Towns in Faisalabad for FMCG Presentation

P R E S E N T A T I O N A P R I L 2 0 1 5
SUBMITTED TO GENERAL
MANAGER MARKETING
S U B M I T T E D B Y Z E S H A N A L I M O F A I S A L A B A D
A G R O P R O C E S S O R S A N D A T M G A S E S P V T . L T D
1
Towns Around Faisalabad Visits
Report
Agro Processors and ATM Gasses Pvt. LTD, Karachi

Contents
2
Topic Page
No.
Topic Pag
e
No.
Topic Page
No
Topic Page No
Introductio
n
5 Jaranwala Town
Summery
19 Dijkot Town 30 Sumundri Town Summery 46
Awakat
Town
7 Jaranwala Town
Physical
Situation
24 Dijkot Town
Summery
34 Sumundri Town Physical
Situation
48
Awakat
Town
Summery
12 Jaranwala Town
Distribution
Info
23 Dijkot Town
Physical Situation
37 Sumundri Town Physical
Situation
48
Awakat
Town
Physical
Situation
14 Jaranwala Town
Market
Response
26 Dijkot Town
Distribution Info
38 Sumundri Town
Distribution Info
49
Awakat
Town
Distributio
n
Informatio
n
15 Jaranwala-
Awakat
Suggestion &
Reco.
27 Dijkot Town
Supply Chain
39 Sumundri Town Supply
Chain
50
Jaranwala
Town
16 Dijkot Town 30 Sumundri Town 40 Sumundri Town Market
Response
51
Agro Processors and ATM Gasses Pvt. LTD,
Karachi

Contents
3
Topic Page
No.
Topic Pag
e
No.
Topic Page
No
Topic
Sumundri
Town
Sugestions
52 Painsra Market
Response
71 Satyana Town
Supply Chain
84 Tandlianwala Market
Response
96
Sadhar
Town
55 Painsra Town
Suggestions
72 Tandlianwala
Town
85 Tandlianwala Town
Suggestions
97
Sadhar
Town
Summery
58 Satyana Town 74 Tandlianwala
Town Summery
89 Khurianwala Town 99
Painsra
Town
62 Satyana Town
Summery
79 Tandlianwala
Town Physical
Situation
93 Khurianwala Town
Summery
102
Painsra
Summery
65 Satyana Town
Physical
Situation
82 Tandlianwala
Town
Distribution Info
94 Khurianwala Town Physical
Situation
105
Painsra
Distributio
n Info
70 Satyana
Distribution
Info
83 Tandlianwala
Supply Chain
95 Khurianwala Town
Distribution Info
106
Karachi

Contents
4
Topic Pag
e
No.
Topic Pag
e
No.
Topic Page
No
Topic
Shahkot
Town
107 Shahkot Town
Suggestions
120 Chiniot Town
Suggestions
131 Jhumra Town Market
Response
142
Shahkot
Town
Summery
113 Chiniot Town 122 Cak Jhumra
Town
133 Jhumra Town Suggestions 144
Shahkot
Town
Physical
Situation
115 Chiniot Town
Summery
125 Jhumra Town
Summery
136 Amin Pur Bangla Town 145
Shahkot
Town
Distribution
Info.
116 Chiniot Town
Physical
Situation
128 Jhumra Town
Physical Situation
139 Amin Pur Bangla Town
Summery
148
Shahkot
Town Supply
Chain
118 Chiniot Town
Distribution
Info
129 Jhumra Town
Distribution Info
140 Amin Pur Bangla Physical
Situation
150
Shahkot
Market
Response
119 Chiniot Town
Market Respose
130 Jhumra Town
Supply Chain
141 Amin Pur Bangla
Distribution Info
151
Amin Pur
Bangla Mark
Response
152 Amin Pur
Bangla
Suggestions
153 Gol Karyana Fsd 154 Over All Summery 155

INTRODUCTION
5
Visited rural towns surrounded Faisalabad City,
Sumendri, Jaranwala, Painsra, Chiniot, Jhumra,
Amin Pur Bangla, Shahkot and Tandlianwala.
analyzed market situation, Brands availability,
supply chain of brands and supply chain from towns
to nearest villages.
Mainly the markets of Ghee and Local C Class Brands
available in the visited towns.
Karachi

Awakat and Jaranwala Towns
6
Karachi

Awakat Town
7
There is a single Main Market in Awakat Town ( Main
Bazar). Major Selling Brands in Oil and Ghee are Data
Banaspati, Kashmir Banaspati and sohna Banaspati.
Sohna Banaspati Rs 116-118/ KG Consumer Price.
Dealers buy it from Rs 109-111 / KG. Rs133/kg of Data
Banaspati and Dealers price is Rs124 per KG.
Data Oil Consumer Price is Rs 141/ Liter and Dealer
margin is Rs 5-7/ Liter.
 Kasmir Consumer Price 155 / kg of Ghee and 160/Liter
of Oil and Dealer Price of Ghee is 142/KG and
150/Liter of Oil.
Oil is not available in Sohna Brand in Awakat.
Karachi

Awakat Town
8
There is no any distributor available of Sohna and
Data in Awakat Town. These Brands working on
open dealer market. Some Retailers buy these
brands from Gol Karyana Faisalabad on Whole Sale
Price and Profit Margin is 2-4 Rs per Kg.
Karachi

Awakat Town
9
Major Market in Awakat is of Ghee. Ghee and Oil Ratio
is 20:80. Distribution of any company is not
available in Awakat. Distributions in Faisalabad
covers Awakat and some brands covers from
Jaranwala.
SKU 90% trend is Poly Packs in
1X5,1x12,1X16,1X32,1X64 and 10% of Tins.
No Lose Kanaster Banaspati sale in Awakat Town.
Karachi

Awakat Town
10
Distributions in Faisalabad covers awakat and some
brands covers from Jaranwala.
Kashmir and Data Baspati available in 1X12,1X5 and
Sohna Banaspati is available in 1X16,1X32,1X64.
Total Travel from Faisalabad to Awakat and awakat to
Faisalabad is 50KM.
Villages could be covered by Dealer/Distributor in
Awakat on Motorcycle Rikshas/Gadha Gari.
Karachi

