This study examines factors that influence tourist satisfaction among domestic tourists in Bangladesh. The researcher conducted surveys of 150 domestic tourists who had taken overnight trips within Bangladesh. Regression analysis found that five factors had significant positive impacts on tourist satisfaction: scenic beauty, hotel services, transportation facilities, price of tourist services, and emotional attachment to destinations. The study aims to help tourism planners develop sustainable products and services to increase domestic tourist satisfaction in Bangladesh.
Multiattribute attitude measurement of incredible india campaignAlexander Decker
The document summarizes a study that evaluated India's "Incredible India" tourism campaign. It used a questionnaire to measure foreign tourists' attitudes toward various elements of the campaign. The study found the mean overall attitude score was 184.29 out of a possible 300, indicating a generally positive attitude. The campaign was launched in 2002 to boost India's struggling tourism industry after several crises. It has since helped significantly grow tourism in India and increase its share of GDP and employment.
Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...Rokibul Rs
This document analyzes tourism marketing strategies in Bangladesh. It discusses how tourism can contribute significantly to the economy if proper marketing plans and strategies are developed and implemented. Tourism demand depends on factors like attractions, costs, security, accommodation, entertainment and political stability. The study uses a questionnaire survey of 115 domestic and foreign tourists and regression analysis to determine how these variables impact tourism in Bangladesh. It finds that attractions and costs have a positive impact, while recommending that integrated marketing be used to develop the tourism sector and realize its potential for economic growth.
Measuring Tourist Service Satisfaction at Destination: A Case Study of Cox...b-planning
This study examines existing tourism services of the highly trafficked destination of Cox’s Bazar Sea beach in
Bangladesh using a tourist satisfaction analysis. Using observation and self-determined questionnaire survey, the study
classified tourist to their demographic and socioeconomic characteristics and measured satisfaction level using five point
Likert- scales against seventeen selected variables. The findings of this study suggest that tourists were mostly satisfied with
amenities related to destination management, with a natural attraction to the beach and relaxation facilities provided by the
destination. In contrast, tourists were disappointed with facilities such as health and emergency services, transportation
services, tour guides, information services and night life. The outcome of this empirical research will enable planners,
investors, destination mang ers and other vested interest groups to better understand tourist expectations and formulate
improved strategies, regional policy and a balanced approach toward sustainable tourism development in the region
TRADE LIBERALIZATION AND IMPACT IN INCLUSIVE GROWTH OF TOURISM INDUSTRY IN IN...DrVinayJoshi
The travel and tourism industry has emerges as one of the rapidly growing service sectors contributing significantly to global economic growth and development. In developing countries like Indian tourism has become one of the important sectors of the economy, contributing to a large proportion of the national income and generating huge employment opportunities. Tourism is one of the largest service industries in terms of gross revenue and foreign exchange earnings. Tourism growth has implications for employment, as tourism generates employment at all skill levels. This paper attempts to estimate total direct employment generated in India by foreign tourism. This paper discusses how India is emerging as popular tourist destination in the world, driven by the focus on innovation and creating value for tourist. It also examines the impact of India’s economic growth on tourism, Contributors to economic growth, Role of Tourism industry in India’s GDP. The paper also explores that there has been a tremendous growth in tourism in India because of the policies of the government and support from all levels.
Tourists Behavioral Intention to Visit Halal Tourism Destination: An Empirica...Md Suliman Hossin
This document summarizes a research study that examined the influence of affecting attributes on Muslim tourists' behavioral intention to visit Malaysia as a halal tourism destination. The study used a survey of 394 Muslim tourists in the Klang Valley area of Malaysia. The findings revealed that attributes like halal certification for food and beverage, destination image, and emotional incidents have a significant positive influence on tourists' satisfaction and behavioral intention to select Malaysia as a destination. The conclusions provided insights into how these affecting attributes impact Muslim tourists' selection of Malaysia for tourism purposes.
This document provides an overview of tourism in the Indian state of Gujarat. Some key points:
- Gujarat has significant potential for tourism due to its natural beauty, heritage sites, and culture. However, its tourism industry has not been as successful as others like Kerala, Rajasthan, and Goa.
- The document examines reasons for this and explores how destination branding could help Gujarat tourism. Research was conducted comparing Gujarat to three other states.
- The research found that Gujarat could become a top tourist destination by developing a strong, distinct identity and brand through effective marketing strategies.
5 prospect and-strategy-for-tourism-developmentNazmul Alam
1. The tourism industry in Bangladesh has grown in recent decades but remains underdeveloped compared to its potential. It accounted for just 2.2% of GDP in 2013.
2. The Bangladesh Parjatan Corporation was formed in 1971 to develop tourism but various plans were not properly implemented. Both public and private sectors have invested in the industry.
3. The main types of tourism in Bangladesh are site tourism (46% of tourists), business tourism (42%), and religious tourism (3.4%). Medical tourism remains untapped due to issues with healthcare infrastructure and legal systems.
Effect of Tourism on Economic Wellbeing of Host Communities in Cross River St...ijtsrd
This study examined the effect of tourism on economic wellbeing of host communities in Cross River State, Nigeria. The study modelled the effect of service, product, hotels, transportation and infrastructural facilities on economic well being of host communities in Cross River State. It is a descriptive survey on a sample of 400 respondents from the host communities. Data obtained for the study were analyzed using percentages, mean, standard deviation and regression analysis. From the result of the regression model it was observed that product, service and infrastructure have positive impact on the on the economic well being of the host communities. This means that if product, service and infrastructure are developed and improved, it will bring about more increase in the economic well being of the host communities. On the other hand, hotels and transportation have a negative impact on the economic wellbeing of the host communities. Thus, increase in hotels and transportation cost will bring about a decline in the economic wellbeing of the host communities. The overall significance of the model also supports the alternate hypothesis that the model has goodness of fit and is statistically significant. In other words, tourism consumption has significant impact on the economic wellbeing of the host communities. Based on the analysis and findings of the study the following recommendations are made Since tourism consumption has become imperative for economies to thrive successfully, it is imperative that government should develop and as well as regulate operators in the tourism destination to step up the quality of product, service and infrastructure provided in the tourist destination. This is because they have been found to have positive impact on the on the economic well being of the host communities. The government should also come up with policy instruments containing measures that will effectively' monitor and evaluate the operations of tourism destinations. This is necessary as this research manifest the fact that hotels and transportation cost negatively affects the host communities. In other words it will bring about a decline in the economic wellbeing of the host communities if not regulated. Anionwu, Carol "Effect of Tourism on Economic Wellbeing of Host Communities in Cross River State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd25295.pdfPaper URL: https://www.ijtsrd.com/management/business-economics/25295/effect-of-tourism-on-economic-wellbeing-of-host-communities-in-cross-river-state-nigeria/anionwu-carol
Multiattribute attitude measurement of incredible india campaignAlexander Decker
The document summarizes a study that evaluated India's "Incredible India" tourism campaign. It used a questionnaire to measure foreign tourists' attitudes toward various elements of the campaign. The study found the mean overall attitude score was 184.29 out of a possible 300, indicating a generally positive attitude. The campaign was launched in 2002 to boost India's struggling tourism industry after several crises. It has since helped significantly grow tourism in India and increase its share of GDP and employment.
