Pamela Kostur's presentation at STC Rochester's Spectrum 2012. This presentation shows examples of problematic content and describes how to plan for effective content.
06. DIGGIT TIM CAIN (Digital First Media): 7 korakov do odličnega nativnega o...mateja repovž
Kakšno je odlično nativno oglaševanje? Kako tovrstne oglase vsebinsko in oblikovno pripraviti, da dosežemo želene rezultate? Zakaj je partnerstvo srce nativnega oglaševanja?
Od ideje, znanja, kreativnosti, navdiha in sodelovanja, do zavidljivih rezultatov realizacije nativnega oglaševanja s Timom Cainom.
Expert interview is an innovative way of producing and sharing information. In the ever changing interest and lifestyles of people today there are a lot of different ways of reaching an individual with the intention of sharing information
How to Sell and Educate someone on Website Design and DevelopmentBruce Breton
This is a short but, comprehensive PDF on "selling" or "educating" a prospective SEO, Social Media, Reputation Management, or Start-up client on a website design and development package.
Pamela Kostur's presentation at STC Rochester's Spectrum 2012. This presentation shows examples of problematic content and describes how to plan for effective content.
06. DIGGIT TIM CAIN (Digital First Media): 7 korakov do odličnega nativnega o...mateja repovž
Kakšno je odlično nativno oglaševanje? Kako tovrstne oglase vsebinsko in oblikovno pripraviti, da dosežemo želene rezultate? Zakaj je partnerstvo srce nativnega oglaševanja?
Od ideje, znanja, kreativnosti, navdiha in sodelovanja, do zavidljivih rezultatov realizacije nativnega oglaševanja s Timom Cainom.
Expert interview is an innovative way of producing and sharing information. In the ever changing interest and lifestyles of people today there are a lot of different ways of reaching an individual with the intention of sharing information
How to Sell and Educate someone on Website Design and DevelopmentBruce Breton
This is a short but, comprehensive PDF on "selling" or "educating" a prospective SEO, Social Media, Reputation Management, or Start-up client on a website design and development package.
Best practices to help technical communicators work with subject-matter experts (SMEs) - including tips for interviewing, conducting reviews, and working cross-culturally.
How to find and appoint a website development agencyPaul Rogers
This presentation was delivered by Richard Johnson at the City Business Library in March 2011.
The presentation leads you through the process of creating a website project brief and then provides steps to source and engage with an appropriate web agency.
http://www.gpmd.co.uk/talks
10½ ways patent attorneys in europe can make themselves more attractiveDouglas McPherson
The exchange of work between patent and trade mark attorneys in different countries is mainstay of the IP industry. But how can European attorneys make themselves more attractive to UK and US attorneys?
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
Love your design problems. Not your solutions. David J. Neff
This was a presentation I put together for the rapid fire idea breakouts at the Mage X conference in Austin, TX. This conference was put together for Adobe Magento eCommerce experts to attend and learn from their peers.
If you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many of my clients are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in from the original business.
Words and the design process - Confab 2018 - Biz SanfordBiz Sanford
When it comes to building products, some people might think of content as a final flourish, words on a page or screen that can be written just before launch. But we know thoughtful, consistent interface content is a core element of a well-designed user experience. In this talk, we look at how to incorporate content throughout the design process. We start with the role of content in sketching and work our way up to polishing content in high fidelity mockups.
What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from the start point and trying to find the end point, but then there are many paths that you end up going down, that just lead to dead ends. Instead, you probably quickly discovered that you could start at the end point and work backwards. By doing so, you connect the start and end points much quicker, with far less dead end lines. In this metaphor, the dead ends of the maze are content that isn’t received by your audience. We want your readers and prospective customers to connect and engage with your content, or why else would we do it? Inbound marketing has really changed the way the world works in terms of marketing. There is far less traditional advertising – throwing your image in front of people and trying to pull them in. Instead, inbound marketing provides some sort of information or content, that pulls people in to naturally fulfill their curiosity, then gets them to commit!