Awakat Town Summary
11
 Major Brands in Oil & Ghee
Data Banaspati, Kashmir Banaspati, Sohna
 Kashmir Sales
10 Tons
 Kashmir Ghee: Oil Ratio
30:70
 Kasmir Consumer Price
155 / kg
 Data Sales
10-12 Tons /Mo
Karachi

Awakat Town Summary
12
 Data Consumer Price
131 /kg
 Data Oil Ghee Ratio
10/90 Oil/Ghee
 SKU
1x12 , 1X5
 A Class Brands Availablity
None
Karachi

Awakat Town Summary
13
 Other Products Comes From
Faisalabad and Jaranwala
 Other Brands Available
Karachi Banaspati 111 /kg
 Vehicle Used for Supply
Motorcyle Riksha
(Mostly people buy themselves)
Potential in Town for Malta
5-7 Tons in Start
Karachi

Awakat Town Physical Situation
14
 Main Bazars
1 Main Bazar Awakat
 Total Shops in Territory
7 Shops
 Nearest Villages
111RB, Wangawala,112rb,1113RB
 Shops in Vilages
1 Big shop In 2 Villages
Karachi

Awakat Town Distribution Information
15
 Distribution Available
None
 Products comes in Awakat from other places
 Products go to Other places from Awakat
111RB, Wangawala,112rb,1113RB, Nearest Villages
Karachi

Jaranwala Town
16
 There are 4 Main Markets or Bazars in Jaranwala
Town.
 Ghala Mandi
 Main Bazar
 Kumhara Chowk
 Naya Bazar
Karachi

Jaranwala Town
17
Major Brands in Jaranwala are Kashmir Banaspati ,
Data Banaspati and Gaai Banaspati.
kashmir Ghee retail Price is Rs143/KG and Kashmir
Oil Trade Price Rs151/Liter sale on Rs3-4 Margin .
Gaai Banaspati consumer price is Rs141/Kg Ghee. Gaai
Oil Consumer Price is 155/liter sale on 4-5 Rs
Margin.
Data Banaspati and Dealers price is Rs124 per KG.
Data Oil Consumer Price is Rs 141/ Liter and Dealer
margin is Rs 5-7/ Liter.
Karachi

Jaranwala Town
18
SKU 90% trend is Poly packs in Jaranwala 1X5 and
1X12, 10% Tins also available.
No Lose Kanaster Ghee sale in Jaranwala Town.
 Main Branding in Jaranwala of Gaai Banaspati. Shop
Boards and two Bill Boards on Main spots.
 Total Travel is 96KM Approximately from Faisalabad
to Jaranwala and Jaranwala to Faisalabad.
Karachi

Jaranwala Town Summery
19
Kashmir, Data , Gaai
 Kashmir Sales
200 Tons
 Kashmir Oil Ghee Ratio
20:80
 Kasmir Ghee consumer Price
143/KG
Kasmir Oil consumer Price
153/Liter
Karachi

20
 Data Sales
150 Tons
 Salwa Ghee Consumer Price
130 /kg
 Data Ghee Ratio
100% Ghee
 Gaai Sales
100 Tons
 Gaai Price
138 KG
Karachi

21
 Gaai Ghee:Oil Ratio
40:60
 SKU
1X12,1X16,1X32,1X64
Dalda, Habib
 Dalda Sales
1 Tons
Karachi

22
Faisalabad
Karachi Banaspati 111 KG
 Karachi Sales
20-25 Tons
Motorcyle Riksha and Suzuki
 Vehicle used to supply in villages
Suzuki and Motorcycle Riksha
Karachi

Jaranwala Town Physical Situation
23
 Main Bazars
5 Main Bazar
 Total Shops in Town
400 Shops
Awakat to Jaranwala to Khurianwala all villages
2 Big Shops in 1 Village
 Bazar Names
Naya Bazar, Gurdwara Bazar, Ghala Mandi, Fsd Road,
Kmyaran di Puli
Karachi

Jaranwala Town Distribution Info
24
Uniliver, Dalda, Gaai, Habib, EBM
 Gaai Distributor Name
Syed Fezan Bukhari
 Contact No.
 0345 7673355
 Habib , Unilever, Dalda, Ebm , PnG distributor
Abdul Rehman
Shangrila, Supre Crisp , Vital
3217955100
Karachi

Jaranwala town Summery
25
 Products comes in Jaranwala from Other Places
Nankana Sahib, Faisalabad
 Product go to places from Jaranwala
Khurianwala, 75,76,77,78,noona pur
 Total Travel from Fsd to Jaranwala and Jaranwala to
Fsd is 90KM
 Jaranwala Town has potentioal for Our Brand Malta
10 Tons in Start and it will support 5-10% Mega Soya
Supreme
Karachi

Jaranwala Town Market Response
26
Jaranwala Town is a Big town and has potential for
our brand. People has buying power also in this
town. We can enter in the town with shop boards.
And if we appoint Distributor in Nankana sahib he
also can cover Jaranwala.
Villages could be cover in Jaranwala by our
Dealer/Distributor on Motorcycle Riksha and
Suzuki.
Karachi

Suggestions & Recommendations for Jaranwala
Town
27
We can enter in jaranwala Town with some Shop
Borads on 4-5 Main Shops in Jaranwala. We can
appoint a distributor in jaranwala Town. Jaranwala
Town has buying power. Modern Trade shops also
building in this town.
Karachi

Suggestions & Recommendations for Jaranwala
Town
28
We can plan BTL activity as gifts to shop keepers,
Keyrings, Not Pads for attraction of shop keepers. If
we hire distributor in Nankana Sahab he also can
manage this Town. Distributor should use a Van
Board Branded with Soya Supreme Skins for supply
so people can see the brand.
Distributor will also Cover nearest villages by
providing stocks even 2 Shops in a Village.
Karachi