Different aspects-of-tourism-marketing-strategies-with-special-reference-to-b...Rokibul Rs
This document analyzes tourism marketing strategies in Bangladesh. It discusses how tourism can contribute significantly to the economy if proper marketing plans and strategies are developed and implemented. Tourism demand depends on factors like attractions, costs, security, accommodation, entertainment and political stability. The study uses a questionnaire survey of 115 domestic and foreign tourists and regression analysis to determine how these variables impact tourism in Bangladesh. It finds that attractions and costs have a positive impact, while recommending that integrated marketing be used to develop the tourism sector and realize its potential for economic growth.
Measuring Tourist Service Satisfaction at Destination: A Case Study of Cox...b-planning
This study examines existing tourism services of the highly trafficked destination of Cox’s Bazar Sea beach in
Bangladesh using a tourist satisfaction analysis. Using observation and self-determined questionnaire survey, the study
classified tourist to their demographic and socioeconomic characteristics and measured satisfaction level using five point
Likert- scales against seventeen selected variables. The findings of this study suggest that tourists were mostly satisfied with
amenities related to destination management, with a natural attraction to the beach and relaxation facilities provided by the
destination. In contrast, tourists were disappointed with facilities such as health and emergency services, transportation
services, tour guides, information services and night life. The outcome of this empirical research will enable planners,
investors, destination mang ers and other vested interest groups to better understand tourist expectations and formulate
improved strategies, regional policy and a balanced approach toward sustainable tourism development in the region
TRADE LIBERALIZATION AND IMPACT IN INCLUSIVE GROWTH OF TOURISM INDUSTRY IN IN...DrVinayJoshi
The travel and tourism industry has emerges as one of the rapidly growing service sectors contributing significantly to global economic growth and development. In developing countries like Indian tourism has become one of the important sectors of the economy, contributing to a large proportion of the national income and generating huge employment opportunities. Tourism is one of the largest service industries in terms of gross revenue and foreign exchange earnings. Tourism growth has implications for employment, as tourism generates employment at all skill levels. This paper attempts to estimate total direct employment generated in India by foreign tourism. This paper discusses how India is emerging as popular tourist destination in the world, driven by the focus on innovation and creating value for tourist. It also examines the impact of India’s economic growth on tourism, Contributors to economic growth, Role of Tourism industry in India’s GDP. The paper also explores that there has been a tremendous growth in tourism in India because of the policies of the government and support from all levels.
Tourists Behavioral Intention to Visit Halal Tourism Destination: An Empirica...Md Suliman Hossin
This document summarizes a research study that examined the influence of affecting attributes on Muslim tourists' behavioral intention to visit Malaysia as a halal tourism destination. The study used a survey of 394 Muslim tourists in the Klang Valley area of Malaysia. The findings revealed that attributes like halal certification for food and beverage, destination image, and emotional incidents have a significant positive influence on tourists' satisfaction and behavioral intention to select Malaysia as a destination. The conclusions provided insights into how these affecting attributes impact Muslim tourists' selection of Malaysia for tourism purposes.
This document provides an overview of tourism in the Indian state of Gujarat. Some key points:
- Gujarat has significant potential for tourism due to its natural beauty, heritage sites, and culture. However, its tourism industry has not been as successful as others like Kerala, Rajasthan, and Goa.
- The document examines reasons for this and explores how destination branding could help Gujarat tourism. Research was conducted comparing Gujarat to three other states.
- The research found that Gujarat could become a top tourist destination by developing a strong, distinct identity and brand through effective marketing strategies.
5 prospect and-strategy-for-tourism-developmentNazmul Alam
1. The tourism industry in Bangladesh has grown in recent decades but remains underdeveloped compared to its potential. It accounted for just 2.2% of GDP in 2013.
2. The Bangladesh Parjatan Corporation was formed in 1971 to develop tourism but various plans were not properly implemented. Both public and private sectors have invested in the industry.
3. The main types of tourism in Bangladesh are site tourism (46% of tourists), business tourism (42%), and religious tourism (3.4%). Medical tourism remains untapped due to issues with healthcare infrastructure and legal systems.
Effect of Tourism on Economic Wellbeing of Host Communities in Cross River St...ijtsrd
This study examined the effect of tourism on economic wellbeing of host communities in Cross River State, Nigeria. The study modelled the effect of service, product, hotels, transportation and infrastructural facilities on economic well being of host communities in Cross River State. It is a descriptive survey on a sample of 400 respondents from the host communities. Data obtained for the study were analyzed using percentages, mean, standard deviation and regression analysis. From the result of the regression model it was observed that product, service and infrastructure have positive impact on the on the economic well being of the host communities. This means that if product, service and infrastructure are developed and improved, it will bring about more increase in the economic well being of the host communities. On the other hand, hotels and transportation have a negative impact on the economic wellbeing of the host communities. Thus, increase in hotels and transportation cost will bring about a decline in the economic wellbeing of the host communities. The overall significance of the model also supports the alternate hypothesis that the model has goodness of fit and is statistically significant. In other words, tourism consumption has significant impact on the economic wellbeing of the host communities. Based on the analysis and findings of the study the following recommendations are made Since tourism consumption has become imperative for economies to thrive successfully, it is imperative that government should develop and as well as regulate operators in the tourism destination to step up the quality of product, service and infrastructure provided in the tourist destination. This is because they have been found to have positive impact on the on the economic well being of the host communities. The government should also come up with policy instruments containing measures that will effectively' monitor and evaluate the operations of tourism destinations. This is necessary as this research manifest the fact that hotels and transportation cost negatively affects the host communities. In other words it will bring about a decline in the economic wellbeing of the host communities if not regulated. Anionwu, Carol "Effect of Tourism on Economic Wellbeing of Host Communities in Cross River State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd25295.pdfPaper URL: https://www.ijtsrd.com/management/business-economics/25295/effect-of-tourism-on-economic-wellbeing-of-host-communities-in-cross-river-state-nigeria/anionwu-carol
Growth and performance of tourism industry in IndiasouptikHazra
This document provides an overview of the growth and performance of India's tourism industry from 1997-2013. Some key points:
- Foreign tourist arrivals and foreign exchange earnings from tourism have grown steadily over this period, with India's share of international tourism receipts increasing from 0.65% to 1.31%.
