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AICPA Leadership Retreat - Technology

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AICPA Leadership Retreat - Technology

  1. 1. Trends in Technology and theirImpact on Organizations Reggie Henry, CAE Chief Information Officer ASAE
  2. 2. What We’ll CoverBackground Trends
  3. 3. Background
  4. 4. Background: Evolution Evolution of Networks Evolution of (People and ContentTechnological) Evolution of “Personal” Technologies
  5. 5. Evolution of Content Defining Characteristics • Authoritarian • Top Down • Static • One to many Evolution of Content
  6. 6. Evolution of Content Defining Characteristics • Authority and User Generated • Networked • Dynamic • Many to many Evolution of Content
  7. 7. Evolution of Networks - People The world is changing the way it communicates. The world is changing the way content is created, filtered, consumed, shared, rated…… Evolution of Networks (People andTechnological) There is a group of folks, largely (but not entirely) defined by generation, who communicate differently. They have always communicated differently. That’s what this is REALLY all
  8. 8. Evolution of Networks - Technology 4G - 20121983 1990 2002
  9. 9. Evolution of Personal Technologies 1996 1973 Evolution of “Personal” Technologies NOW! 2002
  10. 10. Background: Evolution Evolution of Networks Evolution of (People and ContentTechnological) Evolution of “Personal” Technologies
  11. 11. Background: Evolution Evolution of Networks Evolution of (People and Content Technological) Evolution of “Personal” Technologies
  12. 12. Content Considerations
  13. 13. Content Considerations ...But....
  14. 14. Content ConsiderationsToo many websites, apps, links, To little time . . .
  15. 15. Content ConsiderationsThink like
  16. 16. Content Considerations You specify the content You want....You get the content You want....
  17. 17. Strategy: Foundational Elements • Taxonomy • Orbital Content • Social/Community
  18. 18. Strategy: Taxonomy Project Retooling your taxonomy for the future!• How we categorize content• By topic• By audience• By source• By length of time to consume Possible new ways• By intended device of categorizing• How its connected to other content content.
  19. 19. Strategy: Orbital Content •A transformed relationship with content is one in which individual users are at center and content floats in orbit around them. •Liberated: The content was either created by you or has been distilled and associated with you. •Open: You collected it so you control it… It can be shared with countless apps and flow seamlessly between contexts.Source: www.alistapart.com/articles/orbital-content/
  20. 20. Strategy: Orbital Content The TAXONOMY is the connective tissue between your members and their content needs.AssociationGeneratedContentMemberGenerated TaxonomyContent“Other”GeneratedContent
  21. 21. Strategy: Social/Community Communities both private and public areAssociationGenerated critical to yourContent strategyMemberGenerated TaxonomyContent“Other”GeneratedContent as both a destination and source for content!
  22. 22. So, what is mobile?
  23. 23. So, what is mobile? Although both smartphones and tablets are considered mobile, increasingly, people use them differently.• Convenience• Save Time• Waste Time• Social • Broad Content Consumption• Simple • Desktop-like expectations, with mobile flair • Social • Complex
  24. 24. Prediction…
  25. 25. Prediction… A year early!
  26. 26. Evolution of Mobile Access
  27. 27. Predictions for 2015 • There will be nearly one mobile device per capita by 2015. There will be over 7.1 billion mobile-connected devices— approximately equal to the world’s population in 2015 (7.2 billion) • Two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video will more than double every year between 2010 and 2015. • Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010 • There will be 788 million mobile-only Internet users by 2015. The mobile-only Internet population will grow 56-fold from 14 million at the end of 2010 to 788 million by the end of 2015.Cisco Visual Networking Index: Global Mobile DataTraffic Forecast Update, 2010–2015
  28. 28. …and then there’s this!! This is Different!!!
  29. 29. iPad Adoption is Crazy!TOP MOBILE INTERNET TRENDS Matt Murphy / Mary Meeker – 2/10/11http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
  30. 30. So, What? But from abusiness perspective why should I care? It’s just a media consumption device, right?
