4. Reusables = the forgotten R
Reduce, then REUSE, then Recycle!
Infinite Uses Personalized Style Durable Products
4
5. The Carrot for Reusables
25B Single-Use Disposable (SUD) bags + cups
saved by crediting consumers 25¢ per utilization
of reusables during their retail experience!
25¢=25 Billion
Calculation: 500 SUDs bags + cups used per person annually (US) x 25 million members (the current Foursquare user base)
5
6. Mobile Solution
RESUSABLES GEO-TRACKING
TRAX TAPS + MISSIONS
REWARDS+DONATIONS+OFFERS
CROSS VERTICAL USER DATA
The first mobile platform app to offer self-tracked eco-actions,
utilizing retail geo-checkins, 25¢ rewards and donation options!
iOS
Retailers
APIs
Social
Gaming
BIG Data
6
7. Marketing + Touch Points
Grocery
Cafes
Pharmacy
Convenience
Retail
Use TraX everywhere during the retail experience... yes, even there!
TraX Guerilla Campaign
Retail Stores Alliance
Eco-Product Partnerships
Social Media Pressure
7
8. The TraX System
Eco-Conscious
LOHAS Shoppers
Reward Deal
Seekers
Quantified-Self
Social Trackers
ECO-IMPACT +
DONATIONS
DATA ACTION
TRACKING
SOCIAL
GAMING
INCENTIVES
Small Retail
+$30month
LARGE RETAIL
$5K monthly
Eco-Product Ads
$1k per run
+
+
User Demographics TraX RevenuesApp Functionality
8
14. REWARDING CONSUMERS EVERYWHERE FOR REUSABLES
www.traxactions.com | @TraXactions
jared@traxactions.com | 415-845-7632 | TRAX, LLC
Lead this
movement
with us!
TRAX ACTIONS
Thank
You...
14
15. Behavior Change Tools
Appendix 1
TAPS MISSIONS
Push app notifications
Reminders to bring reusables
Favorite your stores
Personal goals for impact
Set frequency targets
Set by store, action or region
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