Dijkot and Sumendri Town
29
Karachi

Dijkot Town
30
 There is a single Main Market in Dijkot Town ( Main
Bazar). Major Selling Brands in Oil and Ghee are
Data Banaspati, Kashmir Banaspati and Karachi
Banaspati.
 Karachi Banaspati Consumer Sale Price is 115-117
and Dealer price is Rs 109/Kg.
 Oil is not available in Data and Karachi Brands.
 Data Banaspati Rs per KG and Rs133/kg Consumer
Price. Dealer Price of Data Banaspati is Rs 125/Kg.
Karachi

Dijkot Town
31
There is no any distributor available of Karachi and
Data in Dijkot Town Area. These Brands working on
open dealer market. Some Retailers buy these
brands from Gol Karyana Faisalabad on Whole Sale
Price and Profit Margin is 2-4 Rs per Kg.
Karachi

Dijkot Town
32
 Major Market in Dijkot is of Ghee. Oil and Ghee
Ratio is 30:70 . I have met Dalda Cooking Oil
Distributor there who is selling less than 1 Tons Total
Dalda in Dijkot Town and in other nearest villages,
Ada Jahagir, Jahagir Mor , Lama Pind. Mr. Asim Has
also distribution of Unilever, Habeeb and P & G.
Karachi

Dijkot Town
33
 SKU 90% trend is Poly Packs in 1X5,1x12 and 1X16
and 10% of Tins.
 No Lose Kanaster Banaspati sale in Dijkot Town.
Kashmir and Data Baspati available in 1X12,1X5 and
Karachi Banaspati is available in 1X16.
 Total Travel from Faisalabad to Dijkot and Dijkot to
Faisalabad is 45KM
Karachi

Dijkot Town Summery
34
Data Banaspati, Kashmir Banaspati, Karachi
Banaspati
 Kashmir Sales
20-25 Tons / Mo
 Kashmir Ghee:Oil Ratio
30:70
Kashmir Dealer Price
138 / kg
Karachi

Dijkot Town Summery
35
 Data Sales
25-30 Tons /Mo
 Data Ghee Consumer Price
133 /kg
 Data Ghee : Oil Ratio
90/10%
Data Oil was Short and not available on the time of
Visit.
Karachi

Dijkot Town Summery
36
 SKU
1x12 , 1X16 (90%) Tins 10%
Dalda
 Dalda Sales
Half Ton
Faisalabad
Karachi Ghee (Dealer Price Rs 109.5/KG)
 Salwa Ghee Sales
10-15 Tonnage
Motorcyle Riksha
Karachi

Physical Situation Dijkot Town
37
 Main Bazars
1 Main Bazar Dijkot
14-16 Shops
Mureed wala, Kamianwala, 65 Chak, Lama Pind
Karachi

Distribution Info Dijkot Town
38
Uniliver, Dalda, Habib
 Cotact Person of Uniliever Dalda, Habib
 Contact to Zeshan Ali This is Privacy Contact
0344-550 1616
 Contact No.
Karachi

Supply Chain of Dijkot Town
39
 Supply from Dijkot to Other Places
lamaPind, Rb 62, Rb63, Jahagir Mor, Jahagir Adda,
Kima wala Pind
 Supply to Dijkot Town from other Places
Faisalabad City, Gol Karyana Bazar , Sumendri and
Jaranwala
Potentioal for Malta is 3-5 Tons in Start in dijkot and
Villages covered by our Distributor through
motorcycle riksha.
Karachi

Sumundri Town
40
 There are 4 Main Markets or Bazars in Sumndri
rounded clock Tower Sumendri.
 Nehar Wala Bazar (Whole Sale)
 Qasim Bazar (Whole Sale)
 Chakki Wala Bazar ( Whole Sale)
 Kachehry Bazar ( Consumer Sales)
Karachi

Sumundri Town
41
Major Brands in Sumandri are Kisan Banaspati and
Salwa Banaspati. Kisan Ghee Consumer Price is
Rs143/KG and Kisan Oil Consumer Price
Rs152/Liter.
Distributor of Kisan getting Rs 5-7 on Oil and Ghee per
Kg and Per Liter. He did not tell Invoice Price.
Karachi

Sumundri Town
42
 Over all market of Ghee in Sumendri.
 Ghee and Oil Ratio is 30:70. Dalda and Golden Sun
is also available in Sumndri. I Met Dalda Distributor
Which has Uniliever and P & G Distribution also. Mr.
Zulifqar distributor of Dalda selling up to 10 Tons in
Sumndri and Kanjwani Village Monthly.
 On 6-8 Rs Per Liters and Per Kg Margin.
Karachi

Sumundri Town
43
 SKU 90% trend is Poly packs in sumendri 1X5 and
1X12, 10% Tins also available.
 No Lose Kanaster Ghee sale in Sumendri Town.
Kisan is leading brand in sumndri which is selling
120-140 Tons in a Month according to Kisan
distributor Malik Shahid.
 They also covering Kanjwani and Salar chak, Chak
63 gb.
Karachi

Sumundri Town
44
 Salwa Ghee Trader price is Rs 114-116/KG and shop
keapers getting Rs 3-5/KG on retail sales.
 Only Habib Cooking Oil is available in sumendri
from premium Brands.
 Karachi Banaspati is working on Open Dealer
Market.
 Total Travel is 96KM Approximately.
Karachi

Sumundri Town Summery
45
Kisan, Salwa and Kashmir
 Kashmir Sales
30 Tons
20:80 Oil/ Ghee
 Kasmir Ghee Consumer Price
140 / kg
 Salwa Sales
25-30 Tons /Mo
Karachi

46
 Salwa Price
130 /kg
 Salwa Oil Ghee Ratio
100% Ghee
 Kisan Sales
150-200 Tons
 Kisan Price
kisan Oil Ghee Ratio
 40/60, Ghee/oil
SQU
 1x12 , 1X16,1X5
Karachi

47
Dalda
 Dalda Sales
3 Tons
Faisalabad
Golden Sun, Madni
 Salwa Ghee Sales
10-15 Tonnage
People reached to buy theirself
Karachi

Sumundri Town Physical Situation
48
 Main Bazars
4 Main Bazar Sumenrdri
10-12 Shops in one Bazar
Kanjwani , 68, 62, 16 Kokhewali
 Bazar Names
Nehar Wala Bazar, Kachehry bazar, Qasim Bazar, Chaki Bazar
 Total Travel from Faisalabad to Sumundri with Return
92KM
Karachi