- The top states for foreign tourist visits are Maharashtra, Tamil Nadu, Delhi, and Uttar Pradesh, which together accounted for over 60% of visits in 2013.
- National policies since the 1980s have aimed to increase employment, preserve heritage, and boost foreign exchange earnings from tourism.
- Challenges remain around developing infrastructure, addressing issues like staff shortages, and realizing tourism
An evaluative study on tourism in bangladesh (2)Alexander Decker
This document provides an evaluative study of tourism in Bangladesh. It analyzes secondary data from sources like the Bangladesh Economic Review 2010 and World Travel & Tourism Council to assess different aspects of tourism and its contribution to Bangladesh's GDP. Some key findings are:
- Tourism contributes around 9.44% to Bangladesh's GDP and has been one of the fastest growing sectors.
- Major forms of tourism include natural site seeing (46% of tourists), religious tourism (41%), and business tourism (3.36%). Popular tourist destinations in Bangladesh's divisions are described.
- Recommendations are made to further develop tourism infrastructure and diversify tourism offerings through public-private partnerships to maximize tourism's economic benefits for Bangladesh.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
This document contains the draft National Tourism Policy 2015 of India. Some key points:
1. The vision is to develop India as a "Must Experience" and "Must Revisit" destination for global travelers while also encouraging domestic tourism.
2. Objectives include increasing India's share of international tourist arrivals to 1% by 2020 and 2% by 2025, positioning tourism as a priority on the national agenda, and focusing on benefits for local communities and environments.
3. The policy outlines strategies for improving governance, developing tourism products, investing in infrastructure, enhancing skills, promoting certification, leveraging IT, undertaking promotion and marketing activities, and fostering international cooperation to achieve the goals.
Ravaged lands an investigation of factors affecting pakistan’s tourism industryAlexander Decker
The document discusses factors affecting Pakistan's tourism industry after the US-led war on terror. It examines how cultural factors, societal factors, and security issues have impacted tourist activities in northern Pakistan. A study was conducted using a questionnaire to prove that cultural factors had a more significant negative impact on tourism than other factors. The tourism industry in Pakistan was "completely obliterated" after the war on terror began in 2001 due to security issues from terrorism and religious extremism.
The document summarizes a research study that examined the factors that construct the image of Cox's Bazaar in Bangladesh as a tourist destination. A survey was conducted with 298 visitors to Cox's Bazaar. Exploratory factor analysis identified nine factors that shape Cox's Bazaar's destination image, explaining 63.25% of the total variance. Regression analysis confirmed the nine factors' influence on three key dependent variables. The findings provide guidance to tourism stakeholders on how to enhance Cox's Bazaar's image and sustainable growth through acting on the identified image-shaping factors.
This document discusses opportunities in the hospitality and tourism sector in India. It notes that the Indian government has formulated policies to promote tourism based on the principle of "Guest is God" and aims to ensure visitors are refreshed culturally, mentally, physically and spiritually. The tourism sector encourages other industries and generates employment. The number of foreign tourist arrivals in India grew by 8.9% in 2011. To further increase tourism, the government needs strategies to integrate stakeholders and create an environment where the industry can prosper.
Tourism has an important role in the economy with significant contributions to
sustainable development. Based on World Travel & Tourism Council WTTC (2016) and World
Bank (2016) that tourists contribute 10 % to national Gross domestic product (GDP), the highest
in ASEAN in which tourism GDP national grew 4.8 % with an upward trend up to 6.9%, more
than other sectors such as industrial agriculture, manufacturing automotive and mining. In
addition, tourism contributed to foreign exchange by about US $ 1 Million, produced GDP
US$ 1.7 Million or 170%, and is still the highest compared to other industries.
Economics and Digital Business Review / Volume 5 Issue 1 (2024)
48
The Implementation of Halal Tourism Ecosystem in Bantimurung....
Halal tourism has become a new phenomenon in tourism industries. In several years,
amount of tourists from halal tourism experienced significant improvement. Based on
Thomson Reuters and Dinar Standard (2013) that sector of Halal tourism is worth US$137
billion in 2013 and reached US$181 billion in the year 2018.
While, some countries try to build and create halal tourism ecosystem such as
Malaysia, Thailand, Japan and South Korea. Malaysia declared as center of world halal
products and promoted through the Malaysia International Halal Showcase (MIHAS) each
year since 2013. Besides, Thailand also declared as center last halal food followed Japan and
South Korea, even though the Muslim population in Japan only 100.000 persons and South
Korea only 150,000 persons. However, they are interested to muslim traveler in order to get
the business opportunity in halal tourism.
A Study of the Factors Influencing Cultural Tourists’ Perception and Its Meas...laxmi2804
The major growth of the Indian tourism sector is contributed by domestic tourism
which tends to be more focused on cultural destinations. Travel and tourism for fun,
pleasure and recreation is still considered an elite ‘five star’ activity by a majority of
the Indians. At the same time, travel and tourism for cultural purposes forms an integral
part of the Indian population, where people from all ages, religions and income groups
often manage time and resources for cultural tourism. Tourism has a huge potential for
poverty alleviation by increasing job opportunities and spending by tourists. Most
important from India's point of view is the fact that these employment opportunities
are created in the small and medium segments of the economy and disperse throughout
the country. When people of a country visit such sites and experience their culture, they
understand ‘who they are and where they have come from’ (Palmer, 1999). Since viewing
of such sites by domestic tourists offers glimpses of a nation's past, their promotion
becomes vital in the construction of national identity (Johnson, 1995). The
measurement of perception of tourists and thereby identifying gaps in the current
service-good composition and customizing pro-tourist product mix, becomes crucially
important for all the stakeholders of the tourism industry. This paper primarily studies
those crucial factors which have a direct impact on the perception of tourists in the
heritage city of Agra.