Best practices to help technical communicators work with subject-matter experts (SMEs) - including tips for interviewing, conducting reviews, and working cross-culturally.
How to find and appoint a website development agencyPaul Rogers
This presentation was delivered by Richard Johnson at the City Business Library in March 2011.
The presentation leads you through the process of creating a website project brief and then provides steps to source and engage with an appropriate web agency.
http://www.gpmd.co.uk/talks
10½ ways patent attorneys in europe can make themselves more attractiveDouglas McPherson
The exchange of work between patent and trade mark attorneys in different countries is mainstay of the IP industry. But how can European attorneys make themselves more attractive to UK and US attorneys?
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
Love your design problems. Not your solutions. David J. Neff
This was a presentation I put together for the rapid fire idea breakouts at the Mage X conference in Austin, TX. This conference was put together for Adobe Magento eCommerce experts to attend and learn from their peers.
If you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many of my clients are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in from the original business.
Words and the design process - Confab 2018 - Biz SanfordBiz Sanford
When it comes to building products, some people might think of content as a final flourish, words on a page or screen that can be written just before launch. But we know thoughtful, consistent interface content is a core element of a well-designed user experience. In this talk, we look at how to incorporate content throughout the design process. We start with the role of content in sketching and work our way up to polishing content in high fidelity mockups.
What Really Matters is Content Reception. The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception, and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from the start point and trying to find the end point, but then there are many paths that you end up going down, that just lead to dead ends. Instead, you probably quickly discovered that you could start at the end point and work backwards. By doing so, you connect the start and end points much quicker, with far less dead end lines. In this metaphor, the dead ends of the maze are content that isn’t received by your audience. We want your readers and prospective customers to connect and engage with your content, or why else would we do it? Inbound marketing has really changed the way the world works in terms of marketing. There is far less traditional advertising – throwing your image in front of people and trying to pull them in. Instead, inbound marketing provides some sort of information or content, that pulls people in to naturally fulfill their curiosity, then gets them to commit!
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
How to attract more people, increase traffic to your page, online shop and we...AdeleBooth2
This is to show online Marketers how to promote using Social Media to Increase Traffic to Your Business.
To Grab Our Attraction Marketing Training here: http://bit.ly/3aa0XiF
Wishing you Success.
Adele
https://www.adeleboothcoaching.com
www.adelebooth.com
Essentials of Inbound Marketing 2014 - Class #1 HubSpot Inbound Academy Certi...Sorin Magureanu
What is inbound all about in the first place?
Inbound isn't just a different way of doing marketing, it's a different way of doing business as a whole. Instead of the old interruptive tactics marketing and salespeople used to employ, inbound is about creating a business experience people actually like and want to be a part of. In this class, you'll learn what inbound is, explore the best practices that underlie any successful inbound strategy, and see examples of effective inbound strategies in action.
This class provides the foundational knowledge you'll need to be successful with every class moving forward.
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
Marketing 101 - The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating VS. creating content, use content to get leads and content marketing and social media.
Content Tips Tools Tactics Techniques for Winning More Business - supercharge...MarketSnare
nterested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrom? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
Content Marketing: A definitive guide for 2022steeve jonsons
By using content marketing, you can win the hearts of your audience.
Create an immersive experience for potential customers so they can see
how your product or service solves their problems or fulfills their desires.
Do this, and you'll get more sales.
Spotlight On... Pharma Content MarketingCOUCH Health
For the 3rd edition we’re focussing on one of my favourite topics, and one I’m really passionate about – content. In my opinion, getting content marketing right is a game-changer. It attracts and really engages consumers. Even better, it creates trust, and in-turn, brand loyalty. Now, who doesn’t want that?
But of course, as with many things, there’s a bad way, a good way, and the best way to go about it. Luckily, for our 3rd edition of Spotlight On, we’ll be shining a light on the latter.
7. How do customers perceive their
interactions with your company?
Customer experience is about
their perception,
not company intent.
Content first.
