HGHR grnd is an urban sportswear brand for men ages 20-35 that focuses on fleece, plaid shirts, ripstop bottoms, and outerwear for activities like biking, snowboarding, and hiking. The brand aims to provide functional, fashion-forward apparel inspired by competitors like Nike and The Hundreds. Its slim-fit styles feature logo graphics and details like reversible zippers and pockets.

1. MISSION STATEMENT:
HGHR grnd sportswear is dedicated to the urban outdoors man. Whether he is biking down Bedford
HGHR Avenue or on a snowboarding trip in Idaho, he is always sporting the latest HGHR grnd. Although
grnd the staple of the brand is fleece, HGHR grnd also carries button down shirts in a variety of plaids,
ripstop bottoms, and outerwear. HGHR grnd is the only apparel for the urban man on the go.
VISION BRAND PLATFORM LOGO
TARGET CUSTOMER AGE: 20-35
ASPIRATIONAL BRANDS HGHR
• Nike Sportswear • The Hundreds
• Adidas Originals • Nike SB
• ACG grnd
PRODUCT CATEGORIES FABRIC
• Fleece
• Woven Shirts
• Burnout Knits
• Outerwear
FIT: Young Men’s Slim Fit
SIZE RANGES: S-XL
WHAT IS THE BRAND FAMOUS FOR
Functional sportswear, fleece, graphics,
fashion forward, stylish
SPORTS THAT DEFINE THE HGHR grnd MAN
• Biking • Snowboarding
• Skateboarding • Camping
• Hiking
• Street games
ICONIC DETAILS
• Logo graphics
• Fleece COLOR
• Reversible waterproof zippers
• Media pockets
• Key rings