Tourism and its contribution to the Economy - Article by B.S Rathor - Advisor...Sharath Bhat
Maharashtra Economic Development Council, Monthly Economic Digest February 2017
Tourism is an activity difficult to define and more difficult to comprehend in view of its complexities. It is not a product nor a service but a rare blend of both or neither. In simple terms and as best understood it is travel for an objective - be it leisure, business or other purposes. I call it a unique experience through the combination of multitudes of objects bordering from the mundane to the spectacular under its umbrella. More than its definition it is important to know that this amalgam has the capability to deliver an experience which only can be felt by the traveling mass that are ever ready to savor its glory.
This study evaluates tourism in Bangladesh and its contribution to GDP. It analyzes secondary data from 2010-2011 on tourism revenues, growth rates, and contributions to GDP. The study finds that while tourism growth fluctuated year to year, its overall contribution to GDP increased from 7% to 9.44% during the period examined. The top reasons for tourists visiting Bangladesh are to enjoy natural scenery (46%) and for religious purposes (41%), with smaller percentages visiting for business, study, or other reasons. The study concludes that tourism has significant untapped potential to contribute to Bangladesh's economy and recommends developing infrastructure and diversifying tourism offerings to realize this potential.
This document provides an overview of tourism in Nepal and the town of Dhulikhel, Nepal. It discusses how tourism has become an important industry in many countries and economies. In Nepal, tourism has grown significantly since the country opened to foreign tourists in the 1950s, with the number of annual tourists increasing from 6,000 to over 500,000 currently. Tourism contributes greatly to Nepal's economy and is a major source of foreign exchange and employment. The document then focuses on research conducted on tourism in Dhulikhel, including questionnaires administered to local residents, hotels, and tourists to analyze tourism growth, prospects, economic benefits, and challenges in the area.
Indian Tourism Sector and Union Budget 2011The Other Home
India travel market is growing at the rapid pace. However, the recent budget announcement may negatively impact the growth of Tourism Sector in India. The presentation tries to highlight the key statistics of Indian Travel and Tourism Market and Union Budget 2011-12 from the industry perspective.
This document discusses foreign direct investment (FDI) in the tourism industry in India. It provides background on the importance of tourism to the Indian economy, noting that tourism contributes over 6% to GDP and supports millions of jobs. The paper examines the positive and negative impacts of tourism development as well as the need to attract more FDI into the sector. It recommends measures to do so, such as rationalizing taxes, establishing single-window clearances, increasing tax holidays, and adjusting depreciation rates to incentivize environmental protection. The overall aim is to leverage FDI to further develop tourism and realize its economic and employment benefits.
Strategic Marketing A Panacea for Harnessing Nigerian Tourism Potentials for ...ijtsrd
This study examined strategic marketing A panacea for harnessing Nigerian tourism potential for social economic development. The study adopted survey method. The data for the study were collected through structured questionnaire administered on professionals and stakeholders in tourism industry and secondary data from the databases of the World Bank and World Economic Forum on international tourist arrivals and sustainability index for Nigeria. The study area was restricted to South Eastern States of Nigeria. The selected States include Anambra, Enugu, Imo, Ebonyi and Abia. A sample size of 150 was determined from the population of stakeholders in the industry which include management staff of the State’s Tourism Board, Travel Agents, Hoteliers and various Community Heads. Purposive sampling technique was adopted in administering the questionnaire on the respondents directly involved in tourism development and marketing in the study area. The data collected were presented and analyzed with descriptive and inferential statistics. The findings indicated that there is no significant effect of sustainability of travel and tourism industry development on international tourist arrivals. It equally revealed that the aims of sustainable tourism were not seriously considered in the marketing strategies of the stakeholders. In order to attract more tourists from developed nations, issues of sustainability need to be integrated in the marketing strategy of the country’s tourism industry. Abereola Samuel Niyi | Ademokoya Joshua Ilesanmi | Akinkuotu Felix "Strategic Marketing: A Panacea for Harnessing Nigerian Tourism Potentials for Socio-Economic Development" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52735.pdf Paper URL: https://www.ijtsrd.com/management/marketing/52735/strategic-marketing-a-panacea-for-harnessing-nigerian-tourism-potentials-for-socioeconomic-development/abereola-samuel-niyi
Role of Tourism in Economic Development A Case Study of Koraput District of O...ijtsrd
Tourism and hospitality is an important parameter of socio cultural identity and heritage of a country. In the era of globalization tourism and hospitality enhances the economic growth by job creation, source of foreign exchange and development of regions with potential for tourism. According to World Travel and Tourism Council 2014 , the contribution of travel and tourism in world GDP is estimated to increase from 9.5 of GDP in 2013 to 10.3 of GDP in 2024 WTTC, 2014 .Tourism and hospitality industry contributes 6.8 of GDP of India, contributes 7.7 in total employment generated and provides foreign exchange of US 18.13 billion . The tourism and hospitality sector is the third largest source of foreign exchange for India. The investment in tourism creates more jobs as compared to other sectors of economy. An investment of Rs. 10 lakh in tourism sector is estimated to create 89 jobs in hospitality industry as compared to 45 jobs in agriculture and 13 jobs in manufacturing sector Planning Commission .Hotel industry generates revenues of US 400 500 billion annually. In India tourism and hospitality has emerged as a sunrise industry with rise in number of foreign tourists. Shri Arun Kumar Tripathy | Shri Kishore Kumar Patra "Role of Tourism in Economic Development: A Case Study of Koraput District of Odisha" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-1 , December 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47833.pdf Paper URL: https://www.ijtsrd.com/economics/other/47833/role-of-tourism-in-economic-development-a-case-study-of-koraput-district-of-odisha/shri-arun-kumar-tripathy
The Importance Of Human Rights In Tourism DevelopmentJenny Smith
This document discusses the importance of human rights in tourism development. It outlines some key human rights such as freedom, dignity, and protection from discrimination, slavery, and displacement. It then discusses some human rights issues in tourism, such as human trafficking in sex tourism. Children and women from developing countries are often forced into sex work. International agreements like the UDHR aim to protect individuals' rights regardless of attributes. Throughout, the document emphasizes that upholding human rights is important for sustainable tourism development.