8. You need to know
Who are your customers, really?
What are they trying to do?
How do they use your content?
Where do they use your content?
What content do they need?
How much content do they need?
Content first.
13. Personas are a critical
component of every
content strategy.
Make them matter.
Content first.
14. When’s the last time your
company talked to a
customer, or watched them
use your product, or your
website, or any of your
content for that matter?
Content first.
15. You are not your customer
Your employees are not your
customers
Your organization is not your
customer
Content first.
16. Consistency is also a critical
component of a content
strategy.
Consistency serves as a guide
to customers.
Content first.
35. Seems simple.
Who is your content for?
What are they trying to do?
How does your content help them?
Is it consistent?
Is it useful?
Is it driven by need, and not design?
Content first.
I’ve recently acquired a keyboard, so I’m on the hunt for sheet music that I can download.
So, here they’ve lost me not only on their free selections, but they’ve also lost me as a potential paying customer.
When developing content/websites, organizations naturally tend to be organization-centric. They have something they want to tell you. But, they often forget that when you look at the content, you form a perception about them.Your perceptions are based on whether your experience isUsefulUsableEnjoyableOrNot usefulFrustratingDissatisfying
Let’s start by thinking about who your customers are, really.
This example shows organization-centric thinking at its worst! “Let’s just get some content up there and not think about the people who are forming perceptions about it.”
Defining personas and creating the site and its content around well-defined personas could be the most important factor in driving site performance. Talk to real customers to develop your personas. Don’t talk to your employees about who they think the customers might be. Personas, to be useful, need to be real.What is a persona?A description of your audience. You will likely have more than one persona.A persona helps to bring your audience to lifeA persona is the foundation of a great user experience; personas help you to write to your audience, not to yourself or your company.A persona has:A nameA pictureSpecific demographicsGoals…
Tactics for talking to customersHold focus groupsDirect observation (show me how you …)Interviews (casual, conversational)Work shadowing (especially for internal sites)Talk to people in your company who talk to your customersCustomer supportSales
You are NOT your customers. And, you don’t represent them. You might use the product, the app, the service, whatever, outside working hours - but you're not the customer.
Two similar vacuum cleaners onCanadian Tire’s site!
I want to compare them, so I can see which one might be more appropriate for my use.Customers need consistent information to help them make buying decisions. What we’re seeing here is useless, and doesn’t allow customers to make informed comparisons.
Here are some products from a website that sells all kinds of home supply and beauty products online. I’m trying to compare eye creams. The ones I’m looking at are similar (they appear in the same category on the website) and they have similar prices, but I still can’t tell which one to purchase, because each product is described differently.
A lot of content is designed quite nicely these days. On the surface, it looks pretty good, until you try to find and interpret the content. Good looking websites and content are not always well-performing websites. Just because they may look good doesn’t mean they provide the content your customers are looking for. This page is quite lovely, I think, and the picture changes to reflect the season. But, is this information enough for a first page? Let’s see what happens when I try a search.
A lot of content is designed quite nicely these days. On the surface, it looks pretty good, until you try to find and interpret the content. I like graphically appealing information. But, at what cost? Good looking websites and content are not always well-performing websites. Just because they may look good doesn’t mean they provide the content your customers are looking for. This page is quite lovely, I think, and the picture changes to reflect the season. But, is this information enough for a first page? Let’s see what happens when I try a search.
But, you have to know what their path is going to be, and plan for it.
Error messages are content, too. Customers typically encounter error messages along their path, but the content often doesn’t provide them with enough information to proceed!
I’m planning to take the TTC (Toronto transit) to a friend’s place, and it’s an unfamiliar route for me. So, I turn to the website for help.
And when you ask for people to give you feedback, allow them to do so!!
The customer is at the core of everything you do when it comes to content. Customers come to your content, in whatever form, with needs, wants, and expectations. They approach it from different perspectives, they apply different contexts. They expect and need consistency. They need content that makes sense, that is designed and written for them, that meets their needs. They want their experience with your content to be transparent.