Top 10 Marketing Mistakes We All Make...and how to avoid them.

1. Top 10 Marketing MistakesAnd How To Avoid Them! Stacey Ruth CEO, The WOW Factory

2. MISTAKE #1: Building SANDCASTLES

4. How do you know (all of) what your attendees want?

5. How have you decided this is the best program structure?

8. Know your niche

9. Know your mission

10. Stay true to your strengths and develop your unique qualities

13. Just because you build it, does not mean they will come

14. Build a product (event) that has a wealth of benefit to your audience from their perspective

17. Build a strategy, a position, a set of key messages

18. Know you audience, where they find information, what they need to know

21. Assign leads in particular areas with full autonomy over that area

22. Align each area with core plan/strategy

23. Align success metrics with overall success

24. Have reporting at regular intervals

27. Have a production timeline

28. Use a community timeline management tool (Central Desktop, Bootcamp)

29. Keep communication open among various areas

32. Outside resources may cost more, but can also find cost-savings and improve cost/benefit ratio

33. Experts help you focus on what you do best and where you can realize the greatest return

36. If a tactic doesn’t meet expected results, shift your approach

37. Media

38. Message

39. Frequency

42. Why?

43. Someone will always do what you do cheaper

44. For the full VALUE equation, ask about

45. what you need to accomplish

46. what they get (product/service, expertise, quality, service/support, ROI, cost savings, process improvement, additional visibility, collaboration…)

49. If you fail, do you know where you went wrong?

50. Research surveys, focus groups, tracking emails, response surveys, micro landing sites, Google Analytics, polls – all breadcrumbs