Global Muslim Lifestyle Travel Market 2012 Report - Executive SummaryDinarStandard
A new ground-breaking study, ‘Global Muslim Lifestyle Travel Market: Landscape & Consumer Needs,’ shows that Muslim tourists globally represent a major niche market worth $126.1 billion in 2011 growing at a higher 4.8% through 2020, compared to global average of 3.8%. In a challenging global economic environment, the Study highlights how airlines, tourism destinations, and hotels/resorts can benefit by engaging with a market that has a young demographic, is growing in affluence, and is increasingly asserting its unique needs on the tourism industry.
Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Growth and performance of tourism industry in IndiasouptikHazra
This document provides an overview of the growth and performance of India's tourism industry from 1997-2013. Some key points:
- Foreign tourist arrivals and foreign exchange earnings from tourism have grown steadily over this period, with India's share of international tourism receipts increasing from 0.65% to 1.31%.
- The top states for foreign tourist visits are Maharashtra, Tamil Nadu, Delhi, and Uttar Pradesh, which together accounted for over 60% of visits in 2013.
- National policies since the 1980s have aimed to increase employment, preserve heritage, and boost foreign exchange earnings from tourism.
- Challenges remain around developing infrastructure, addressing issues like staff shortages, and realizing tourism
An evaluative study on tourism in bangladesh (2)Alexander Decker
This document provides an evaluative study of tourism in Bangladesh. It analyzes secondary data from sources like the Bangladesh Economic Review 2010 and World Travel & Tourism Council to assess different aspects of tourism and its contribution to Bangladesh's GDP. Some key findings are:
- Tourism contributes around 9.44% to Bangladesh's GDP and has been one of the fastest growing sectors.
- Major forms of tourism include natural site seeing (46% of tourists), religious tourism (41%), and business tourism (3.36%). Popular tourist destinations in Bangladesh's divisions are described.
- Recommendations are made to further develop tourism infrastructure and diversify tourism offerings through public-private partnerships to maximize tourism's economic benefits for Bangladesh.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
American Journal of Multidisciplinary Research and Development is indexed, refereed and peer-reviewed journal, which is designed to publish research articles.
This document contains the draft National Tourism Policy 2015 of India. Some key points:
1. The vision is to develop India as a "Must Experience" and "Must Revisit" destination for global travelers while also encouraging domestic tourism.
2. Objectives include increasing India's share of international tourist arrivals to 1% by 2020 and 2% by 2025, positioning tourism as a priority on the national agenda, and focusing on benefits for local communities and environments.
3. The policy outlines strategies for improving governance, developing tourism products, investing in infrastructure, enhancing skills, promoting certification, leveraging IT, undertaking promotion and marketing activities, and fostering international cooperation to achieve the goals.
Ravaged lands an investigation of factors affecting pakistan’s tourism industryAlexander Decker
The document discusses factors affecting Pakistan's tourism industry after the US-led war on terror. It examines how cultural factors, societal factors, and security issues have impacted tourist activities in northern Pakistan. A study was conducted using a questionnaire to prove that cultural factors had a more significant negative impact on tourism than other factors. The tourism industry in Pakistan was "completely obliterated" after the war on terror began in 2001 due to security issues from terrorism and religious extremism.
The document summarizes a research study that examined the factors that construct the image of Cox's Bazaar in Bangladesh as a tourist destination. A survey was conducted with 298 visitors to Cox's Bazaar. Exploratory factor analysis identified nine factors that shape Cox's Bazaar's destination image, explaining 63.25% of the total variance. Regression analysis confirmed the nine factors' influence on three key dependent variables. The findings provide guidance to tourism stakeholders on how to enhance Cox's Bazaar's image and sustainable growth through acting on the identified image-shaping factors.
This document discusses opportunities in the hospitality and tourism sector in India. It notes that the Indian government has formulated policies to promote tourism based on the principle of "Guest is God" and aims to ensure visitors are refreshed culturally, mentally, physically and spiritually. The tourism sector encourages other industries and generates employment. The number of foreign tourist arrivals in India grew by 8.9% in 2011. To further increase tourism, the government needs strategies to integrate stakeholders and create an environment where the industry can prosper.
Tourism has an important role in the economy with significant contributions to
sustainable development. Based on World Travel & Tourism Council WTTC (2016) and World
Bank (2016) that tourists contribute 10 % to national Gross domestic product (GDP), the highest
in ASEAN in which tourism GDP national grew 4.8 % with an upward trend up to 6.9%, more
than other sectors such as industrial agriculture, manufacturing automotive and mining. In
addition, tourism contributed to foreign exchange by about US $ 1 Million, produced GDP
US$ 1.7 Million or 170%, and is still the highest compared to other industries.
Economics and Digital Business Review / Volume 5 Issue 1 (2024)
48
The Implementation of Halal Tourism Ecosystem in Bantimurung....
Halal tourism has become a new phenomenon in tourism industries. In several years,
amount of tourists from halal tourism experienced significant improvement. Based on
Thomson Reuters and Dinar Standard (2013) that sector of Halal tourism is worth US$137
billion in 2013 and reached US$181 billion in the year 2018.
While, some countries try to build and create halal tourism ecosystem such as
Malaysia, Thailand, Japan and South Korea. Malaysia declared as center of world halal
products and promoted through the Malaysia International Halal Showcase (MIHAS) each
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Tourist satisfaction.pdf
1. Journal of Business Studies, Vol. XXXIII, No. 1, June 2012
Measuring Tourist Satisfaction: A Categorical Study on
Domestic Tourists in Bangladesh
Md. Kamrul Hassan
Abstract: The encouragement of domestic tourism is a current phenomenon of
tourism industry all over the world. This study basically identifies eight variables
associated with subject of domestic tourism in Bangladesh and assesses their
contribution on tourists’ satisfaction. The analysis shows that out of eight variables
five have significant influence on the overall satisfaction of the domestic tourists.
These are scenic beauty, hotel services, transportation facilities, price for tourist
services, and emotional attachment with the destination. At the end few implications
are extracted in the light of empirical findings to increase satisfaction of the
domestic tourists.
