Touchten - How Touchten got millions of download with limited or no budget

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This document discusses mobile game apps and app store optimization. It provides information on three very popular gaming apps: Sushi Chain with 3 million users topping charts in 8 countries and 18 countries, Infinite Sky with 2.5 million users topping charts in the UK, US and 44 countries, and Train Legend gaining 200k users in one day and topping charts in the US and 31 countries. It then discusses strategies for optimizing apps, including focusing on users, targeting non-English speakers, using email marketing, cross-promoting apps, asking app stores for features, and exploring all the opportunities across app stores.

Technology

Sushi Chain
3 Million users, Top
8 USA
Top 10 in 18
countries

©Touchten2013
2

Infinite Sky
2.5 Million users, Top 5 UK,
Top 8 USA
Top 10 in 44 countries

©Touchten2013
3

Train Legend
200K in one day,
Top 5 US
Top 10 in 31
countries

©Touchten2013
4

Table of Content
#1 Users are KINGS
#2 English vs. Non-
English Email
#3 Just
#4 Cross - Promote
#5 ASK!
6 Explore the various AppStore
©Touchten2013
7

The Basic

• ASO (AppStore
Optimization)
TITL
E

©Touchten2013
8

The Basic

• ASO (AppStore
Optimization)
TITL
E
ICONS

SCREEN
SHOTS
©Touchten2013
10

The Game Dev bible

1
Users are KINGS,
make them HAPPY

©Touchten2013
11

The Game Dev bible

2
on’t forget the no hablan
Inglés...
on-English speakers

©Touchten2013
14

The Game Dev bible

3
o Email or
Not to Email
but I wanna be featured!)

©Touchten2013
16

The Game Dev bible

#4
Cross - Promote

©Touchten2013
17

The Game Dev bible

#5
Ask, and ye
shall receive!

©Touchten2013
18

The Game Dev bible

#6
There are more
AppStore than you
can think of

©Touchten2013
20

Summary
#1 Users are KINGS
#2 English vs. Non-
English
#3 Just
#4 Email - Promote
Cross
#5 ASK!
6 Explore the various AppStore
©Touchten2013
21

Lesson learnt
1 Be Stingy but SMART
#2 Always think outside
the If you fail to plan, you plan
#3 box
to fail
#4 Don’t let your mother
be your QA is a must, shouldn’t
#5 Marketing
be expensiveare publishing
6 Talk to us, we
©Touchten2013
22

どうもありがとうございました
¡muchas gracias
Thank you!

謝謝 !
Terima Kasih!
©Touchten2013
23

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Touchten - How Touchten got millions of download with limited or no budget