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Update/Town Hall Meeting
Plans & Growth Initiatives

  –  Space & Communication Improvement
  –  Inbound Marketing
    •  Lead gen/Lead nurturing
    •  sales Infrastructure
  –  Client Nurturing
  –  Zerys Conversion
  –  Channel support
  –  Partner development
  –  Event Expansion
  –  Product development	
  
NEW	
  LEADS,	
  NURTURING	
  ACTIVITY	
  
              ONE	
  WEEK	
  MOVING	
  AVERAGE	
  
35.0	
  




30.0	
  




25.0	
  




20.0	
  


                                                         New	
  MA	
  
15.0	
                                                   Nurture	
  MA	
  




10.0	
  




  5.0	
  




  0.0	
  
#	
  Contracts	
  Closed	
  
4	
  




3	
  




2	
  




1	
  




0	
  
REVENUE	
  PER	
  WEEK	
  
$40,000	
  



$35,000	
  



$30,000	
  



$25,000	
  



$20,000	
  



$15,000	
  



$10,000	
  



 $5,000	
  



       $0	
  
All	
  Sherpa	
  Brands	
  
                                       150	
                                                                   1500	
  

                                       140	
  

                                       130	
                                                                   1300	
  

                                       120	
  

                                       110	
  
                                                                                                               1100	
  
CancellaIons/	
  New	
  Accounts	
  




                                       100	
  




                                                                                                                          Overall	
  AcIve	
  Accounts	
  
                                         90	
  
                                                                                                               900	
  
                                         80	
  

                                         70	
  
                                                                                                               700	
  
                                         60	
  

                                         50	
  
                                                                                                               500	
  
                                         40	
  

                                         30	
  

                                         20	
                                                                  300	
  


                                         10	
  

                                           0	
                                                                 100	
  




                                                   Month	
  and	
  Year	
  
                                                   New	
       Cancella:ons	
     Total	
  #	
  Accounts	
  
Client	
  Nurturing,	
  Channel	
  Support,	
  
               Zerys	
  Conversion	
  
•  Jus:n/Natasha	
  modeling	
  and	
  tes:ng:	
  
   –  Telephone	
  team	
  
   –  Integra:ng	
  first	
  to	
  last	
  client	
  touches	
  
•  Andrew	
  WiPer,	
  Strategic	
  Accounts	
  Manager	
  
   –  HD	
  and	
  AF	
  channel	
  sales	
  and	
  service	
  support	
  
   –  Key	
  partner	
  contact	
  and	
  development	
  
•  Finalizing	
  Community	
  Sherpa	
  Conversion	
  
   –  Savings	
  accommodates	
  February	
  reduced	
  content	
  
      crea:on	
  workload	
  
   –  Next	
  steps:	
  integrate	
  Zerys	
  into	
  all	
  DigitalSherpa	
  
      content	
  environments	
  
Marke:ng	
  Event	
  Expansion	
  
•  Design	
  Bloggers	
  Conference	
  
   –  +100	
  aPendees	
  
   –  +$100K	
  revenue	
  
•  New	
  Launches	
  2013	
  
   –  Mul:Family	
  Social	
  Media	
  Summit-­‐	
  Napa,	
  1/13	
  
   –  BlogHot	
  –	
  Los	
  Angeles	
  3/13	
  
   –  European	
  Design	
  Bloggers	
  Conference-­‐	
  5/13	
  
•  $500K	
  and	
  8%	
  DigitalSherpa	
  Revenue	
  Growth	
  
SMB Inbound/Social
          Marketing Funnel
                                           Content
                                           Marketing
Discovery	
  
                                           Social Networking
                                           Fan Activation
                        • Email Mktg            Social Listening
                        • Lead Nurturing
   Conversion	
         • Landing Pgs        Lead Mgmt
                        • Opt/tracking       Web analytics
                                             Site Optimization


          Op:mize	
                        Blog & Social Analytics
Product	
  Planning	
  Grid	
  
New	
  Product	
  &	
  UI	
  Release	
  
Product	
  Release	
  Calendar	
  

•    August	
  Development	
  
•    September	
  internal	
  Beta	
  and	
  Training	
  
•    September	
  Marke:ng	
  Crea:on	
  
•    October	
  Sales	
  Training	
  and	
  Launch	
  
Investment	
  Community	
  Validates	
  
  DigitalSherpa	
  Business	
  Model	
  
Plans & Growth Initiatives

  –  Space & Communication Improvement
  –  Inbound Marketing
    •  Lead gen/Lead nurturing
    •  sales Infrastructure
  –  Client Nurturing
  –  Zerys Conversion
  –  Channel support
  –  Partner development
  –  Event Expansion
  –  Product development	
  
