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Traderjoes
- 1. “Where the food is great, the prices are low, and shopping is fun!” TRADER JOE’S By: Lindsey Finegood
- 2. • Started by Joe Coulombe in 1958 as a chain of convenient stores called Pronto Market • They competed with convenience stores such as 7- Eleven. • In 1967 the name changed from Proto Market to TRADER JOE’S
- 3. What Is Our Goal? Trader Joe’s strives for Success by focusing on: • Quality, variety, and cost of their products • Making sure that grocery shopping is a fun and enjoyable experience for all By Jumping on the Social Media Band Wagon!
- 4. Looking for new seasonal products… ollow us on FACEBOOK! How about upcoming events… On TWITTER!
- 5. *
- 8. How Can We Measure Our Progress? By Monitoring: • Traffic on company website • Fans on facebook • Number of Twitter followers • Number of Blog followers • Calculating amount of sales after the campaign is launched
- 9. How Much Will it Cost? How ever much the employees are paid to update each website…all the programs are free!