The document discusses several social media case studies and strategies for success. It outlines Motrin's "We Feel Your Pain" campaign which received backlash on social media. It also discusses Old Spice's viral video campaigns in 2010 that received over 100 million views. Finally, it recommends defining clear objectives and actively listening to online conversations as keys to successful social media engagement.

1. Total Media’s Social Media Breakfast July 2010

2. Social Media 101 July 2010

4. Case Studies July 2010

13. Some Example Responses

17. Vitamin Water USA 100,000 free bottles of Connect to their 1.2 million Facebook fans

18. Cadburys Creme Egg

21. How to Succeed with Social Media July 2010

22. Define a primary aim/objective for the social media presence - have a clearly documented strategy in place

23. Actively listen and monitor conversations online - appropriate monitoring will help you identify influential communities, individuals, and conversations that matter

24. Define the Most Wanted Response (MWR) -be realistic with your targets and expectations

25. Questions?

26. Thank you If you have any questions, comments, or would like to contact us, we can be reached on [email_address] or @totalmediauk July 2010