Immediate	
  Priori:es	
  
•  Management	
  and	
  team	
  development	
  
      –  Internet	
  and	
  Content	
  Marke:ng	
  Curriculum	
  for	
  
         DigitalSherpa	
  staff	
  
      –  Leadership	
  development	
  program	
  
•    Comprehensive	
  plan	
  for	
  increased	
  client	
  reten:on	
  
•    Product	
  Launch	
  
•    Op:mize	
  new	
  lead	
  and	
  customer	
  acquisi:on	
  
•    Integrate	
  SocialTract	
  and	
  hunt	
  for	
  similar	
  deals	
  
•    Event	
  launch	
  season	
  
•    Enhance	
  NCI	
  value	
  to	
  secure	
  future	
  investment:	
  Why?	
  

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Townhallaugust2012

  • 2. Plans & Growth Initiatives –  Space & Communication Improvement –  Inbound Marketing •  Lead gen/Lead nurturing •  sales Infrastructure –  Client Nurturing –  Zerys Conversion –  Channel support –  Partner development –  Event Expansion –  Product development  
  • 3.
  • 4.
  • 5. NEW  LEADS,  NURTURING  ACTIVITY   ONE  WEEK  MOVING  AVERAGE   35.0   30.0   25.0   20.0   New  MA   15.0   Nurture  MA   10.0   5.0   0.0  
  • 6. #  Contracts  Closed   4   3   2   1   0  
  • 7. REVENUE  PER  WEEK   $40,000   $35,000   $30,000   $25,000   $20,000   $15,000   $10,000   $5,000   $0  
  • 8.
  • 9.
  • 10. All  Sherpa  Brands   150   1500   140   130   1300   120   110   1100   CancellaIons/  New  Accounts   100   Overall  AcIve  Accounts   90   900   80   70   700   60   50   500   40   30   20   300   10   0   100   Month  and  Year   New   Cancella:ons   Total  #  Accounts  
  • 11.
  • 12. Client  Nurturing,  Channel  Support,   Zerys  Conversion   •  Jus:n/Natasha  modeling  and  tes:ng:   –  Telephone  team   –  Integra:ng  first  to  last  client  touches   •  Andrew  WiPer,  Strategic  Accounts  Manager   –  HD  and  AF  channel  sales  and  service  support   –  Key  partner  contact  and  development   •  Finalizing  Community  Sherpa  Conversion   –  Savings  accommodates  February  reduced  content   crea:on  workload   –  Next  steps:  integrate  Zerys  into  all  DigitalSherpa   content  environments  
  • 13. Marke:ng  Event  Expansion   •  Design  Bloggers  Conference   –  +100  aPendees   –  +$100K  revenue   •  New  Launches  2013   –  Mul:Family  Social  Media  Summit-­‐  Napa,  1/13   –  BlogHot  –  Los  Angeles  3/13   –  European  Design  Bloggers  Conference-­‐  5/13   •  $500K  and  8%  DigitalSherpa  Revenue  Growth  
  • 14. SMB Inbound/Social Marketing Funnel Content Marketing Discovery   Social Networking Fan Activation • Email Mktg Social Listening • Lead Nurturing Conversion   • Landing Pgs Lead Mgmt • Opt/tracking Web analytics Site Optimization Op:mize   Blog & Social Analytics
  • 16. New  Product  &  UI  Release  
  • 17.
  • 18.
  • 19. Product  Release  Calendar   •  August  Development   •  September  internal  Beta  and  Training   •  September  Marke:ng  Crea:on   •  October  Sales  Training  and  Launch  
  • 20. Investment  Community  Validates   DigitalSherpa  Business  Model  
  • 21. Plans & Growth Initiatives –  Space & Communication Improvement –  Inbound Marketing •  Lead gen/Lead nurturing •  sales Infrastructure –  Client Nurturing –  Zerys Conversion –  Channel support –  Partner development –  Event Expansion –  Product development  
  • 22. Immediate  Priori:es   •  Management  and  team  development   –  Internet  and  Content  Marke:ng  Curriculum  for   DigitalSherpa  staff   –  Leadership  development  program   •  Comprehensive  plan  for  increased  client  reten:on   •  Product  Launch   •  Op:mize  new  lead  and  customer  acquisi:on   •  Integrate  SocialTract  and  hunt  for  similar  deals   •  Event  launch  season   •  Enhance  NCI  value  to  secure  future  investment:  Why?