• Pearl Izumi
TREAD
• Reebok • New Balance
• Asics
PRODUCT CATEGORIES FABRIC
• Activewear
• Outerwear
• Footwear
• Athletic equipment
FIT: Mature Men’s Fit
SIZE RANGES: S-XL
WHAT IS THE BRAND FAMOUS FOR
Fashion forward activewear, versatility,
true performance features and fabrics
ITEMS THAT DEFINE THE BRAND
• Training shorts and pants
• Performance tops and quarter zips
• Jog sets
• Athletic inspired outerwear
ICONIC DETAILS
• Reflective details
• Wicking, antimicrobial, and cooling fabrics COLOR
• Sublimation printing
• Logo hardware