  31. 31. My first portable computer - 1986 COMPAQ Portable ll Price: $4999 Weight: 26 Pounds CPU: Intel 286 @ 8 MHz RAM: 640k Storage: 20Meg hard drive Display: 9 Inch monochrome 80 x 25 text Ports: 1 parallel, 1 serial, 1 CGA OS: MS-DOS 3.1My present portable computer - 2012 iPAD 2 Price: $699 Weight: 1.35 Pounds CPU: 1GHz dual-core RAM: 64GB Storage: (in RAM) Display: 9.7 Inch 1024x768 resolution Ports: 30-pin dock connector OS: iOS 5
  32. 32. My first portable computer - 1986 COMPAQ Portable ll Price: $4999 Weight: 26 Pounds CPU: Intel 286 @ 8 MHz RAM: 640k Storage: 20Meg hard drive Display: 9 Inch monochrome Let’s see… 80 x 25 text Ports: 1 parallel, 1 serial, 1 1024 MHz = 1 CGA OS: MS-DOS 3.1 GHz, so…. WOW! computer - 2012My present portable That’s about 125 times iPAD 2 Price: $699 faster! Weight: 1.35 Pounds CPU: 1GHz dual-core RAM: 64GB Storage: (in RAM) Display: 9.7 Inch 1024x768 resolution Ports: 30-pin dock connector OS: iOS 5
  33. 33. My first portable computer - 1986 COMPAQ Portable ll Price: $4999 Weight: 26 Pounds CPU: Intel 286 @ 8 MHz RAM: 640k Storage: 20Meg hard drive …and Display: 9 Inch monochrome 80 x 25 text 1024 MB = 1 GB, Ports: 1 parallel, 1 serial, 1 CGA so…. OS: MS-DOS 3.1 That’s about 3,200 times moreMy present portable computer - 2012 iPAD 2 workspace and Price: $699 storage! Weight: 1.35 Pounds CPU: 1GHz dual-core RAM: 64GB Storage: (in RAM) Display: 9.7 Inch 1024x768 resolution Ports: 30-pin dock connector OS: iOS 5
  34. 34. This IS a computer!
  35. 35. So how do I think about this?
  36. 36. 1024 x 768Now What? 320 x 480
  37. 37. So how do I think about this? Or even worse, now what?
  38. 38. Strategy Considerations The Mobile Mindset
  39. 39. The Mobile Mindset Mobile First = User Needs First!It’s, ultimately, a re-imagining of how our contentfits our users needs. Just think about what MobileFirst really implies. “What tasks make senseto the user?” “What does the user want?”“What is going to be most relatable to theuser?” All of these things are focused on thepersonal nature of the experience.Jason Grigsby, Vice President, Mobile and Web StrategistCloud Four, Inc.
  40. 40. The Mobile Mindset Mobile “user experience” design is, in many ways, an act of curation.When designing for mobile platforms, one has to be much more carefulabout selecting content and interactions for a given screen or app statethan on the web or desktop.Global navigation is often limited or absent. Menus, toolbars, and othernavigation elements usually have strict limits on the number of items theycan provide. So ensuring that users have access to all the functions theyneed (and none they don’t), and that they can find their way out of agiven app state, is crucial.Thoughts on user experience design byDmitry Nekrasovski
  41. 41. The Mobile Mindset Mobile USAGE is Different! ThinkPresence at the Point of Need!
  42. 42. The Mobile Mindset Mobile First = User Needs First!
  43. 43. The Mobile Mindset Mobile First = User Needs First!Extraneous
  44. 44. The Mobile Mindset Mobile First = User Needs First!
