The document summarizes research examining managers' attitudes in the architectural engineering business towards incorporating social media for brand awareness. The research uses the Technology Acceptance Model to survey managers in Dubai firms. Key findings include: 1) Managers' attitudes were most influenced by perceived reputation and audience opinion risks and benefits of social media. 2) Managers acknowledged social media benefits but were concerned about reputational and security risks and their staff's preparedness. 3) Managers saw the need for policies, training, and continuous effort to implement social media while addressing operational concerns.