Keywords: Tourist satisfaction; Domestic tourism; Tourist services
INTRODUCTION
Today, tourism industry is acknowledged as the single largest industry and trade sector
around the world. This industry is flourishing massively. Tourism is playing an
outstanding role in terms of foreign exchange earnings in many countries as well. It has
exposed a tremendous growth during the past several decades. The significant
development of transportation and telecommunication system, growth of travel market
sectors, increasing international travel trends, availability of standardized accommodation
facilities, increasing desire of people to know other communities, increased personal &
family income, rising standard of living, increased paid holidays, and so on have
contributed to massive increase in people’s tendency to involve in travel and tourism.
According to the United Nation World Tourism Organization (UNWTO, 2010) forecast
about 2020, there will be 1.6 billion international tourist arrivals worldwide. These
tourists will spend more than 2 trillion US dollars representing sustained average annual
growth rates of 4.3 and 6.7 percent in arrivals and earnings respectively. So tourism is
coming in front of the world with a new height.
Md. Kamrul Hassan, Lecturer, Department of Tourism & Hospitality Management, Faculty of
Business Studies, University of Dhaka, Dhaka 1000, Bangladesh
2. 2 Journal of Business Studies, Vol. XXXIII, No. 1, June 2012
With the present state of infrastructure and facilities, tourism industry in Bangladesh has
failed to attract a significant number of tourists in the country. Therefore, the concerned
government authority and the private operators should take more practical measures to
ensure sustaining development in this sector. By formulating effective policies and
implement those carefully the country can enhance its domestic tourism that means
visiting by resident tourists in the country (Goeldner, 2006). The development of
domestic tourism requires sincere, relentless efforts, awareness and motivational
programs (Chowdhury, 2009). If done so, it is expected that the industry would be able to
fulfill the national dreams and the sector will very soon emerge as a major contributor to
the economy of Bangladesh (Hossain and Nazmin, 2006). Before going to encourage the
inbound tourism largely the country should encourage the domestic tourism (Graham,
2004). Avoiding resident tourists demand would be considered as premature attempts to
enter into international markets (Kelly, 2006). Domestic tourism is more important to
create and develop inbound tourism friendly environment (McIntosh et al., 2005) and
inbound tourism can help to earn a lot of foreign exchange for a country (Ningning,
2009). Therefore encouraging domestic tourism is going a step forward to international
tourism enlargement.
Bangladesh is currently going ahead in an effort to diversify its economy from traditional
way to manufacturing and service sector. The Industrial Policy of 1999 has included
tourism as an industry and identified it as a “Thrust Sector” considering its steady growth
and sustainable development. In the National Tourism Policy 1992, tourism’s
contribution to national economy and to poverty alleviation has been recognized
(Morshed, former chairman BPC). Hossain et al., (2005) has identified lack of effective
marketing strategies is a great obstacle of tourism development. Therefore country needs
to take comprehensive plan to build up tourism sector. Understanding domestic tourist
satisfaction criteria would be a diminutive effort to develop marketing strategies those are
followed by comprehensive tourism plan.
As domestic tourism play significant role to the overall tourism system for a country. For
that reason, this study has identified some variables those are highly contributing to the
satisfaction domestic tourists in Bangladesh. By understanding those variables
contributing tourist satisfaction, it is possible to develop new products those will provide
continuous tourist satisfaction.
LITERATURE REVIEW
It is uncomplicatedly possible to identify, a significant number of research studies,
articles relating to various aspects of tourism have been published home and abroad.
There are many papers related to domestic tourism developed and patronized by the
3. Measuring Tourist Satisfaction: A Categorical Study on Domestic Tourists in Bangladesh 3
national tourism organization (NTO) and private level of different destination in the
world. But except few individual efforts, this is challenging to find out articles or
research papers which only highlighted only domestic tourism in Bangladesh. Moreover
it should be addressed that there are many papers written for finding out the potentiality
and problems of tourism sector in Bangladesh. A number of national and foreign articles,
papers or journals are reviewed to have some ideas regarding domestic tourism and
tourist satisfaction in this study.
The development of domestic tourism is a pre-requisite for the development of
international tourism because domestic tourism helps developing infrastructure in the
destination country and thus welcomes inbound tourists there (Hossain and Nazmin,
2006). Hence, managing domestic tourists is very significant in this connection. India is
encouraging domestic tourism and citizens are visiting different sites and attractions of
different states of the country (Graham, 2004). Furthermore, by providing appropriate
destination attributes can stimulate overall satisfaction levels of (domestic) tourists
(Kozak and Mike 2000).
Measuring tourist satisfaction plays an important role in marketing tourism products and
services (Meng et al., 2008). Menezes et al., (2009), Prideaux et al., (2008), and Kozak et
al., (1999), have described that destination attributes play an significant role on tourist
satisfaction. The attributes are scenic beauty (Williams et al.,2007; Hui et al., 2007;
BaeHaeng, 1998; Weber, 1997; Danaher et al., 1996), hotel performance (Meng et al.,
2008; Hui et al., 2007; Williams et al.,2007; Danaher et al., 1996), transportation service
(Meng et al., 2008; Danaher et al., 1996), price of tourist services (Hui et al., 2007),
security arrangement (Neal et al., 2008), food service (Nield et al., 2000), outdoor
recreation (Danaher et al., 1996), emotional desire to visit (Williams et al., 2007), service
providers behavior (Meng et al., 2008; Rimmington et al., 1998). These identified
attributes are also important for the satisfaction of domestic tourists. Since satisfaction is
related with various factor regarding travel and tourism services (Neal et al., 2008;
Prideaux et al., 2006). So by providing desired service tourist satisfaction can be
increased.
Tourist satisfaction varies with same services between residents and non-residents
(Kozak, 2001) reasons are dissimilar motivations and performance evaluations
(McDowall, 2010). Therefore measuring satisfaction regarding tourist services by same
scale from domestic and inbound tourists would be inconsistent.
OBJECTIVE OF THE STUDY
The core objective of this study is to provide an idea how tourism planners can develop
sustainable tour products and/or services for the domestic tourists in Bangladesh.