  45. 45. Strategy ConsiderationsApps vs. Mobile Web
  46. 46. What’s an App?• Apps are device specific and leverage native features on smartphones/tablets• Usually look and interact in “cooler” ways than mobile web…for now• How do you know? Apps are usually accessed via an online app store like Apple’s App Store, BlackBerry’s App World, or the Android Market
  47. 47. What’s the Mobile Web?• Mobile web is accessed via a browser on the device• Typing the URL on the mobile browser brings up a mobile formatted version of a traditional website• Many ways to approach mobile web • Different presentation of main site (good place to start) • Fully mobile-designed version (end game)
  48. 48. Apps v. Mobile Web
  49. 49. Content ConsiderationsMashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
  50. 50. Apps v. Mobile WebMashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
  51. 51. Apps v. Mobile Web First time theres been a decline in First time theres been a decline in mobile web usage as compared to mobile web usage as compared to app usage....hmmm....and the gap app usage....hmmm....and the gap is widening! is widening!Mashable Tech, Sam Lairdhttp://mashable.com/2012/06/06/mobile-site-mobile-app-infographic/
  52. 52. When Do We Use Apps?
  53. 53. Why Do We Use Apps?
  54. 54. How Do People Find Apps?
  55. 55. Strategy ConsiderationsResponsive Design
  56. 56. Responsive DesignWhat is Responsive Web Design?Responsive web design is the term given to the concept of designing and developinga website so that the layout changes depending on the device/viewport on which thewebsite is being viewed. The term Responsive Web Design was coined by its creator,Ethan Marcotte.
  57. 57. Strategy ConsiderationsHowever, responsive design is only the first step. You must consider Mobile Contexts
  58. 58. Mono-context Mobile-context
  59. 59. Mobile Contexts• Location• Locomotion• Immediacy• Device Capabilities/Constraints
  60. 60. Mobile Context: Location Intentional Serendipity
  61. 61. Location based social serendipity I really need some helpwith this cloud computing My ASAE Technology Colleagues thing… Can we help our members have “not so chance” encounters?
  62. 62. Association Examples Houston Association of Realtors
  63. 63. Association Examples American Sailing Association
  64. 64. Association Examples American Lifeguard Association
  65. 65. Association ExamplesAmerican Heart Association: Walking Paths
  66. 66. Mobile Context: Locomotion How do I design for this situation? - Better have easily accessible navigation - Better have “small” content - Better GET TO THE POINT!
  67. 67. Mobile Context:Immediacy Two of the defining characteristics of mobile devices is ALWAYS ON and ALWAYS CONNECTED. Users expectations are colored by this. So mobile must: • Load quickly • Meet the users need quickly • Remember what I was doing quickly
  68. 68. Mobile Context: Device CapabilitiesCan I take advantage of:• Cameras• Location Awareness• Device Orientation• Other Apps Constraints What do I do about: • Screen Size • “Uneven” Internet Access • User Familiarity with Device
  69. 69. Mobile Device Management is a MUST!IMP !
  70. 70. Cloud Computing
  71. 71. Cloud Computing Cloud computingThe delivery of computing as a service ratherthan a product, whereby shared resources,software, and information are provided tocomputers and other devices as a meteredservice over a network (typically the Internet).
  72. 72. Cloud Computing3 Major Business Models
  73. 73. Cloud Computing Software as a Service (SaaS)• Cloud application services or "Software as a Service (SaaS)" deliver software as a service over the Internet, eliminating the need to install and run the application on the customers own computers and simplifying maintenance and support.
  74. 74. Cloud Computing Platform as a Service (PaaS)• PaaS solutions are development platforms for which the development tool itself is hosted in the cloud and accessed through a browser. With PaaS, developers can build web applications without installing any tools on their computer and then deploy those applications without any specialized systems administration skills.
  75. 75. Cloud Computing Infrastructure as a Service" (IaaS)• Cloud infrastructure services, also known as “Infrastructure as a Service" (IaaS), deliver computer infrastructure – typically a platform virtualization environment – as a service, along with raw (block) storage and networking. Rather than purchasing servers, software, data-center space or network equipment, clients instead buy those resources as a fully outsourced service.
  76. 76. Cloud Computing3 Major Implementation Models
  77. 77. Cloud Computing•Pros• Eliminate or reduce capital investments in infrastructure• Scalability – up or down• Speed to market•Cons• Security• Application Integration• Privacy Compliance
  78. 78. Cloud ComputingPersonal Cloud Computing
  79. 79. Final Thoughts - Q & A Thank You for Your Time and Attention

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