Sumundri Town Distribution Information
49
Uniliver, Dalda, EBM, Habib
 Cotact Person of Uniliever Daldan EBM, Habib
Privacy
 Contact No.
Privacy
 Kisan Ghee Distributor
Privacy
Karachi

Sumundri Town Supply Chain
50
 Supply from Sumendri to other places
Kajwani, Murid Wala Veha, Lama Pind and Nearest
Villages
 Supply to Sumendri from Other Places
Tandlianwala and Faisalabad
Sumendri has potential for Malta but a tough
competition with Kisan Ghee. It is second big
terretory of Kisan after Sahiwal. Malta has 5 Tons
Potentioal in start.
Karachi

Sumundri Town
Response from Market
51
 Mostly shop keepers inform me this is a complete
credit market if our distributor has the power of
credit for 3 Months we could be survive. Dalda
distributor in Sumendri and Dijkot told me that no
space for premium brands in Dijkot and Sumendri
because these are costly brands. People do not
understand the brand quality, but they understand
the less price impact.
Karachi

Sumundri Town Suggestions
and Recommendations
52
 We can enter in Dijkot and Sumendri with some
Shop Borads on 4-5 Main Shops in Dijkot and 6-7
Shops in Sumendri. We can plan BTL activity as gifts
to shop keepers, Keyrings, Not Pads for attraction of
shop keepers.
Karachi

Sumundri Town Suggestions
and Recommendations
53
Coca Cola and Pepsi comes from Tandlianwala in
Sumendri which distance is 30 KM from Sumendri if
our Faisalabad Distributor can handle a sub
distributor or deal in sumendri could be helpful for
our Brand. Distributor should use a Van Board
Branded with Soya Supreme Skins for supply so
people can see the brand. Dealer/ Distributor can
cover nearest villages.
Karachi

Sadhar and Painsra Towns
54
Karachi

Sadhar Town
55
 There is a single Main Market in Sadhar Town (
Main Bazar). Major Selling Brands in Oil and Ghee
are Data Banaspati and Kashmir Banaspati.
 Kashmir Banaspati dealer Price is Rs139/KG and
Data Banaspati Dealer Price is Rs130/kg.
 Kashmir and Data per KG Margin is of Rs 4-5 There
is no any distributor available of Brands in Sadhar.
Karachi

Sadhar Town
56
 Data working on open dealer market. Some
Retailers buy these brands from Gol Karyana
Faisalabad on Whole Sale Price and Profit Margin is
2-4 Rs per Kg.
 Major Market in Sadhar is of Ghee. Oil and Ghee
Ratio is 20:80 .
 SKU trend is 90% poly packs 1X5,1X12 and Tins also
available 10%.
Karachi

Sadhar Town
57
 No Lose Kanaster Banaspati sale in Sadhar Town.
 Total Travel from Faisalabad to Sadhar and Sadhar
to Faisalabad is 40KM
Karachi

Sadhar Town Summery
58
Kashmir, data
 Kashmir Sales
20 Tons
90:10
155 / kg
Karachi

Sadhar Town Summery
59
 Data Sales
30 Tons
 Data Consumer Price
131 /kg
 Data Ghee:Oil Ratio
90:10
 SKU
1x12 , 1X5, 1X16, 1X32
Karachi

Sadhar Town Summery
60
Dalda, Habib
Faisalabad
Madni Banaspati
(111/Kg Consumer Price)
Motorcyle Riksha
Karachi

Sadhar Town Summery
61
 Main Bazars
1 Main Bazar
5 Shops
Ada sdhar, air port housing, 610 Pind
1 big shop in a village
Karachi

Painsra Town
62
 There is 1 Main Markets or Bazar in Painsra .
 Major Brands in Painsra are Kashmir Banaspati,
Data Banaspati and Pakwan Banaspati.
 Data and Pakwan working on Open Dealer market.
Pakwan dealer price is 108/KG and sale on Rs 5
margin.
 Data dealer price is 127/ Kg and Oil 132 / Liter. Sale
on 5 Rs Margin.
 Pakwan Banaspati comes from chiniot.
Karachi

Painsra Town
63
 Kashmir Distribution price of Ghee is 138/Kg and
140/liter of Oil. Distributor getting Rs 5-6 Margin on
Sale.
 Kahsmir sales is 20 tons in Painsra town. Oil and
Ghee Ratio is 80:20.
 SKU 90% trend is Poly packs in Painsra 1X5 , 1X12,
1X16,1X32 10% Tins also available.
 No Lose Kanaster Ghee sale in Painsra Town.
Karachi

Painsra Town
64
 There is no premium brands available in Painsra
Town.
 Total Travel is 80KM Approximately from Painsra to
fsd and fsd to Pansra.
 Potential is 3-4 tons for Malta in Pansra town and
nearest villages.
Distributor can cover nearest villages with
Motorcycle Rikshas
Karachi

Painsra Town Summery
65
Kashmir, Khalis Banaspati, Gaai
 Kashmir Sales
20 Tons
 Kashmir Oil Ghee Ratio
20:80
 Kasmir Sale Price
151 Kg
 Pakwan Banapasti Sales
30 Tons
Karachi

66
 Pakwan Banaspati consumer Price
 118 KG
Pakwan Banapasti Ratio
 100% Ghee
Data Sales
 30 Tons
Data Consumer Price
 133 KG
Karachi

67
 Data Ghee Oil Ratio
70:30, Ghee/oil
 SKU
1X12,1X16,1X32,1X64
 A Class Brands Availability
None
Karachi

68
 Dalda Sales
None
Faisalabad
Motorcyle Riksha and Suzuki, Shehzor
Karachi

Physical Situation
69
 Main Bazars
1 Main Bazar
30-35 Shops
67 Rb, 64 , Ada painsra, ada bano pura, theekri wala
 Bazar Names
Main bazaar painsra and theekriwala
Karachi

Painsra Town
Distribution Information
70
Unilever, ebm, lexxen
 Kasmir Distributor contact
Privacy
 Person interested in Soya Supreme Distribution
Privacy
Karachi