4. 4 Journal of Business Studies, Vol. XXXIII, No. 1, June 2012
This study has been conducted to elicit the following various specific objectives to
support the core objective. Those are:
1. identifying the existing and potential attributes which contribute to the
satisfaction of domestics tourists in Bangladesh;
2. analyzing the attributes those motivate tourists to select a particular tourist
destinations in the country; and
3. providing a brief suggestion based on tourist survey on the subject of tour
product development for supporting the domestic tourism expansion strategies.
RESEARCH METHODOLOGY
This study is basically descriptive in nature. Both primary data and Secondary data have
been used in the study. For collecting primary data two methods are used. One is depth
interview and another is individual tourist survey. Five tourism industry experts have
been asked separately regarding the basis of tourist’s satisfaction. And they have
identified several common reasons (variables) which are directly influencing tourist
satisfaction. Further the identified reasons of tourist satisfaction are reconfirmed by
dependable literatures like different newspaper articles, academic journals and research
reports.
For tourists satisfaction survey the respondents were selected by using non-probability
judgmental sampling technique (based on occupation). The respondents of the survey
were individual tourists (40% were students, 30% were employees of private and public
organizations, 20% businessmen, and rest of the 10% were housewives) who were visited
at least one of the tourist destinations of Bangladesh (such - Cox’s Bazar, Sundarbans,
Bandarbans, Kuakata, St. Martin Island etc.) with overnight stay in previous one year
from the surveyed time. In total 220 tourists were approached, with at least 190 agreeing
to participate and to complete in providing data on the questionnaire. Of these, some of
cases were rejected due to partial fulfillment of the questionnaire thus leaving 156
useable questionnaires (completion rate is about 71%). Among these useable
questionnaires merely 150 were taken for the convenience of final data analysis of this
study. Therefore the sample size of the study is 150.
Personal interviewing method was used for collecting data from the respondents. The
questionnaire was comprised with structured questions. There are 9 questions in the
questionnaire formed by popular Likert Scale (a form of itemized rating scale). The first
likert question was used for measuring the dependent variable and the rest of the eight
questions were used for measuring independent variables. Initially draft questionnaire
5. Measuring Tourist Satisfaction: A Categorical Study on Domestic Tourists in Bangladesh 5
was prepared. The initial questionnaire was pre-tested by using 30 different sample
elements (respondents) and necessary rectification was made before being finalized. Nine
point Likert Scale (1 represents ‘fully disagree’ and 9 represents ‘fully agree’) has been
used in this data collection.
For collecting the primary data, the study was conducted during the period from October
5, 2010 to January 31, 2011. In addition, the study covered various published &
unpublished materials on the subject to fulfill the research requirements.
For data analysis, the selected dependent variable is overall Satisfaction regarding
Domestic Tour (Y) and corresponding independent variable (Xi) are given bellow:
X1 = Rich Scenic Beauty
X2 = Quality Hotel Services
X3 = Comfortable Transportation Facilities
X4 = Reasonable Price for Tourist Services
X5 = Strong Security System
X6 = Available Recreational Amenities
X7 = Emotional Attachment with the Destination
X8 = Service Providers Entertaining Attitude
The dependent variable ‘overall Satisfaction regarding Domestic Tour’ (Y) basically has
measured how the tourist is satisfied or dissatisfied after having a tour in any place in
Bangladesh. Moreover the independent variables, Xi are used for identifying their
contribution to influence the dependent variable, Y (Malhotra, 2006). In this study
Regression analysis, one of the statistical tools has been used. The data analyses have
been conducted by using SPSS (16.5).
FINDINGS OF THE STUDY
The Table 1 presents the mean value and standard deviation of eight attributes along with
the dependent variable ‘Overall Satisfaction regarding Domestic Tour’ from the tourists’
surveyed. The mean value of the dependent variable is 5.14 which mean the domestic
tourists visiting different destination in Bangladesh are getting medium level satisfaction
by present offered service mix. In the table it is comprehensible that rich scenic beauty,
quality hotel services, emotional attachment with the destination, are playing important
role to get satisfaction of a particular domestic tour. Service providers entertaining
6. 6 Journal of Business Studies, Vol. XXXIII, No. 1, June 2012
attitude has 5.54 score (mean value) which represents it importance in satisfaction. To
raise the overall satisfaction of domestic tours the country should give attention to
pricing, security and recreational amenities.
Table 1
Descriptive Statistics
Mean Std. Deviation N
Overall Satisfaction regarding Tour 5.1400 2.27926 150
Rich Scenic Beauty 5.9067 1.90494 150
Quality Hotel Services 5.6333 1.56907 150
Comfortable Transportation Facilities 5.3067 1.75685 150
Reasonable Price for Tourist Services 4.2333 2.13446 150
Strong Security System 4.9067 1.55588 150
Available Recreational Amenities 4.0733 1.45674 150
Emotional Attachment with the Destination 5.5733 1.82579 150
Service Providers Entertaining Attitude 5.5400 2.23646 150
Source: SPSS Output
In this study it is tried to find out the degree of influence of independent variables on
dependent variable by multiple regression analysis. Table 2 shows all the coefficients of
the independent variables on dependent variable, ‘Overall Satisfaction regarding Tour’.
Here the estimated regression equation is given in the accompanying equation.
Y = -3.881 + .103 X1 + .336 X2 + .601 X3 + .140 X4 + .030 X5 + (-.007) X6
+ .444 X7 + .025 X8
7. Measuring Tourist Satisfaction: A Categorical Study on Domestic Tourists in Bangladesh 7
Table 2
Regression of ‘Overall Satisfaction regarding Tour’
Variables
Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
B Std. Error Beta
(Constant) -3.881 .452 -8.578 .000
Rich Scenic Beauty .103 .049 .086 2.095 .038
Quality Hotel Services .336 .086 .232 3.895 .000
Comfortable Transportation
Facilities
.601 .072 .463 8.345 .000
Reasonable Price for Tourist
Services
.140 .049 .131 2.858 .005
Strong Security System .030 .071 .020 .418 .677
Available Recreational
Amenities
-.007 .064 -.004 -.106 .916
Emotional Attachment with the
Destination
.444 .075 .356 5.915 .000
Service Providers Entertaining
Attitude
.025 .052 .025 .486 .628
Source: SPSS Output
In Table 2 the coefficients of ‘Quality Hotel Services’ (X2), ‘Comfortable Transportation
Facilities’ (X3), ‘Reasonable Price for Tourist Services’ (X4), and ‘Emotional Attachment
with the Destination’ (X7) are statistically arrived at as 1% level of significant while
‘Rich Scenic Beauty’ (X1) is estimated at 5% level of significant. This implies that
ensuring quality hotel services, comfortable transportation facilities, reasonable price for
tourist services, emotional attachment with the destination and rich scenic beauty, each of
the variables is positively influencing the tourist satisfaction. Their positive signs of the
8. 8 Journal of Business Studies, Vol. XXXIII, No. 1, June 2012
coefficients indicate that they are positively influencing the domestic tourist satisfaction.
