This document evaluates Bangladesh's National Tourism Policy of 2010 with a focus on the development of beach and natural tourism. It outlines the policy's goals of establishing tourism as a major economic sector and prioritizing the development of beach tourism. The evaluation analyzes progress made towards developing beaches like Cox's Bazar and Teknaf as tourist destinations through new infrastructure projects. However, it finds that inadequate funding, management issues, and a lack of skilled workers remain barriers. The evaluation concludes that greater private investment and more effective policy implementation could help overcome weaknesses and develop Bangladesh's beach tourism industry.

1. Evaluation of National Tourism Policy 2010
with the Context of
Md. Abu Bakr Siddique
Development of Sea Beach and Natural Tourism

2. Presentation Outline
 Introduction
 Purpose and scope
 Methodology & Limitations
 Findings
 Analysis of Findings
 Conclusions
 Recommendations
 Lessons learnt
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3. Introduction
 Tourism is an important human activity
 It has economic, social, cultural & educational impacts
 It accounts 6% of world’s service sector exports
 In many countries, it is major source of FE income
 Bangladesh has many potential tourist attractions
 But growth of tourism industry is very slow
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4. Beach and Natural Tourism in
National Tourism Policy 2010
 Evolved from earlier policy of 1992
 Main goal is to establish tourism industry as one of the
main sectors for economic development
 It has 30 specific objectives and 11 policy targets
 Development of beach and natural tourism is number one
policy target
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5. Purpose and Scope of the Evaluation
 To examine overall effectiveness of the policy
 With the context of development of beach tourism
 Beaches are main tourist attractions in Bangladesh
 Success of tourism industry largely depends on it
 Aligned with of 7th FYP (GDP growth, good job creation)
 Hence it is significant to conduct this evaluation
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6. Evaluation Methodology
 Based on secondary data
 Sources: books, reports, articles, websites, newspapers
 Discussions with Honorable Minister and officials of
• Ministry of Civil Aviation and Tourism
• Bangladesh Parjatan Corporation(BPC)
• Bangladesh Tourism Board(BTB)
• Association of Travel Agents of Bangladesh(ATAB)
 Report prepared according to module guideline
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7. Limitations
 Time was short and within busy schedule of SSC
 No beach is visited for evaluation purpose
 There is no separate data on beach tourism
 Evaluation conducted on secondary data, so facts and
information may not be updated in some cases
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8. Categories of World Tourists
Recreation
and Leisure
53%
Business &
Professional
Travel
14%
Other 6%
Source: World Tourism Organization (WTO)
Visiting friends
relatives, religious,
health
27%
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9. 9
Development of Tourism Industry
Example of Malaysia
 Tourism is the second contributor to Malaysian economy
 Tourism Promotion Board under Ministry of Culture, Arts
and Tourism
 Last 3 decades, gov invested huge money in tourism
 Separate fund for tourism infrastructure
 43 overseas offices to promote tourism
 Tourists can enjoy all kinds of food and drinks

10. Bangladesh
has 580 km coastline
with the northern
shore of Bay of
Bengal.
Cox’s Bazar, Teknaf,
St Martin’s Island,
Sonadia, Patenga,
Parki, Kuakata
are the beach tourist
spots 10
Beach Tourism in Bangladesh

11. Development of Sea Beach Tourism
Targeted Activities
1. Establishing ideal holiday making-destination based on
beaches and islands
2. Development beach based facilities such as beach
football, volleyball, surfing, cultural centers, club and
international standard resorts
3. Development of beach based tourist spots
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12. 4. Construction of Cox’s Bazar to Teknaf marine drive
5. Development of railway, airway and land communication
related to tourism
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Contd… Development of Sea Beach Tourism
Targeted Activities

13. Implementation Progress of
Development of Beach Tourism
 During world cup cricket, Cox’s Bazar beach video and
photos were promoted through international media
 Cox’s Bazar beach was placed in ‘new 7 wonders’ world
competition
 A tourism village is under construction through PPP at 120
acres land of Shaibal motel of BPC
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14.  Established Tourist Police headed by a DIG
 A Project is implementing to upgrade Cox’s Bazar Airport
 Established Cox’s Bazar Development Authority
 Tourism year 2016 campaign was kicked off by organizing
3 day long beach carnival at Cox's Bazar
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Contd…Implementation Progress of
Development of Beach Tourism

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16.  Establishing an Exclusive Tourism Economic Zone for
foreign tourists at Sabrung, Teknaf
 Plan to upgrade Cox’s Bazar –Teknaf highway to four lane
 Develop facilities at Parki and Patenga beaches
 Improve road communication to Kuakata
 Plan to establish Kuakata Development Authority
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Future Plan for
Development of Beach Tourism

17. Relevance, Efficiency, Effectiveness,
Impact and Sustainability
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 Policy is relevant with the socio- economic development
strategy of the country
 Policy has been implementing within resource constraints
 Activities taken demonstrate effectiveness of the policy
 Has direct economic impact to the local people
 Conservation of natural resources has addressed for
sustainable tourism

18. Problems and Barriers
 Government allocation is not sufficient
 No field offices both of BPC and BTB
 Lack of skilled manpower to meet increasing demand
 “Beautiful Bangladesh” does not represent any special
identity for Bangladesh
 Do not have any country icon to promote tourism
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19.  Poor tourist friendly facilities, inadequate infrastructure
 Poor communication system
 Weak security specially for the foreign tourists
 Tourists do not find any night-life activities
 Foreign tourists face problem to enjoy food and drinks
 No separate data related to beach tourists
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Contd.----- Problems and Barriers

20. Conclusions
 Inadequate investment, poor promotional activities,
management problem and scarcity of skilled manpower
are major weaknesses for beach tourism development
 Private investment is necessary to develop beach tourism
 Effective implementation of the policy may reduce these
weaknesses and able to develop beach tourism industry
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21. Recommendations
 More government allocation for tourism development
 Creating tourism offices at filed level
 Capacity development to meet increasing demand
 Re-branding of tourism and introduce a country icon
 Fostering beach tourism
 Create friendly environment for foreign tourists
 Introducing Tourism Satellite Account System
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22. Lessons Learnt
 Policy is being implemented within limited resource
 Beach tourism has potentiality to generate huge
employment, poverty reduction, earning foreign exchange
 Beaches and islands need careful use to maintain
ecologically balance and sustainability
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23. Bangladesh
A Land of Stories
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