Painsra Town
Market response
71
 Painsra is the potential market for our brand
specially Malta. It covers more than 30 Villages.
Shop keepers told me that people in painsra like
dana in ghee. Many people know our brand. Some
informed me Malta was selling here some years ago.
Karachi

Painsra Town
Suggestions and Recommendations
72
 A person Khalid sb meet me in Unliver office Painsra
and he want to get distribution for Malta in Painsra.
We can meet him and also we can plan BTL
activation activity some gifting or flot for attraction
of dealers.
 Distributor in Painsra also can cover nearest villages
through suzuki or Riksha
Karachi

Satiana and Tandlianwala
Towns
73
Karachi

Satyana Town
74
 There is a single Main Market in Satiana Town and
Major Selling Brands in Oil and Ghee are Data
Banaspati, Darja Awal and Kashmir Banaspati.
 Data banaspati Consumer price is 131/ Kg and Shop
Keepers getting Rs 3-4 per Kg and Data Oil Price is
Rs 144 / Liter and Shop Keepers Getting Rs 2-3 Per
Kg..
Karachi

Satyana Town
75
 Kahsmir Consumer Price is Rs 141 /Kg and Shop
Keepers getting Rs 3-4 Per Kg and Oil of Kashmir is
155/ Liter Consumer Price. Sale on 5-6 rupees
margin.
 Darja Awal consumer Price is Rs142/Liter Shop
Keepers sale margin is 3-4 Rupees per Liter.
 No ghee available of Darja Awal.
Karachi

Satyana Town
76
 Major Market of Ghee in Satyana Town. Ghee and
Oil Ratio is 20:80.
 SKU Trend is Poly Pack 1X5,1X112 and 1X16 in
Satyana Town 85% and Tins also available 15%.
 All companies supply in Satyana from Faisalabad.
Karachi

Satyana Town
77
 Satyana Market covers nearest villages 75 Chak, 76
Chak , 77 Chak and 78 Chak. There are 2- 3 shops in
these villages from Faisalabad to Satiana. There is
No premium brands of Oil and Ghee available in
Satiana. P & G, Unilever , Coca Cola and Pepsi
distributions available in Jaranwala and Faisalabad
they supply in Satiana Also.
.
Karachi

Satyana Town
78
 Kashmir Distributor Mr. Basharat Baig selling up to
17 Tons on Rs 3-4 Margin in a month in Satiana and
Nearest Villages which mentioned above.
Karachi

Satyana Town Summery
79
Kashmir ,Darja Awal, Daata
 Kashmir Sales
17-20 Tons
90:10
Karachi

80
 Darja Awal
 10-12 Tons
 Darja Awal Consumer Price
 Rs 142/ Liter
 90:10
Karachi

81
 SKU
1x12 , 1X16,1X5, 250 Grms and 100 Grms
None
 Other Products Coke and Pepsi Comes From
Faisalabad
Sona Banaspati, 110 per KG
People Buy Theirself
Karachi

Satyana Town Physical Situation
82
 Main Bazars
1 Main Bazar Satyana
12-14 Shops
Chak 76,75,78,79,81, Jhapal, Noonay Wala
2 big Shops in a Villages
Karachi

Satyana Town
83
Kashmir and Data Dealership
 Cotact Person of Uniliever Dalda
Privacy
 Contact No.
Privacy
Karachi

Supply Chain
Satyana Town
84
 Supply Comes from Other places to Satyana Town
Faisalabad, Khurianwala, Jaranwala
 Supply from Satyana to other places
Chak 76,75,78,79,81, Jhapal, Noonay Wala
 Mostly people buy themself
Karachi

Tandlianwala Town
85
 There are 3 Main Markets or Bazars in Tandlianwala.
 Rail Bazar
 Karyana Bazar
 Ghala Mandi
 Major Brands of oil and ghee in Tandlianwala are
Salwa Banaspati , Kisan Banaspati and Kashmir
Banaspati. Major market of Ghee in Tandlianwala.
Ghee:Oil ratio is 70:30.
Karachi

Tandlianwala Town
86
 Salwa Banaspati sale is 30 tons approximately. Salwa
Banaspati dealer price is Rs109.5/Kg and sale on Rs
5-6 /Kg Margin.
 Salwa Oil is not avalable.
 Kisan Banaspati sale is 20 Tons in Tandlianwala.
Distribution price of Kisan Banaspati is Rs142.50/Kg
and Sale margin is Rs4-5.
 Kisan Oil distribution Price is Rs149/Liter sale
margin is Rs 3-4 /Liter.
Karachi

Tandlianwala Town
87
 No Premium brands available in tandlianwala town.
Unilever and P & G, Coca Cola and Pepse supply in
Tandlianwala from Okara.
 Kashmir sales in Tandlianwala is 20 Tons according
to its distributor Mr. Altaf.
 Kahsmir distribution Price is Rs 138 /Kg of ghee Rs
145/ Liter of Oil and Shop Keepers getting Rs 3-4 Per
Kg and per liter.
Karachi

Tandlianwala Town
88
 Ghee: Oil Ratio in Tandlianwala Town is 30:70.
 There is a distributor for Brite, Lemon Max, CP,
Tetley Tea and Bonus detergents in Tandlianwala,
but that was off.
 Satiana to Tandlianwala there are 2 Main Villages
Jhapal and Noonay Wala there are 3-5 Shops in the
villages.
 Potential for 5 Tons in tandlianwala of Malta brand
which will support 5-10% Soya Supreme Cooking Oil.
Karachi

Tandlianwala Town Summery
89
Salwa, Gaai, Kashmir and Kisan
 Kashmir Sales
20 Tons
80:20
145/KG
Karachi

90
 Salwa Sales
25-30 Tons /Mo
 Salwa Consumer Price
130 /kg
 Salwa Oil Ghee Ratio
100% Ghee
 Kisan Sales
10 Tons
Karachi

91
 kisan Ghee:Oil Ratio
60:40
 Gaai sales
 10 Tons
 80:20
 Gaai Banaspati Consumer Price
 143/KG
 SKU
 1x12 , 1X16,1X5, 250 Grms, 100 Grms
Karachi

