Understanding Social Media- Leveraging the channel better

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Marketers, big and small, constantly struggle with Social Media.
This presentation attempts to explain- what and how- to do social media.
This was presented at The Octane User Group Meeting held at the Hilton Hotel, Delhi on 19th of June, 2013

Published in: Business, News & Politics
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Understanding Social Media- Leveraging the channel better

  1. 1. Marketing via Social MediaUnderstanding and Leveraging the Channel BetterThe Octane User Group19th of June, 2013
  2. 2. • Founded MadeinHealth.com and Sold it toHealthKart.com• Head- Strategy and Marketing at Yebhi.com• 4X EntrepreneurJatin ModiFounder,@PoornViram
  3. 3. IN THEWEST
  4. 4. • africanMEANWHILEIN AFRICA
  5. 5. 2013200020081750SEARCHSOCIAL250 Years … Of Traditional Advertising
  6. 6. of All Revenues WasADVERTISING74%1984
  7. 7. …inSocial Media
  8. 8. BeLikeable1
  9. 9. Keep themInterestedAdd Value2
  10. 10. Stand for SomeValues3
  11. 11. Be aGood Listener4
  12. 12. Don’tSpam5
  13. 13. Don’tKeepTalkingAbout Yourself6
  14. 14. Do NotNot AllowOthers toTalk7
  15. 15. Thank Youjatinmodi@frogideas.comwww. .com@PoornViram

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