That is an increase of these variables will increase the tourist satisfaction. The direct
contribution could be explained by the discussed five independent variables on dependent
variable. But it does not say that there is no contribution of the other independent
variables.
Table 3
Model Summary
R R Square Adjusted R Square Std. Error of the Estimate
.906(a) .821 .811 .99044
Source: SPSS Output
The Table 3 shows that the estimated mode has high adjusted R2
value indicating good
fit of the data to the multiple regression model. The summary of the estimated multiple
regression model show the value of R2
is .821 and adjusted R Square is .811. About 82%
of the total variability in the tourist satisfaction can be explained by the estimated model.
Table 4
ANOVA
Sources of
Variation Sum of Squares df Mean Square F Sig.
Regression 635.744 8 79.468 81.010 .000
Residual 138.316 141 .981
Total 774.060 149
Source: SPSS Output
9. Measuring Tourist Satisfaction: A Categorical Study on Domestic Tourists in Bangladesh 9
Since the overall F-test shows (Table 4) significant effect so this is rational to find the
effect of the individual variable that is all independent variables effect on dependent
variable, overall satisfaction regarding domestic tour. So it may say the estimated
multiple regression model is fit for in this study. Overall acceptability of the ‘ßi’ has been
tested by Analysis of Variance (ANOVA), which also shows the acceptability of the
model.
RECOMMENDATIONS OF THE STUDY
After reviewing the findings of this study it can be stated that the present travel and
tourism attributes are not sufficient for delivering more satisfaction to more tourists. As
this study just highlighting the needs and wants of domestic tourist in Bangladesh,
therefore some propositions are given on the selected attributes derived from qualitative
research.
1. Natural attractiveness is very much essential to satisfy domestic tourists (Buhalis,
1999). However, Bangladesh is facing more tourists during peak period in
popular tourist destinations beyond their capacity. So the natural beauty of the
country is falling in threat. Preserving existing natures and discovering new
natural scenic beauty for the tourists can ensure continuous escalation of tourist
satisfaction. By maintaining aesthetics in developing infrastructure and tourism
superstructure, following proper waste management system, managing carrying
capacity, educating tourists about destination use, increasing highway tree
plantation, the country can safeguard natural beauty.
2. Hotel service quality can play important role to amplify satisfaction of domestic
tourists. Tourists want to receive new dimension of hospitality from the lodging
providers. By providing staff training, pursuing standard norms and values in
hotel operation, following hygiene management laws, the hotels can offer new
shape of services which would increase tourist satisfaction. At the same time
number of hotels should be increased in popular location to meet growing
domestic demand.
3. The transportation facilities should be perfect and less time consuming to
stimulate satisfaction. The chosen destinations transportation system must be
smooth and hassle free. Unfriendly transportation system can put off tourism
activities of any country. By launching comfortable vehicles, developing smooth
highways, byways, and feeder roads towards destination, the DMO (Destination
Management Organization) can offer more satisfaction.
10. 10 Journal of Business Studies, Vol. XXXIII, No. 1, June 2012
4. Reasonable price of various tourist services and products is essential. Very often
high price makes the domestic tourists dissatisfied. Value pricing can be suitable
for tourists but demand based pricing is good for tourism marketers.
5. Security is a minor concern for the domestic tourists in Bangladesh. Because
people feel less risk to travel. But some of the beach areas, hills and byways are
suffering from adequate security at night. The Government is managing tourist
security by regular laws and enforcement department. By introducing tourist
police, lighting system and check post close to the destination, the Government
can increase tourist security.
6. Recreational amenities should be developed in the existing spots as well as newly
selected spots for encouraging domestic tourism. The appropriate recreational
facilities are indispensable such theme parks, boating, water skiing, marine rides,
and so on.
7. To create emotional attachment with the destination, the service providers need
to ensure personalized service to the tourists so that they enjoy good feelings and
positive world of mouth. Overall satisfaction has a significant influence on word-
of-mouth referrals and intention to revisit the destination (Hutchinson et al.,
2010). According to Yoon et al., (2005) destination managers should establish a
higher tourist satisfaction level to create positive post-purchase tourist behavior,
in order to improve and sustain destination competitiveness.
8. Service providers (such waiter, room attendant, bellboy etc.) attitude to serve can
provide superior experience which is essential to increase satisfaction. Every tour
product and service supplier should provide superior experience which can
increase the wish of traveling and destination loyalty (Yoon et al., 2005).
Without these eight selected areas, the tour and travel marketers could arrange of cultural
programs, offer enough and exclusive tourist products, develop peripheral products and
facilities to complement core products, improve and controlling the quality of products
and services, and facilities, building and maintaining relationships among the service
providers, removing misconceptions and enhancing image of destinations, undertake
enough and effective marketing promotional activities, developing promotional plans
aiming at benefits sought by the tourists, opening branches and information counters in
the source countries, allowing more discounts and offering other incentives,
development of professional efficiency, are important for encouraging domestic tourist
satisfaction.
11. Measuring Tourist Satisfaction: A Categorical Study on Domestic Tourists in Bangladesh 11
CONCLUSIONS
This study has recognized the most important attributes regarding satisfaction of
domestic tourists in Bangladesh. Here just present satisfaction level domestic tourist is
measured against the available service attributes of the destination. And few attributes are
proved themselves as direct contributors in satisfaction. Thus the connected bodies can
take measures to stimulate satisfaction by those attributes. Another thing is that the needs
domestic tourist and inbound tourist are not identical. Same type of product and service
mix will not satisfy them equally. Constructing of tour products should follow local
tourists’ preferences first, and then inbound tourist preferences. Likewise this study is
suggesting domestic tourism for subsequent inbound tourism to ensure efficiency and to
foreign exchange earnings. Finally development of international tourism can be ensured
by resolving the many obstacles for domestic tourism.
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