92
None
 Dalda Sales
None
Okara
Data, Madni
Motorcycle Riksha
Karachi

Physical Situation Tandlianwala Town
93
 Main Bazars
3 Main Bazars
10-12 Shops
88, 82, 84, 85 Chaks
 Bazar Names
Rail Bazar, Karyana Bazar , Ghala Mandi
Karachi

Distribution Info
Tandlianwala Town
94
Unilever, PnG, Bonus
 Contact Person of Kashmir , Unilever
Privacy
 Contact No.
Privacy
Lemon Max, Brite, Cp, Teley Bonus Distributor
Privacy
 Privacy
Karachi

Supply Chain Tandlianwala Town
95
 Products supply to Tandlianwala from Other Places
Faisalabad,Okara
 Products Supply from Tandlianwala to Other Places
Jhamda, 78, Sumendri
Potential for Malta is 2-3 Tons in Tandlianwala Town
because there are many brands available in market
and this is a complete credit market.
Our dealer can supply in villages itself on Motorcycle
rikshas.
Karachi

Markt Response
Tandlianwala Town
96
Shop keepers informed that is a difficult market for
new brand. People are comfortable with current
brands. Gaai Banaspati tried to get share many time
with huge investment in advertising but they are
failed. Mostly people in this town are un educated
and lower middle class. Completely a credit market.
Karachi

Tandlianwala Town
97
 We can enter in Tandlianwala Town with some Shop
Borads on 4-5 Main Shops. We can plan BTL activity
as gifts to shop keepers, Keyrings, Not Pads for
attraction of shop keepers. If we get distributor in
Tandlianwala or in Sumendri Town he can cover
these towns. Distributor in Tandlianwala can cover
nearest villages through Motorcyle Riksha.
Karachi

Khurianwala and Shahkot Towns
98
Karachi

Khurianwala Town
99
 There is a single Main Market in Khurianwala Town
( Main Bazar). Major Selling Brands in Oil and Ghee
are Data Banaspati and Kashmir Banaspati.
 Kashmir Banaspati Dealer Sale Price is Rs138/KG
and Data Banaspati dealer price is Rs130/kg. Data
Oil Consumer Price is 144/Liter.
 Kashmir consumer price is 142/kg and Kashmir Oil
Consumer Price Price is 155/Liter.
 Kashmir and Data per KG Margin is of Rs 4-5 There
is no any distributor available of These Brands.
 Data working on open dealer market.
Karachi

Khurianwala Town
100
 Some Retailers buy these brands from Gol Karyana
2-4 Rs per Kg.
 Major Market in Khurianwala is of Ghee. Ghee:Oil
Ratio is 20:80 . SKU trend is 90% poly packs
1X5,1X12 and Tins also available 10%.
Karachi

Khurianwala Town
101
 No Lose Kanaster Banaspati sale in Khurianwala
Town.
Total Travel from Faisalabad to Khurianwala and
Khurianwala to Faisalabad is 45KM.
 Mostly people buy from nearest villages themselves.
But our dealer and distributor can also cover nearest
villages with motorcycle riksha and Gadha Gari.
Karachi

Khurianwala Town Summery
102
Kashmir , Data
 Kashmir Sales
70 Tons
90:10
Kasmir Consumer Price
 Data Sales
50 Tons
Karachi

103
90:10
 SKU
1x12 , 1X5
None
Karachi

104
Madni, Golden, Darja Awal
Motorcyle Riksha
Karachi

Physical Situation
Khurianwala Town
105
 Main Bazars
Patriawala rd, Jhumra rd, Jaranwala rd
5 main shops
karmanwala, tbi, rasool pura, lathyanwala
Karachi

Khurianwala Town
106
Kashmir
 Products comes in Khurianwala
From Jaranwala and Faisalabad
 Products go to other places from Khurianwala
karmanwala, tbi, rasool pura, lathyanwala
Privacy
Karachi

Shahkot Town
107
 There are 4 Main Markets or Bazars in Shah Kot
rounded clock Tower Shahkot.
 Circle Road
 Sangla Rd
 Manawala Bazar
 Jaranwala Rd
Karachi

Shahkot Town
108
 Major Brands in Shahkot are Kashmir Banaspati,
Khalis Banaspati and Gaai Banaspati Banaspati.
Kashmir Distribution price of Ghee is 138/Kg and
140/liter of Oil. Distributor getting Rs5-6 Margin on
Sale. Kahsmir sales is 40 tons in Shahkot town. Oil
and Ghee Ratio is 80:20.
 Khalis banaspati Dealer Price is 111/Kg and Oil is not
available in Khalis Banaspati.
 Gaai Ghee distribution Price is 139/Kg and
Consumer price is 144/KG. Gaai Oil Distribution
price is 151/Liter and Consumer price is 155/Liter.
Karachi

Shahkot Town
109
 Gaai banaspati sales is 10 tons in Shah kot 95% Ghee
and 5% oil. Distributor price is 134/Kg and selling on
5 Rs margin.
Karachi

Shahkot Town
110
 SKU 90% trend is Poly packs in shahkot 1X5 , 1X12,
1X16,1X32 10% Tins also available. No Lose Kanaster
Ghee sale in Shahkot Town.
 Dalda is only Premium Brand available in shahkot.
 Only Habib Cooking Oil is available in shahkot from
premimum Brands.
 Total Travel is 98KM Approximately from shahkot to
fsd and fsd to shahkot.
Karachi

Shahkot Town
Summery
111
Kashmir, Khalis Banaspati, Gaai
 Kashmir Sales
40 Tons
 Kashmir Ghee:oil
20:80 Ghee:oil
Khalis Banapasti Sales
30 Tons
Karachi

Shahkot Town
Summery
112
 Khalis Banapasti Ratio
100% Ghee
 Gaai Sales
10 Tons
40:60
Karachi

Shahkot Town Summery
113
 SKU
 1X12,1X16,1X32,1X64
 Dalda, Habib
 Dalda Sales
 3 Tons
 Nankana Sahab/ Manawala / Faisalabad
Karachi

Shahkot Town Summery
114
Motorcyle Riksha and Suzuki, Shehzor
Vehicle used to supply in villages
 Suzuki and Motorcycle Riksha
 Malta Brand has 7-8 Tons Potentioal in Town.
Distributor of Gaai know our brand and He can buy
distribution also. He can manage nearest villages on
Motorcycle riksha with Gaai Banaspati supply.
Karachi

Physical Situation
Shahkot Town
115
 Main Bazars
2 Main Bazars
200 Shops
67 Rb, 64 Johl
 Bazar Names
Main bazar, Harianwala BaZAR, Circler Rd
Karachi

Shahkot Town
116
 Uniliver, Dalda, Gaai, Habib, EBM
 Gaai Distributor Name
 Privacy
 Contact No.
 Privacy
Karachi

Shahkot Town
117
 Habib , Unilever, pn g
Privacy
 Cotact
Privacy
 Gaai Banaspati Distribution
Privacy
 Contact No.
Privacy
Karachi

Supply Chain
Shahkot Town
118
 Products come in Shahkot from other area
Manawala, Jaranwala
 Products go to other places from shahkot
67 Rb, 64 Johl, 68, johl mor, ada kimar, kamyar pind
Karachi

Market Response
Shahkot Town
119
 Shah Kot is the potential market for our brand. It
covers more than 60 Villages. Also has the buying
power. Many people know our brand. Some
informed me Malta was selling here some years ago.
Karachi

Shahkot Town
120
 We can enter in Khurianwala and Shahkot with some
Shop Borads on 4-5 Main Shops in Khurianwala and
6-7 Shops in Shahkot. We can plan BTL activity as
gifts to shop keepers, Keyrings, Not Pads for
attraction of shop keepers. We can also contact with
Gaai Banaspati distributor for Malta, he belongs to
sheikh family and there are 15 shops in Shahkot of
his family.
Karachi

Chiniot Town
121
Karachi

Chiniot Town
122
 There are three Main Markets in Chiniot, Main
Bazar, Furniture Wala Rd and Jhang Rd. Major
Selling Brands in Oil and Ghee are Data Banaspati ,
Kashmir Banaspati and Gaai Banaspati and Haandi
Banaspati.
 Kashmir Sales is 300 Tons in Chiniot Town,
Consumer Sale price is 155 For Oil and 145 for Ghee
and distributor getting Rs5-6 on Per Kg and Per Liter
Margin.
Karachi

Chiniot Town
123
 Data Ghee Consumer Price is Rs134/Kg . Data
working on open dealers Market. Gaai Banaspati
Sale is 40 Tons in Chiniot. Distribution price for
ghee of Gaai banaspati is 139/kg and Oil 150/Liter
and sale on 6-7 Rs per liter and Kg Margin.
 Haandi Consumer price is 138/Kg of Ghee and
149/Liter of Oil. Distributor sale on 4 Rs Per Kg and
6 Rs Per liter Margin. Handi Banaspati sale is 30
Tons / Mo.
 SKU Trend is Poly pack, 1X12,1X5 90% and 10% Tins
also available in Chiniot.
Karachi

Chiniot Town
124
 Dalda and Habib is also available in Chiniot.
 Dalda sale is 5 Tons monthly.
 Habib Sale is less than 1 Ton.
 Total Travel from fsd to Chiniot and Chiniot to Fsd is
90KM
Karachi

Chiniot Town
Summery
125
Data, Kashmir, Gaai and Haandi
 Kashmir Sales
300 tons
80:20
Karachi

Chiniot Town
Summery
126
 Data Sales
300 Tons
70:30
 SKU
1x12 , 1X5, 1X16, 1X31, 164X
 Kisan Sale
12 Tons
 Dalda
4 Tons
Karachi

Chiniot Town
Summery
127
Dalda, Habib
Golden banaspati (123/Kg Consumer Price)
Motorcyle Riksha, shehzore
Karachi

Chiniot Town
Physical Situation
128
 Main Bazars
300
Jhang Road Chaks, Sargodha Rd Chaks
Karachi

Chiniot Town
129
Kashmir, Dalda, Png, unilever, ebm
 Kasmir , dalda , unilever
Privacy
Kisan distributor
Privacy
Habib, Mayfair
Privacy
Karachi

Market response
Chiniot Town
130
 Chiniot is the complete credit market. We need a
strong distributor in chiniot. People are lower middle
class but they like dana in Banaspati that is why
premium brands not getting big share.
 Malta has 3-4 Tons potential in start in Chiniot
Town. It is a complete credit market and people’s
behavior is different and awkward.
 Villages can be covered by our dealer with
Motorcycle riksha.
Karachi

Chiniot Town
131
 We need a strong dealer or distribution in Chiniot
Town. We can plan BTL activities Flot for our Brand
in main cities. It will help to attract distributors and
dealers in our brand. Shop boards can also be helpful
for our brand entry in Chiniot. Distributor in chiniot
will cover nearest villages.
Karachi

Chak Jhumra Town
132
Karachi

Chak Jhumra Town
133
 There are two Main Markets in Jhumra Town
(Main Bazar and Ghala Mandi). Major Selling
Brands in Oil and Ghee are Kashmir Banaspat, Data
Banaspati and Gaai Banaspati.
 Kashmir Banaspati distributor Price is Rs139/KG
and consumer price is 144/Kg Kashmir oil
Distributor price is 143/Liter and consumer sale
price is 151/liter.
 Data Banaspati Dealer price Rs128/kg and sale price
is 133/Kg and Data oil dealer price is 141/Liter and
consumer price is 145/Liter.
Karachi

Chak Jhumra Town
134
 Kashmir sales is 100 Tons in Jhumra Town. Gaai
Distribution is available in Jhumra. Gaai Banaspati
sale is 40 Tons according to Gaai Distributor.
2-4 Rs per Kg.
Karachi

Chak Jhumra Town
135
 Major market in Jhumra is of Ghee.
 Ghee:OilRatio is 20:80.
available 10%.
 No Lose Kanaster Banaspati sale in Jhumra Town.

Total Travel from Faisalabad to Jhumra and Jhumra
to Faisalabad is 60KM
Karachi

Chak Jhumra Town
Summery
136
Kashmir, data, Gaai
 Kashmir Sales
100 Tons
90:10
 Data Sales
100 Tons
Karachi

Chak Jhumra Town
Summery
137
 Data Price
131 /kg
 Data Oil Ghee Ratio
100% Ghee
 SKU
1x12 , 1X5, 1X16, 1X32
None
Karachi

Chak Jhumra Town
Summery
138
Faisalabad and Sangla
Care Ghee
Motorcyle Riksha
Malta has potential of 5 Tons in start in Jhumra town.
People know Malta brand already there and they ask me
why we do not sale now. Villages can be covered by our
dealer with Motorcycle riksha and Gadha Gari.
Karachi

Chak Jhumra
Physical Situation
139
 Main Bazars
20-25 in a Bazar
Saianwala, Chak Bankay, Soobay, Ordha, Salarwala
1 Big shop in 2 Villages
Karachi

Chak Jhumra
140
Kashmir
Privacy
Privacy
Gai Banaspati, Dear Tea , Colgate Palmolive
 Privacy
 Nestle Engro, Kashmir
 Privacy
Karachi

Supply Chain
Chak Jhumra
141
 Products come from Different areas in Jhumra
Faisalabad and Sangla Hil
 Products go from Jhumra to different Places
Saianwala, Chak Bankay, Soobay, Ordha, Salarwala
Karachi

Market Response
Chak Jhumra
142
 People of Jhumra has no Buying power. Mostly
people in this Town lower Poor Class. They do not
consider quality. They buy brands which are cheap.
Karachi

Chak Jhumra
143
 People know that Malta brand was selling there 2
Years before. Shop keepers said it is a complete
credit market and we need a strong distributor there
who can bear Credit. We can also enter in the market
on direct selling through Faisalabad.
Karachi

Chak Jhumra
144
 . If Distributor from Faisalabad can manage Chak
Jhumra then we can enter in the market. We can also
plan for some BTL activities like gifting to the shop
keepers to enter in market.
Karachi

Amin Pur Bangla Town
Karachi
145
 There are 1 Main Market in Amin Pur Bangla Town
(Main Bazar). Major Selling Brands in Oil and Ghee
are Kashmir Banaspat, Data Banaspati.
 Kashmir Banaspati distributor Price is Rs140/KG
and consumer price is 144/Kg Kashmir oil
Distributor price is 146/Liter and consumer sale
price is 151/liter.
 Data Banaspati Dealer price Rs128/kg and sale price
is 133/Kg and Data oil dealer price is 141/Liter and
consumer price is 145/Liter.

Amin pur Bangla Town
Karachi
146
 Kashmir sales is 17-20 Tons in Amin Pur Bangla
Town.
 SKU trend of Kashmir is 1X12 and 1X5 90% and 10%
other SKUs.
3-4 Rs per Kg.

Amin Pur Bangla Town
Karachi
147
 Major market in Amin Pur Bangla is of Ghee.
 Ghee:OilRatio is 20:80.
available 10%.
 No Lose Kanaster Banaspati sale in Amin Pur Bangla
Town.

Total Travel from Faisalabad to APB and APB to
Faisalabad is 70KM

Amin Pur Bangla Town Summery
Karachi
148
Kashmir, Daata
 Kashmir Sales
17-20 Tons
80:20
 Data Sales
30 Tons

Amin Pur Bangla Town Summery
Karachi
149
Faisalabad and Bhawana
None
Motorcyle Riksha and Gadha Gaari
Malta has potential of 3 Tons in start in APB Town. People
likes dana in banaspati and This is a backward area
consist on Pooro Lower class. Villages can be covered by
our dealer with Motorcycle riksha and Gadha Gari.

Amin Pur Bangla Physical Situation
Karachi
150
 Main Bazars
One Main Bazar
20-25 in a Bazar
Narwala, amin pur nana pind, 31 chak, 32 chak, 30
chak
1 Big shop in 2 Villages

Amin Pur Bangla Town Distribution Info
Karachi
151
Kashmir
Privacy
Gai Banaspati, Dear Tea , Colgate Palmolive, EBM,
PnG
 Privacy
 National Foods
 Privacy

Amin Pur Bangla Market response
Karachi
152
 People of APB has no Buying power. Mostly people
in this Town lower Poor Class. They do not consider
quality. They buy brands which are cheap.

APB Town Suggestions and Recomendations
Karachi
153
 Shop keepers said it is a complete credit market and
we need a strong distributor there who can bear
Credit. We can also enter in the market on direct
selling through Faisalabad. Villages are far from each
others even 25/SqKm. We have to enter with a
strong distributor and shop boards to attract people.

Gol Karyana Faisalabad
Karachi
154
 Whole sale market situated in Faisalabad is called
Gol Karyana. There are More than 70 Big whole sale
shops in this market. Dealers in Gol Karyana buy
oil/ghee directly from Factories and people buy from
them.
 From different towns people reach in gol karyana
and buy oil/ghee from them.
 They told me there is not a fixed prices of B/C class
oil/Ghee If we buy huge quantity company decrease
rates.

Overall Summery Summery
155
Mostly Market captured by C Class Brands like Salwa ,
Madni and Karachi Banaspati. People buy less costly
products in the rural areas. Many areas people like
Dana in Banaspati that is the reason of sales of C
Class Banaspati. 90% Sale is for Ghee in visited
Towns. And SKU Trend is 90% Poly Packs
1X5,1X16,1X12. We can hire distributions in the
towns and also get dealers to cover these areas.
Karachi

Towns Visited
Karachi
156

About Presenter
Karachi
157
Zeeshan Ali is an Marketing / Advertising Intellectual
and Professionally Employed in Agro processors and
ATM Gases Karachi as Central Regional Marketing
Manager.
Previously, Ali attached with an Advertsing Agency E-
MediaLinks Faisalabad as ATL/BTL Manager.
Currently Ali, running a Professional and First
Advertising agency of Faisalabad which associated
with the name as BRAND WHEELS, ISLAMABAD.
0344 550 16 16
0333 550 16 16

Karachi
158

Towns in Faisalabad for FMCG Presentation

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